Browsing Category: "Marketing"

Customer satisfaction survey

June 30th, 2021 | Posted in Marketing

Customer satisfaction

Have pleased or fully satisfied customers is one of the key success factors in business. Any organization that wants to understand what your customers think about your product, your service or your brand needs to do a satisfaction survey. e-survey provides the tools necessary to create your survey of customer satisfaction.

What is a survey of customer satisfaction?

A satisfaction survey is an empirical study to determine the degree of satisfaction of the respondent. It is the most economical and efficient method of obtaining customer information. Satisfaction surveys are used to make decisions based on quantitative data obtained through a questionnaire.

Objectives of a customer satisfaction survey

A satisfaction survey should serve to make decisions in the short, medium and long term. These are the main objectives of a satisfaction survey:

  • Knowing the level of customer satisfaction.
  • Understand their needs.
  • Get the information you need to keep them satisfied.
  • Identify specific areas of improvement.
  • Understanding the factors that strengthen customer relationships.
  • More specific objectives: Understanding the expectations of customers, whether they would recommend the product or service, know the strengths and weaknesses and get descriptive information that allows segmenting customers.

Benefits of an online customer satisfaction survey

  • It helps you retain your existing customers.
  • It helps to attract new customers.
  • Customers feel part of a process of continuous improvement. They like to feel that their opinion is useful. This type of survey is a great tool to encourage good communication with them.
  • It helps establish an organizational culture in which the work of all members is focused on customer satisfaction.

Examples satisfaction surveys

Customer satisfaction
Classic satisfaction survey which measures aspects such as overall satisfaction and satisfaction with different aspects of the product / service.

NPS
To measure the loyalty of customers of a company based on the recommendations. It is based on making customers a single question, from which both the likelihood of repeat purchases and recommendations are predicted.

Customer satisfaction service
It measures aspects such as speed, friendliness, competence and professionalism of the person who attended the customer and solving problems and incidents.

How do I start the survey?

First, before drafting the questionnaire, prepare a list of your goals, what do you want to find?

Stages

1. Draft questionnaire

The shorter the better questionnaires.
The shorter questionnaire, most respondents come to the end. How it is a shorter questionnaire, the higher the quality of your answers because respondents are not fatigued. Select either the questions of the questionnaire, prioritize if necessary, does not intend to ask around, ask the most important.

Use a specific simple language, clear, direct and
Ensure that your respondents do not have to guess what you mean.

Do not give up the wealth of open comments
Open questions or open-ended questions allow the respondent to express in their own words. This type of question provides qualitative information to enrich the analysis.

Use one of our templates as a basis:
e-survey provides a wide variety of templates written by experts who can serve as a starting point. These templates contain the classic questions of each type of survey. The application allows you to take any of these models as a base and edit the questions to fit, if necessary, to their specific needs.

2. Schedule questionnaire

Use the most appropriate type of question in each case: e-survey provides 17 types of questions; choose the one that best suits the question referred.
The appearance of the survey is important, personalize it: e-survey allows you to customize the colors of their sources and their funds. Add picture in their surveys. Enter your logo.
Before sending the survey, should try it: Send the survey to others in the organization to ensure that everything works properly, especially if the survey has conditional logic.

3. Collect responses

Once the questionnaire prepared, it’s time to send the survey to customers.

In most cases it will be sent to customers an email invitation to complete the survey. The e-survey system includes a complete editor and a tool for sending emails which also allows you to track the response rate of those emails of invitation and send reminders to those who have not yet responded. Apart from the main shipping, usually one or two reminders performed. The collection time responses, including shipping and reminders, usually 10-14 days.

There are other methods to collect the answers, email and other less common for this type of survey, such as posting a link to the survey in a web, social networks, or via QR codes.

4. Analyze results

The results of the surveys are accessible online through a real-time report. The paid versions of e-survey let you download the results in Excel (respondents answers in rows and columns) as well as graphics. The system also allows you to filter responses.

5. Implementation of actions derived from the results of the survey and monitoring

With the data on the table, make sure that the comments are implemented. The information collected helps identify key ratios and metrics that need to start monitoring.

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What You Need to Know to Reach New Target Customers

May 24th, 2021 | Posted in Marketing

So, your business is expanding, and you need to reach a whole new set of customers. This means having to identify who these new target customers are. Once you’ve done that, here’s how to reach out to them.

