Browsing Category: "Marketing"

Customer satisfaction survey

October 29th, 2020 | Posted in Marketing, Uncategorized

Customer satisfaction

Have pleased or fully satisfied customers is one of the key success factors in business. Any organization that wants to understand what your customers think about your product, your service or your brand needs to do a satisfaction survey. e-survey provides the tools necessary to create your survey of customer satisfaction.

What is a survey of customer satisfaction?

A satisfaction survey is an empirical study to determine the degree of satisfaction of the respondent. It is the most economical and efficient method of obtaining customer information. Satisfaction surveys are used to make decisions based on quantitative data obtained through a questionnaire.

Objectives of a customer satisfaction survey

A satisfaction survey should serve to make decisions in the short, medium and long term. These are the main objectives of a satisfaction survey:

  • Knowing the level of customer satisfaction.
  • Understand their needs.
  • Get the information you need to keep them satisfied.
  • Identify specific areas of improvement.
  • Understanding the factors that strengthen customer relationships.
  • More specific objectives: Understanding the expectations of customers, whether they would recommend the product or service, know the strengths and weaknesses and get descriptive information that allows segmenting customers.

Benefits of an online customer satisfaction survey

  • It helps you retain your existing customers.
  • It helps to attract new customers.
  • Customers feel part of a process of continuous improvement. They like to feel that their opinion is useful. This type of survey is a great tool to encourage good communication with them.
  • It helps establish an organizational culture in which the work of all members is focused on customer satisfaction.

Examples satisfaction surveys

Customer satisfaction
Classic satisfaction survey which measures aspects such as overall satisfaction and satisfaction with different aspects of the product / service.

NPS
To measure the loyalty of customers of a company based on the recommendations. It is based on making customers a single question, from which both the likelihood of repeat purchases and recommendations are predicted.

Customer satisfaction service
It measures aspects such as speed, friendliness, competence and professionalism of the person who attended the customer and solving problems and incidents.

How do I start the survey?

First, before drafting the questionnaire, prepare a list of your goals, what do you want to find?

Stages

1. Draft questionnaire

The shorter the better questionnaires.
The shorter questionnaire, most respondents come to the end. How it is a shorter questionnaire, the higher the quality of your answers because respondents are not fatigued. Select either the questions of the questionnaire, prioritize if necessary, does not intend to ask around, ask the most important.

Use a specific simple language, clear, direct and
Ensure that your respondents do not have to guess what you mean.

Do not give up the wealth of open comments
Open questions or open-ended questions allow the respondent to express in their own words. This type of question provides qualitative information to enrich the analysis.

Use one of our templates as a basis:
e-survey provides a wide variety of templates written by experts who can serve as a starting point. These templates contain the classic questions of each type of survey. The application allows you to take any of these models as a base and edit the questions to fit, if necessary, to their specific needs.

2. Schedule questionnaire

Use the most appropriate type of question in each case: e-survey provides 17 types of questions; choose the one that best suits the question referred.
The appearance of the survey is important, personalize it: e-survey allows you to customize the colors of their sources and their funds. Add picture in their surveys. Enter your logo.
Before sending the survey, should try it: Send the survey to others in the organization to ensure that everything works properly, especially if the survey has conditional logic.

3. Collect responses

Once the questionnaire prepared, it’s time to send the survey to customers.

In most cases it will be sent to customers an email invitation to complete the survey. The e-survey system includes a complete editor and a tool for sending emails which also allows you to track the response rate of those emails of invitation and send reminders to those who have not yet responded. Apart from the main shipping, usually one or two reminders performed. The collection time responses, including shipping and reminders, usually 10-14 days.

There are other methods to collect the answers, email and other less common for this type of survey, such as posting a link to the survey in a web, social networks, or via QR codes.

4. Analyze results

The results of the surveys are accessible online through a real-time report. The paid versions of e-survey let you download the results in Excel (respondents answers in rows and columns) as well as graphics. The system also allows you to filter responses.

5. Implementation of actions derived from the results of the survey and monitoring

With the data on the table, make sure that the comments are implemented. The information collected helps identify key ratios and metrics that need to start monitoring.

