Author Archive

Blog Smarter: 5 WordPress Plugins to Help You Make Money From Your Blog

October 21st, 2020 | Posted in Affiliate Marketing Tips, Uncategorized

Why do we blog? Perhaps you feel you have things to say which the world would be interested in, or maybe you’re very passionate about a topic and your friends are sick of hearing you talk about it! I have a blog like that; it’s simply a sounding board for me to jabber on about a particular hobby of mine which none of my friends take part in.

But the main reason for blogging, I think, is to make some money out of it. Let’s face it, we all enjoy blogging and we all enjoy making money, so why not combine the two? But as we all know, it’s not that easy to make money from blogging, at least at first. So I did some research and found some plugins which could make monetising a blog just that bit easier. Please note that I haven’t used every one myself yet, so I’d welcome your feedback in the comments if they’ve worked (or not) for you!

Amazon Associate

I use this one myself and it’s invaluable if you have an Amazon affiliate account. Once the plugin is installed and set up with your access keys (found on your Amazon affiliates profile) it’s really simple to add in affiliate links to your posts by way of a simple search box on the New Post screen.

Simply highlight the text you want as the link, enter the search term relevant to the post in the side widget, select the category and hit search. It will bring up a list of products from Amazon and you just click on one of the insert buttons to put it straight into the post you’re writing.

You can also enter sidebar widgets as easily as setting up any other widget; on your widget page you’ll see several available widgets that just need to be dragged and dropped into the relevant sidebar panel. You can set up product carousels, favourites, product clouds, MP3 clips and there’s also a search widget. Each one can be customised to match your site and is linked to your affiliate ID, generating revenue each time a user clicks and purchases.

The money you earn from this plugin can be sent to a bank account or as an Amazon gift certificate. Sadly there’s no PayPal support yet but this will hopefully be implemented in the future.

Ad Rotator

This is one I’ve recently been trialling and so far it’s working well. Once installed (in the usual way) it gives you a widget which looks like the default text widget box. You put your ad codes in here and use <!–more–> to separate each block. Each time your site is refreshed the ad will change.

You can have more than one Ad Rotator block in your sidebars so you could have static ads too. The widgets can go in sidebars and footers and work with any ad size.

As there’s no CPM system with this plugin you can charge for ads in whatever method you like. I personally charge more for a static placement than a rotating one but it’s whatever works for you. The best thing about this plugin in the flexibility it offers you.

Kontera

I installed this on a site I run which doesn’t use sidebars. As Kontera places contextual ads within the text of a page, the absence of sidebars didn’t matter. You need to register for a Kontera account first but that is quick and easy, and gives you your published ID which is then entered in the plugin setup. From there it’s simply a matter of choosing the colour of the links you want and adding the generated code into all the pages you want the ads to appear on.

It can take up to 24 hours for ads to appear within your site text, so don’t do what I did at first and deactivate in frustration because it didn’t appear to have worked!

Kontera works in multiple blog platforms, so if you’re a fan of Blogger or Drupal you can also use this nifty plugin. Payments can be made via PayPal for best security.

MediaPass

If you have content on your website which you’d rather keep behind a pay wall, then this plugin would seem to be an easy answer. I say “seem” only because I haven’t used it myself.

Once you’ve registered for a MediaPass account and the plugin is installed, it’s as simple as highlighting the content that you want to put behind the pay wall and choosing the subscription option to apply.

MediaPass take 35% of the revenue the plugin generates, which sounds like a lot, but you do get a lot of support and behind-the-scenes processes for that commission. Their technicians handle all the merchant fees, database management and all the other techy stuff so the blogger can just concentrate on the actual content.

Skimlinks

If you want to earn your money through affiliate marketing, Skimlinks looks to be the tool to go for. The plugin will convert any product links and references in your posts into affiliate links, which can be from any one of over 17,000 merchants on the Skimlinks database.