Not All Audiences Are the Same

This is a big mistake that far too many business owners make. They think that because they’ve understood and conquered one market, they can do the same with another one. But the essential thing to remember is that all audiences and all target markets are different. Therefore, they all require different approaches.

You should do your research and think carefully about what your new target customer want and need from a business like yours. Just because other markets have found your approach satisfying, it doesn’t mean all of them necessarily will too.

The Internet is Your Greatest Tool

Reaching new customers requires a lot of online legwork. You need to make direct connections with them and let them know that you know exist. The only way of doing this is by employing a slick internet marketing campaign and doing things that make your business impossible to ignore. If I were you, I’d use a digital marketing agency to make sure you reach as many new customers as possible.

Expand and upgrade your approach to social media so that you can attract more people and pull in more followers. Every additional follower you acquire is a potential customer, so don’t forget that! Another good idea is to start an email marketing strategy. Prompt people to sign up for regular newsletters by entering their email address when they arrive on your website.

Other Connections Can Help

Reaching new target customers in new markets needs you to raise your profile and be seen by more people. One way to make this happen is to make connections with other businesses or community organisations. Anything that can get your brand out there will benefit you and help you to reach new target customers.

If you’re thinking about reaching out to other businesses and building links with them, be careful to choose your partners wisely. You don’t want to approach a rival or a business that has a poor reputation with consumers. And think about how beneficial the partnership will be for your business.

Research is Vital

When your business is expanding, research is vital. Don’t be arrogant enough to think that you can step into an entirely new market without even doing research. A big part of your research will need to be focused on the share of the market you’re moving into. You need to know where your target customers are currently buying from.

Once you know where you’re customers are currently buying from, you should try to identify the strengths and weaknesses of your competitors. Then you’ll he able to put together a service and a marketing campaign that takes advantage of your competitors’ weaknesses to boost your own success.

If you understand the points above, you’ll be a step close to reaching new customers and making a success of your expansion.

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Fantastic Ways To Market Your Business

May 22nd, 2021 | Posted in Marketing

Do you want your business to be seen by more people? Do you want a place on the bigger market? Of course, you do. We all want to be successful but how do we get there. It all comes down to marketing. You have to know how to advertise your company. It has to seem like something consumers want and need. Both of these factors are vital. So what is the secret way of getting this? The truth is it is not a secret. You Have to know your way around the internet. Once you know that your company is going to start getting very profitable.

SEO Is Awesome

We recommend you research what this is in more detail. It is very important for the success of your company. Search Engine Optimization means getting your company to the top of an internet search window. If you did it organically, then no money was involved in this privilege. You did it all with hard work and a lot of tech skill. It is about knowing how to design a website and how to add keywords as well as links. You need to make it, so your company website is the most valid option when consumers type a phrase into Google. For instance, a consumer might type in “Comic Book Movie News.” If your website is about comic book movie news or just movie news, in general, it needs these words. But it is also about knowing what consumers are going to search and writing good headlines.

Be Sociable

Now, for many this will need no explaining. It seems each year there is a new social site to add to the growing list we are all part of. They can be annoying. They can be an invasion of privacy but guess what? They can be the most effective marketing tool you will ever have. Have you been on Snap chat lately? Perhaps not. But if you have you will notice you can access bigger stories that are not personal. Rather they are a collection of different people attending an event. Businesses are starting to use these stories of snaps as free advertisement. It is very effective, but you can use virtually any social network to market your company. Be creative.

That Personal Touch

Customers like interacting with companies. They like knowing there are people behind them. But they also want to know they can be trusted. More importantly they want to know they have chosen correctly. Remember, whatever industry you are in you are going to be facing a lot of competition. What better way to stand out from the crowd then with business ecards. Companies like Ecard Shack provide this service at reasonable prices. Send your customers a message of thanks or encourage them to use your business again.

Get Blogging

One final suggestion? It is very well having a website, but you also need a blog. You can link it from your company website. Blogging is another form of free advertising. If you are clever, you can use it to market your company without customers knowing it is an ad. For instance, imagine you own a restaurant that sells a certain meal. You can use your blog to post a story about how healthy that meal is. It is free personal advertising. Smart. Fast. Simple.

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Ideas For Making The Most Out Of Your Business Website

May 16th, 2021 | Posted in Marketing

Making the most out of your business website does not require that much work. You simply need the right advice and guidance from the experts. Luckily for you, we’ve come up with some basic tips and tricks that should make your life much easier. So long as you implement some of the strategies you’re going to learn about this morning, your website should be on the right track. It doesn’t matter which products or services you might supply, the same ideas will push your domain to a new level. Just make sure that you pay attention and understand everything properly before making any changes.