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5 Tips for Digital Marketing Strategy

October 17th, 2020 | Posted in Marketing, Uncategorized

 

We often think that good digital strategies belong only to large companies or startups with many resources: false! Any business however small, can build a successful marketing strategy, if you follow these best practices.

Today, entrepreneurs have many ways to learn about marketing strategies both search engines and social networks: videos, podcasts , blogs, etc.

If you have a small or medium business and want to open a space for your business in the virtual world here you share a list of 5 tips that will help you succeed both online and offline.

1. Plan your Strategy

Do you ever improvised a presentation? When I have to give a talk and not prepare myself, I can almost assure you that I run media talk arguments or start using those annoying buzzwords “eeehm”, “therefore”, etc.

It is the same with any Digital Marketing strategy. If you do not plan before launching a campaign or digital strategy, two things will happen:

  • We were halfway and not know how to continue.
  • Do not really know if we cause any impact.

And the only way to know if we have any impact is to first define the objectives of the strategy. For example, you may find a very funny picture to share it on Facebook, but if the image does not respond to a defined objective to share, you’re improvising.

To define goals, we suggest that these are the SMART features:

  • S pecific (Specific)
  • M easurable (Measurable)
  • A chievable (Achievable)
  • R ealistic (Realistic)
  • T ime specific (defined time)

You also need to analyze what the market needs through key tools such as Google Trends, where the latest trends in internet searches are collected. This tool gives you a great opportunity to create a campaign consistent with the current interests of our target audience.

You know what scares me about Google Trends? It is such a good tool that can take you even realize that your business is going astray. On one occasion, researching on Google Trends we realized that nobody was looking for a product that had put all our hopes. Through this tool we could stop and refocus to ProyectaPrint.

2. Create content

Remember to put your audience first. A marketing strategy is not what you mean, but what your audience wants to hear.

This is where comes in known content marketing consisting become useful ( Youtility , is the name of the book by Jay Baer ) through unique, free and above all, ayden our material target to be better, to overcome to learn something.

If you have, well informed and professional content, your prospects begin to trust you.

No doubt the main protagonist in this type of marketing is video, especially those in a few seconds squander great creativity. For this reason, the social network of video Vine instantly became a success compared with the time it took to Facebook to position.

Remember, every content should have its own objective and must fulfill a particular function within the overall strategy. The idea is to improve the engagement of users and SEO positioning. Furthermore, the popularity of mobile devices makes a good strategy necessarily raising digital content fully adapted to be mobile navigation.

3. Choose your channels

Have you noticed the new generic and prefabricated slogan of many companies?  Follow us on Facebook and Twitter“. As if these were the only channels of communication. Gary Vaynerchuck challenges entrepreneurs to think beyond Facebook and Twitter. How about a strategy Pinterest ? I respect greatly C’SANTOS being of the few companies that have a defined strategy Instagram .

Obviously, Facebook and Twitter are the most popular social networks, but according to your type of business, you can find other social networks that are more suited to your business. Have you seen the marketing strategy Oil Ideal on Youtube?

And in this aspect of choosing channels, something that will make you succeed is to not think about social networks as communication channels (that’s TV and print) but rather, interaction channels . I have seen many brands that are dedicated to publishing and publishing but never answer comments Is that really be social?

4. Measure the Results

This point is closely related to the first: Define objectives.

Once commissioning strategy is critical to track the results that are obtained to calculate the ROI, ie, the return on investment.

The factors to consider are: the traffic generated, impact on social media, conversion rate, etc. To do this we can use tools like Google Analytics , True Social Metrics , to discuss the state of the campaign in all social networks,Social Mention to make a free followup comments about our brand in real time; Addictomatic to collect the dialogues generated based on a particular subject; SocialBro ideal for getting Twitter statistics; Crowdbooster very useful to measure campaigns and reporting; and SocialBakers , a tool to compare with the competition.

5. It uses Professionals

It is natural that at first your budget is limited, and many of the steps will you or someone on your team.