The advantage of using Skimlinks is that it allows the busy blogger to free up the time otherwise spent seeking out affiliate schemes, setting up tracking codes and maintaining the accounts. Skimlinks does all this for you, and you only need the one account with them to get access to all those different merchant programs.

Skimlinks takes a 25% commission from the merchant, but because of their standing with the merchants they can often negotiate a better rate so overall, you’d probably end up getting more money than if you’d set up all the links yourself. Plus, all the time it saves you means you have more time to write great content!.

Again, I haven’t yet used this one but I am thinking of trying it; has anyone has experience with this?

I’d love to hear feedback about all of these plugins, and if there are any which work especially well for you that you feel should be included. Please let me know your opinions in the comments!

All images taken at the WordPress Plugin Directory.

Louise is a financial writer for MoneySupermarket.com and a freelance copywriter/web designer. In her spare time she runs her wrestler husband’s website and blog. You can find her on Twitter: @louisetillotson.

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New study shows that the ‘Zero Day’ on Facebook is closer to being a reality

October 19th, 2020 | Posted in Loud Mouth, Uncategorized

Changes in the algorithm that regulates what is seen on the Facebook news feed have made ​​what at first was a theory and a fear of the brands that use the social network to reach consumers is increasingly becoming a unquestionable reality.The Zero Day on Facebook or Faceboocalypse, as have been baptized some other analysts, is increasingly at the door.Brands fear the time when updates are no longer actually visible in their publications reach less likely to feed their followers and which therefore face the feared situation to be preaching in the wilderness (unless you spend per box to position their post).

A recent study has shown that the Zero Day is closer to being a reality of staying in only a fear of brands.An analysis of NewsWhip, you just compare the data of the media in English (usually on the other hand the starring elements and most viral stories) in January and February this year, has shown that its contents were shared much less in the second month in the first: the reason for this decline is that fewer consumers have seen their links in your news feed and, therefore, they have shared (or comparative) less.

What he has discovered the study?The truth is that the decline has been widespread and therefore can not be attributed to contextual elements.As pointed out in the analysis of Newswhip, weekends volume falls shared by netizens on Facebook items, although this decrease in activity is usually temporary and marked by the calendar quickly recomposed once again begins the week.For the month of February, however, there was a fall earlier this month and never recovered.The activity graph of the top ten online media in English on Facebook was maintained throughout the month of February in discrete levels.

In fact, the situation can quickly translate into numbers.According to data NewsWhip, the 100 most shared stories in January 2015 moved 16.4 million shares in Facebook.The 100 who managed to position itself at the same level in February only succeeded, however, 10.2 million shares.

Facebook has come out of these data indicated that the situation was actually due to a bug.”We have experienced a problem with logging in Page Insights in February that affected how they had correct some organic powerful way, “they said in statements submitted to the US media, noting that although the ratio range of publications was not did affected other counts of the same (ie, the contents were far beyond those shares that have been counted). Explanations of Facebook, even giving a key to understanding what happened, not silenced, however, existing widespread fears that the pages lose their organic visibility in the near future.

In the list of affected (considering what the test measures the impact of the news media more viral in English) is very popular headers, and often taken into Facebook a great ally for dissemination, such as BuzzFeed,The New York Times orThe Huffington Post.The study points out, though, that these media continue to have high shares of engagement and have recovered some positions during the first days of March.However, the survey results are used to thinking a lot about how Facebook is affecting the communication of brands and consumers.

A warning to mariners?

The results also can be understood in two ways.The first is the interpretation that has always given this type of analysis: the marks are, to some extent, slaves to the Facebook algorithm changes that make updates more or less visible and have an impact that goes far beyond what they can control.