But setting up a coherent digital strategy effectively often requires professional help. That is why we use specialized company, conduct training or hire professional freelance for the design and implementation phase through employment websites is undoubtedly a key factor to achieve effective results.

When your business grows, will interest topics such strategies RTB (real-time auction) to get advertising space at low cost or using tools re-targeting and behavioral targeting, to track users who have visited our site and to directing our communication to the audience you want to reach. These are just some of the tools with which professionals can optimize a digital strategy.

Finally, to launch a digital strategy that is useful for your business is absolutely necessary to design a strategy that includes

  • Plan and define objectives,
  • Create content
  • Select interaction channels,
  • Measurement results and, if necessary, and our budget allows,
  • Recruitment of human resource to implement our plan of action.

The strategy can accommodate many types and sizes of businesses budget, but it is ideal that its basic structure includes all the points mentioned.

We hope these tips will serve you to design a more effective strategy. We wish you success in your business and forth.

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How To Do Market Research

October 15th, 2020 | Posted in Marketing, Uncategorized

The market research is the process through which certain information is collected from the market, this information is analyzed and, based on this analysis, decisions are made ​​or designed strategies.

The depth of market research and the need for it can be diverse and can range from a somewhat informal research that allows us to better meet our customers through small surveys, to a formal investigation, costly and several months of duration to allow us to test a hypothesis market.

Whatever the case, is usually thought to conduct a market research is a complex task that is why we should hire the services of a specialist that do for us now (which often charge hundreds or even thousands of dollars); However, the truth is that making a marketing research is something that any of us can do if we have the will and know the steps.

Let’s look at what are the steps to do market research, along with a simple example that will help us gain a better understanding:

1. Determine the need for research

The first step is to determine the need for research; that is, the reason why it is necessary to perform it.

Generally, the need for market research arises from a problem or opportunity that has been presented.

If a problem arises, there may be the need for an investigation to find the cause and solution of it, and should there be an opportunity, there could be a need for an investigation to determine if this really is an opportunity, and find out how you can leverage.

Example: We have identified the opportunity to launch a new product to market, which is a new brand of shirts for men, so there is a need to conduct a market research that allows us to determine the feasibility of launching or enter the product to market.

2. Establish the objectives of the research

Once you have determined the need for market research, the next step is to set goals that will have the same.

The objectives of market research must arise from the need of research.

If the need arose from a problem, the objectives may be related to find the cause and solution of the problem, and if the need arose from an opportunity, objectives could be related to determining the feasibility of the idea, and knowing how to take full advantage.

Example: Once you have determined the need for market research that allows us to determine the feasibility of launching a new brand of men’s shirts to the market, we set the following objectives:

  • know the possible consumer reaction that forms the target before the introduction of a new brand of shirts to market.
  • know the tastes, preferences, customs and habits that make up the target with respect to the purchase or use of the garment shirt.
  • determine the possible selling price could have each of the shirts.

3. Identify the information to be collected

Once you have determined the need for and objectives of the research, the next step is to identify the information we need and therefore collect.

The information collected should be to allow us, once analyzed, meet the need and objectives of the research.

Example: To assess the feasibility of launching the new brand of shirts to market and achieve the objectives, we determined that the information we need and collecting shall be:

  • acceptance of a new brand of shirts by consumers making up the target audience.
  • at first it was fixed when buying a shirt.
  • their models and favorite colors.
  • places generally buy their shirts.
  • the average amount usually pay for a shirt.

4. Determine the sources of information

Once we have identified the information that we collect for research, the next step is to determine the sources from which we will obtain such information.

The sources of information are usually classified into primary and secondary sources:

  • Primary Sources : are sources that provide information “first hand” to the present investigation. Examples of primary sources are the consumers, competition, company employees, the company records, etc.
  • Secondary Sources : are sources that provide information that has already been collected and used for purposes other current research. Examples of secondary sources are the databases of the enterprise, government agencies, books, newspapers, magazines, etc.

Example: Once you have determined the information we collect in order to achieve the objectives of our investigation, we determined that the sources of information that we will use will be shaped by consumers who make up our target audience.

5. Select and develop techniques for collecting information

Once you have determined what is the information we collect, and where we are going to get, the next step is to determine how we are going to get; ie select and develop the techniques or methods of gathering information that we will use.

Among the main techniques or methods of data collection used in market research are thesurvey , interviewing, observation , the market test , the focus group and survey.

Example: to gather the information we need will make use of the technique of the survey, which was conducted on a representative sample of the target audience. Some of the questions included in the questionnaire of our survey are:

  • Are you willing to try a new brand of shirts?
  • What is the first thing that you set when deciding to buy a shirt?
  • What are your favorite models?
  • What are your favorite colors?
  • Where do you usually buy your shirts?
  • How much is what usually pay for a shirt?

6. Collect information

Once you have determined the information we collect, sources where we get, and the techniques or methods of collecting information that will use, the next step is to effectively make the collection of information.

To do this, previously named the charge or responsible for gathering the information, the train if necessary, and determine the place or places where it is held, the date when it will start and how long it will last.

Example: Once you have determined that we will make use of the survey and have designed our questionnaire, we turn to appoint personnel to make the target audience surveys, and make it effective.

7. Analyze information

Once you have collected the required information, the next step is posting it (count data), processing (sorting the data, tabulate, encode), interpret, analyze and draw our conclusions.

Example: Once the information collected through surveys, data were tabulated, analyzed and the following conclusions were obtained:

  • launch a new brand of men’s shirts market is feasible, as there is sufficient demand and consumer forming the target audience is willing to try a new brand of long shirts and when it is of good quality.
  • the first thing a consumer that makes up the target audience when deciding fixed by buying a shirt is the model and the quality of the fabric.
  • There is a preference for bold patterns and bright colors.
  • the consumer that makes up the target audience usually buy their shirts in department stores.
  • the average price you usually pay for a shirt is $ 25.

8. Make decisions and design strategies

Finally, once you have analyzed the data collected and received our findings, the next step is to make decisions or design strategies based on the analysis and conclusions drawn.

Example: Once you have analyzed the information collected and concluded primarily to launch a new brand of shirts to the market is feasible, we make the following decisions or design the following strategies:

  • the decision to introduce the brand new shirts to the market is taken.
  • we proceed with the design and manufacture of shirts, paying special attention to the quality of the fabric and striking design models based on light colors.
  • it comes into contact with different intermediaries that serve as outlets, giving more importance to department stores.
  • the decision that the sale price of each shirt will be US $ 20 is taken.
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How To Do Market Segmentation

October 13th, 2020 | Posted in Marketing, Uncategorized

Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from all the resulting sub-markets, the market or markets more attractive to venture.

The reason to segment the market today is that the total market that exists for a product is so wide and varied that it is not profitable to adapt a product for every type of consumer who formed, but it is reasonable to identify types of consumers with similar characteristics, and focus only on one of these.

Focusing on a segmented but attractive market and direct our products or services only to it, allows us to specialize in it and thus achieve greater efficiency because, for example, we can better understand the needs and consumer preferences that shape it, and to care for the best possible way.

Let’s look at what are the steps to perform market segmentation, along with a simple example that will help us gain a better understanding:

1. Segment the total market

The first step is to identify the total market that exists for our product and segment or divide it into different homogeneous submarkets composed of consumers with similar features.

To do this segmentation we use different variables; for example, we can segment or divide markets by:

  • location (country, region, city).
  • age group (children, adolescents, adults).
  • gender (men and women).
  • socioeconomic level (Level A, Level B, C level).
  • income (monthly income range).
  • degree of (primary, secondary, university) education.
  • social status (high, medium, low).
  • lifestyle (activities, interests, hobbies).

Example: for a business engaged in the manufacture and sale of clothing we decided to segment the market into men and women, ages 0-15, 15-35 and 35-60 years and monthly income of 0-500, 500 1500, and 1500 to $ 3000.

2. Select the target market

Once you have segmented the total market that exists for our product, the next step is to select among all resulting submarkets, the most suitable or attractive to venture, given our resources, capacity, expertise and experience; but considering also that is sufficiently broad and has sufficient financial capacity.