But on the other hand, the new situation may be a kind of notice to mariners that things have to change, or that the media have to find new levers to reach readers.Some people seek alternatives to Facebook tracks and some are using Facebook in a different way.Buzzfeed, recall from NewsWhip is publishing and content directly on Facebook (see, for example, the video of Barack Obama doing things that everybody does in everyday) life and getting high success rates.Given that Facebook is leveraging content created or published directly to the network, such as the case of video, the situation can also be an early warning of a change in trend and a new gaming environment.Do not forget that the rumor mill (solvent) notes that Facebook wants to publish content directly.

A Brief History of Zero Day

Be the situation of something marked by a failure of an accountant, it is certain that the fears of Facebook Zero Day go far beyond this measurement and have a much longer history means.The alarmist forecasts of analysts have appeared in recent years, noting that high dependence on Facebook as an element to position it to be shown could be a double-edged sword.Facebook could change the rules of the game and what he was seeing and reaching consumers stop.

That is what has been happening over 2014. Facebook has been tweaking its algorithm throughout the year and has been changing playing conditions, making it harder for brands to get positioned to form organic.There are those who already speaks the twilight of the I like and the need to invest in new ways to achieve consumer engagement.An analyst at Forrester noted even that brands should forget about Facebook as a tool to reach their customers.And a study pointed out that the marks come really only2% of his followers on the social network.

The changes have been accumulating throughout the year.First detected loss of range after Facebook said it would make advertising pages were dispenser scope, later than would prevail now and then to penalize the click-baiting.At the same time, Facebook has been promoting other content, such as videos, which are becoming the kings of the organic range.The rules have therefore changed and so have massively.

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5 Tips for Digital Marketing Strategy

October 17th, 2020 | Posted in Marketing, Uncategorized

 

We often think that good digital strategies belong only to large companies or startups with many resources: false! Any business however small, can build a successful marketing strategy, if you follow these best practices.

Today, entrepreneurs have many ways to learn about marketing strategies both search engines and social networks: videos, podcasts , blogs, etc.

If you have a small or medium business and want to open a space for your business in the virtual world here you share a list of 5 tips that will help you succeed both online and offline.

1. Plan your Strategy

Do you ever improvised a presentation? When I have to give a talk and not prepare myself, I can almost assure you that I run media talk arguments or start using those annoying buzzwords “eeehm”, “therefore”, etc.

It is the same with any Digital Marketing strategy. If you do not plan before launching a campaign or digital strategy, two things will happen:

  • We were halfway and not know how to continue.
  • Do not really know if we cause any impact.

And the only way to know if we have any impact is to first define the objectives of the strategy. For example, you may find a very funny picture to share it on Facebook, but if the image does not respond to a defined objective to share, you’re improvising.

To define goals, we suggest that these are the SMART features:

  • S pecific (Specific)
  • M easurable (Measurable)
  • A chievable (Achievable)
  • R ealistic (Realistic)
  • T ime specific (defined time)

You also need to analyze what the market needs through key tools such as Google Trends, where the latest trends in internet searches are collected. This tool gives you a great opportunity to create a campaign consistent with the current interests of our target audience.

You know what scares me about Google Trends? It is such a good tool that can take you even realize that your business is going astray. On one occasion, researching on Google Trends we realized that nobody was looking for a product that had put all our hopes. Through this tool we could stop and refocus to ProyectaPrint.

2. Create content

Remember to put your audience first. A marketing strategy is not what you mean, but what your audience wants to hear.

This is where comes in known content marketing consisting become useful ( Youtility , is the name of the book by Jay Baer ) through unique, free and above all, ayden our material target to be better, to overcome to learn something.

If you have, well informed and professional content, your prospects begin to trust you.

No doubt the main protagonist in this type of marketing is video, especially those in a few seconds squander great creativity. For this reason, the social network of video Vine instantly became a success compared with the time it took to Facebook to position.

Remember, every content should have its own objective and must fulfill a particular function within the overall strategy. The idea is to improve the engagement of users and SEO positioning. Furthermore, the popularity of mobile devices makes a good strategy necessarily raising digital content fully adapted to be mobile navigation.