The submarket chosen would become in our target market, target market, niche or target audience; market to which we will direct and upon which we design our marketing strategies.

Example: once we have segmented the market we decided that the submarket which will direct our clothing and, therefore, our target market, will consist of women 15 to 35 years with monthly incomes of 500 to $ 1,500.

3. Define the consumer profile

Once we have selected our target market, to make a better analysis, we define the consumer profile that conforms; ie, we describe what are its main characteristics, based mainly on the variables that have previously been used to segment the market.

The definition of the consumer that makes up our target market might include where it is, what is your age range, what their socioeconomic status, what their preferences are, what their habits profile, what their habits, what their interests, etc.

Example: Once you have selected our target market and we have analyzed, we determined that the consumer profile that shape it is striking women seeking models for garment that will provide, pay for it usually average 30 dollars, usually acquire primarily in shopping centers, and often have as main pastime surf the Internet.

4. Develop marketing strategies

Once you have clearly defined the consumer profile that makes up our target market, based on that profile, we design the marketing strategies that we will use to assist you.

The design of marketing strategies could include designing products that seek to meet their tastes and preferences, pricing commensurate with their economic capacity, choosing sales channels that are accessible, selecting advertising media available to them scope, copy-writing messages that cause impact, etc.

Example: Once you have defined the consumer profile that makes up our target market, striking design models for our garments, we put a price of $ 30, we sell primarily in shopping centers, and we promoted mainly through Internet.

5. Select new markets

When starting a business it is advisable to target small but attractive markets, but as we increase our sales and experience, can choose to turn to broader markets.

So the final step is to make new segmentation’s and select new markets to which venture that allow us to launch new products, create new brands, establishing new sales channels, open new stores and perform other actions that allow us to grow as a company.

Example: once we have grown as a company and gained sufficient experience, and we have established in the market of women, we also decided to enter the market of men and, therefore, launch a new line of clothing for men.

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The Best Ways To Use Tech In Your Business

October 11th, 2020 | Posted in Marketing, Uncategorized

You may not realise that technology can be a wonderful resource for a small business like yours. We are here to show you how. Whether you are looking to market your business effectively or keep it safe, we guarantee technology offers the answer. Let’s look at some of the best ways you can use the latest tech solutions to give your business a boost.

Tech Promotion

There are a lot of blogs online claiming that internet marketing is free. While this isn’t exactly true, digital promotion is still excellent value for money. It can be particularly useful for a small business owner such as yourself. By promoting your business online using the latest software, you will ensure that it is seen by the biggest market possible. This is important and will guarantee you have a strong chance of gaining a better position on the marketplace quickly.

When we refer to online marketing, we usually mean concepts such as SEO and CRO. These are valuable methods of promotion that you should be investing in. But, you should also think about more radical ways to market your business using technology. For instance, you may want to consider creating an app for your company. If you use an app, it can be a great tool to market your business. But as well as this, it can allow consumers a different form of interacting with your company. It’s a great way of securing your place in the modern market.

 

Tech Security

As the owner of a new company, you should be thinking of investing in network security services. The online world is a dangerous place for a new business, and you need to keep your network protected. You should be thinking about potential hacks and cyber thefts. Remember, keeping passwords and encryptions on important files will only go so far to stopping hackers. Ideally, you need to hire a service that specialises in protecting your network. They’ll maintain your business network and deal with any problems as they arise. You won’t have to worry about losing the trust of your customers or facing any down time.

Tech Cost Cutting

You can use technology to cut the costs of your business. There are a lot of tasks you won’t need to hire employees for because technology can handle it for you. For instance, you no longer need an accountant to deal with your business finances. You can get the latest software that manages your costs and savings effectively. You’ll have complete access and be in complete control of your spendings. We are sure you can see how attractive this possibility is for a business owner such as yourself.

You can also use digital services to save money in your business. For example, you might still be using a faxing machine to transfer documents to colleagues and clients. These are expensive and can be difficult to maintain. They are also obsolete. The latest software allows the easy transfer of files digitally straight to your email, no matter how big.

It seems clear then that tech isn’t just one of the best solutions to improving your business. It’s the only solution.

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