3. Choose your channels

Have you noticed the new generic and prefabricated slogan of many companies?  Follow us on Facebook and Twitter“. As if these were the only channels of communication. Gary Vaynerchuck challenges entrepreneurs to think beyond Facebook and Twitter. How about a strategy Pinterest ? I respect greatly C’SANTOS being of the few companies that have a defined strategy Instagram .

Obviously, Facebook and Twitter are the most popular social networks, but according to your type of business, you can find other social networks that are more suited to your business. Have you seen the marketing strategy Oil Ideal on Youtube?

And in this aspect of choosing channels, something that will make you succeed is to not think about social networks as communication channels (that’s TV and print) but rather, interaction channels . I have seen many brands that are dedicated to publishing and publishing but never answer comments Is that really be social?

4. Measure the Results

This point is closely related to the first: Define objectives.

Once commissioning strategy is critical to track the results that are obtained to calculate the ROI, ie, the return on investment.

The factors to consider are: the traffic generated, impact on social media, conversion rate, etc. To do this we can use tools like Google Analytics , True Social Metrics , to discuss the state of the campaign in all social networks,Social Mention to make a free followup comments about our brand in real time; Addictomatic to collect the dialogues generated based on a particular subject; SocialBro ideal for getting Twitter statistics; Crowdbooster very useful to measure campaigns and reporting; and SocialBakers , a tool to compare with the competition.

5. It uses Professionals

It is natural that at first your budget is limited, and many of the steps will you or someone on your team.

But setting up a coherent digital strategy effectively often requires professional help. That is why we use specialized company, conduct training or hire professional freelance for the design and implementation phase through employment websites is undoubtedly a key factor to achieve effective results.

When your business grows, will interest topics such strategies RTB (real-time auction) to get advertising space at low cost or using tools re-targeting and behavioral targeting, to track users who have visited our site and to directing our communication to the audience you want to reach. These are just some of the tools with which professionals can optimize a digital strategy.

Finally, to launch a digital strategy that is useful for your business is absolutely necessary to design a strategy that includes

  • Plan and define objectives,
  • Create content
  • Select interaction channels,
  • Measurement results and, if necessary, and our budget allows,
  • Recruitment of human resource to implement our plan of action.

The strategy can accommodate many types and sizes of businesses budget, but it is ideal that its basic structure includes all the points mentioned.

We hope these tips will serve you to design a more effective strategy. We wish you success in your business and forth.

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How To Do Market Research

October 15th, 2020 | Posted in Marketing, Uncategorized

The market research is the process through which certain information is collected from the market, this information is analyzed and, based on this analysis, decisions are made ​​or designed strategies.

The depth of market research and the need for it can be diverse and can range from a somewhat informal research that allows us to better meet our customers through small surveys, to a formal investigation, costly and several months of duration to allow us to test a hypothesis market.

Whatever the case, is usually thought to conduct a market research is a complex task that is why we should hire the services of a specialist that do for us now (which often charge hundreds or even thousands of dollars); However, the truth is that making a marketing research is something that any of us can do if we have the will and know the steps.

Let’s look at what are the steps to do market research, along with a simple example that will help us gain a better understanding:

1. Determine the need for research

The first step is to determine the need for research; that is, the reason why it is necessary to perform it.

Generally, the need for market research arises from a problem or opportunity that has been presented.

If a problem arises, there may be the need for an investigation to find the cause and solution of it, and should there be an opportunity, there could be a need for an investigation to determine if this really is an opportunity, and find out how you can leverage.

Example: We have identified the opportunity to launch a new product to market, which is a new brand of shirts for men, so there is a need to conduct a market research that allows us to determine the feasibility of launching or enter the product to market.

2. Establish the objectives of the research

Once you have determined the need for market research, the next step is to set goals that will have the same.

The objectives of market research must arise from the need of research.

If the need arose from a problem, the objectives may be related to find the cause and solution of the problem, and if the need arose from an opportunity, objectives could be related to determining the feasibility of the idea, and knowing how to take full advantage.

Example: Once you have determined the need for market research that allows us to determine the feasibility of launching a new brand of men’s shirts to the market, we set the following objectives:

  • know the possible consumer reaction that forms the target before the introduction of a new brand of shirts to market.
  • know the tastes, preferences, customs and habits that make up the target with respect to the purchase or use of the garment shirt.
  • determine the possible selling price could have each of the shirts.

3. Identify the information to be collected

Once you have determined the need for and objectives of the research, the next step is to identify the information we need and therefore collect.

The information collected should be to allow us, once analyzed, meet the need and objectives of the research.

Example: To assess the feasibility of launching the new brand of shirts to market and achieve the objectives, we determined that the information we need and collecting shall be:

  • acceptance of a new brand of shirts by consumers making up the target audience.
  • at first it was fixed when buying a shirt.
  • their models and favorite colors.
  • places generally buy their shirts.
  • the average amount usually pay for a shirt.

4. Determine the sources of information

Once we have identified the information that we collect for research, the next step is to determine the sources from which we will obtain such information.

The sources of information are usually classified into primary and secondary sources:

  • Primary Sources : are sources that provide information “first hand” to the present investigation. Examples of primary sources are the consumers, competition, company employees, the company records, etc.
  • Secondary Sources : are sources that provide information that has already been collected and used for purposes other current research. Examples of secondary sources are the databases of the enterprise, government agencies, books, newspapers, magazines, etc.

Example: Once you have determined the information we collect in order to achieve the objectives of our investigation, we determined that the sources of information that we will use will be shaped by consumers who make up our target audience.

5. Select and develop techniques for collecting information

Once you have determined what is the information we collect, and where we are going to get, the next step is to determine how we are going to get; ie select and develop the techniques or methods of gathering information that we will use.

Among the main techniques or methods of data collection used in market research are thesurvey , interviewing, observation , the market test , the focus group and survey.

Example: to gather the information we need will make use of the technique of the survey, which was conducted on a representative sample of the target audience. Some of the questions included in the questionnaire of our survey are:

  • Are you willing to try a new brand of shirts?
  • What is the first thing that you set when deciding to buy a shirt?
  • What are your favorite models?
  • What are your favorite colors?
  • Where do you usually buy your shirts?
  • How much is what usually pay for a shirt?

6. Collect information

Once you have determined the information we collect, sources where we get, and the techniques or methods of collecting information that will use, the next step is to effectively make the collection of information.

To do this, previously named the charge or responsible for gathering the information, the train if necessary, and determine the place or places where it is held, the date when it will start and how long it will last.

Example: Once you have determined that we will make use of the survey and have designed our questionnaire, we turn to appoint personnel to make the target audience surveys, and make it effective.

7. Analyze information

Once you have collected the required information, the next step is posting it (count data), processing (sorting the data, tabulate, encode), interpret, analyze and draw our conclusions.

Example: Once the information collected through surveys, data were tabulated, analyzed and the following conclusions were obtained:

  • launch a new brand of men’s shirts market is feasible, as there is sufficient demand and consumer forming the target audience is willing to try a new brand of long shirts and when it is of good quality.
  • the first thing a consumer that makes up the target audience when deciding fixed by buying a shirt is the model and the quality of the fabric.
  • There is a preference for bold patterns and bright colors.
  • the consumer that makes up the target audience usually buy their shirts in department stores.
  • the average price you usually pay for a shirt is $ 25.

8. Make decisions and design strategies

Finally, once you have analyzed the data collected and received our findings, the next step is to make decisions or design strategies based on the analysis and conclusions drawn.

Example: Once you have analyzed the information collected and concluded primarily to launch a new brand of shirts to the market is feasible, we make the following decisions or design the following strategies:

  • the decision to introduce the brand new shirts to the market is taken.
  • we proceed with the design and manufacture of shirts, paying special attention to the quality of the fabric and striking design models based on light colors.
  • it comes into contact with different intermediaries that serve as outlets, giving more importance to department stores.
  • the decision that the sale price of each shirt will be US $ 20 is taken.
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How To Do Market Segmentation

October 13th, 2020 | Posted in Marketing, Uncategorized

Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from all the resulting sub-markets, the market or markets more attractive to venture.

The reason to segment the market today is that the total market that exists for a product is so wide and varied that it is not profitable to adapt a product for every type of consumer who formed, but it is reasonable to identify types of consumers with similar characteristics, and focus only on one of these.

Focusing on a segmented but attractive market and direct our products or services only to it, allows us to specialize in it and thus achieve greater efficiency because, for example, we can better understand the needs and consumer preferences that shape it, and to care for the best possible way.

Let’s look at what are the steps to perform market segmentation, along with a simple example that will help us gain a better understanding:

1. Segment the total market

The first step is to identify the total market that exists for our product and segment or divide it into different homogeneous submarkets composed of consumers with similar features.

To do this segmentation we use different variables; for example, we can segment or divide markets by:

  • location (country, region, city).
  • age group (children, adolescents, adults).
  • gender (men and women).
  • socioeconomic level (Level A, Level B, C level).
  • income (monthly income range).
  • degree of (primary, secondary, university) education.
  • social status (high, medium, low).
  • lifestyle (activities, interests, hobbies).

Example: for a business engaged in the manufacture and sale of clothing we decided to segment the market into men and women, ages 0-15, 15-35 and 35-60 years and monthly income of 0-500, 500 1500, and 1500 to $ 3000.

2. Select the target market

Once you have segmented the total market that exists for our product, the next step is to select among all resulting submarkets, the most suitable or attractive to venture, given our resources, capacity, expertise and experience; but considering also that is sufficiently broad and has sufficient financial capacity.

The submarket chosen would become in our target market, target market, niche or target audience; market to which we will direct and upon which we design our marketing strategies.

Example: once we have segmented the market we decided that the submarket which will direct our clothing and, therefore, our target market, will consist of women 15 to 35 years with monthly incomes of 500 to $ 1,500.

3. Define the consumer profile

Once we have selected our target market, to make a better analysis, we define the consumer profile that conforms; ie, we describe what are its main characteristics, based mainly on the variables that have previously been used to segment the market.

The definition of the consumer that makes up our target market might include where it is, what is your age range, what their socioeconomic status, what their preferences are, what their habits profile, what their habits, what their interests, etc.

Example: Once you have selected our target market and we have analyzed, we determined that the consumer profile that shape it is striking women seeking models for garment that will provide, pay for it usually average 30 dollars, usually acquire primarily in shopping centers, and often have as main pastime surf the Internet.

4. Develop marketing strategies

Once you have clearly defined the consumer profile that makes up our target market, based on that profile, we design the marketing strategies that we will use to assist you.

The design of marketing strategies could include designing products that seek to meet their tastes and preferences, pricing commensurate with their economic capacity, choosing sales channels that are accessible, selecting advertising media available to them scope, copy-writing messages that cause impact, etc.

Example: Once you have defined the consumer profile that makes up our target market, striking design models for our garments, we put a price of $ 30, we sell primarily in shopping centers, and we promoted mainly through Internet.

5. Select new markets

When starting a business it is advisable to target small but attractive markets, but as we increase our sales and experience, can choose to turn to broader markets.

So the final step is to make new segmentation’s and select new markets to which venture that allow us to launch new products, create new brands, establishing new sales channels, open new stores and perform other actions that allow us to grow as a company.

Example: once we have grown as a company and gained sufficient experience, and we have established in the market of women, we also decided to enter the market of men and, therefore, launch a new line of clothing for men.

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