Choose a professional web design service

If you decided your budget was too small to pay for an expert web designer in the early days, now is the time to turn that around. Professional web designers will know how to get the results you desire, and they are in the perfect position to offer suggestions and guidance. To find the ideal designer, you simply need to do some research online. You should see lots of reviews and testimonials for companies with a good track record. Make sure you read them before making your selection.

Select a suitable SEO company

Presuming your web designers don’t provide an SEO service, you will need to look for a company that does. SEO by WME and other brands is vital if you want your site to reach its full potential. If your domain isn’t mentioned in the first few results on Google for relevant keywords, you could be missing a trick. The price of SEO can vary depending on the results you hope to achieve. So, make sure you put enough money aside in your marketing budget.

Take suggestions from your visitors

Just as supermarkets leave a box out for people to make complaints or suggestions; you should do the same thing with your website. Every time someone makes a purchase, you should send them to a page where they can assess their experience. If anyone thought improvements could be made, they are likely to let you know about them. While you don’t have to make changes based on every piece of feedback you receive, it’s still good to hear what your customers and clients thought of the online experience.

Provide multiple means of customer service

Even internet users have come to expect a certain level of customer service. If you want to make the most out of your site, visitors must have many different options for getting in touch. Live chat is one of the most popular at the moment because it allows them to deal with any issues in real time. However, you could go one step further and offer a video messaging service. You should also include phone numbers, addresses, and anything else your customers might require.

Now you know how to get the best results from your website, it is time to start work. It might take a couple of weeks to implement all the ideas we’ve just mentioned, but it will be worth all the effort. At the end of the day, the best websites are often the most simple, and so you don’t need to use futuristic graphics or huge passages of text to impress your visitors. They would much prefer a site that loads quickly and serves its purpose.

 

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10 Killer Secrets To Selling More Products Online

May 12th, 2021 | Posted in Marketing

Selling products online is a great way to support your business. There is a world of opportunity out there, and many bedroom entrepreneurs have gone on to make millions. Whether you’re a handy person selling crafts or a mechanic selling car parts, there are plenty of universal tips. As a small shop owner, you’re looking to extend your product’s reach and break into new markets.

If this sounds like you, then it’s essential that you keep looking for new ways to improve. You should always be searching for unique techniques to sell more products and get your name out there. In this post, we’ll show you ten effective methods that have worked for others in the past.

You’ll increase your community, make new loyal customers, and boost profit margins. It may just give you that boost to push your side project into a full-time reality. Let’s take a look at the most effective secrets.

  1. Great photos

In the fast-paced world of internet browsing, customer attention spans are short. You need something that will stop them in their tracks and make them take notice. Beautiful, stunning visual imagery is the best way to do that. If you haven’t already, invest in a DSLR camera and learn how to use it. Practise taking perfect photos of your products and then tweak them on photoshop or a free alternative. It’s all about capturing attention and making people fall in love with your product.

 

  1. Customer Reviews

As consumers, we like to see that other people approve of your product. It’s very difficult to make that first sale when you’re a new or small company. Reviews show that others have purchased and enjoyed your output. It’s a small seal of approval. You can do this by reaching out to previous buyers via email and asking for a quick rating. Studies show that nearly 90% of consumers trust online rating systems.

 

  1. Simple process

Take a step back from your website and ask yourself how simple it is to navigate. You need to make the experience as easy and intuitive as possible for your customers. Every additional step is another chance for them to leave before buying. Prioritise your products and make them stand out; avoid too many other distractions on the website. Give each product it’s own page, and craft the buying process to be as simple as possible. There’s no need to ask for their mother’s dog’s maiden name, just get the vital information and confirm the deal. There’s a reason Amazon has a one-click checkout system.

  1. Social community

There are two steps to marketing your products. The first is reaching out to brand new customers and forging new connections. This is where marketers spend a lot of time and money on adverts and new ideas. However, the second aspect is just as important, if not more so. It’s connecting with existing customers. Building up a social media community and engaging with them is the best way to do this. When it comes to selling products, Pinterest, Instagram and YouTube have recently shown how powerful they can be. Spend some time building a presence here.

  1. Keep your website strong

The reliability of your site is a major factor in sales. Website speed, in particular, is crucial. If your website takes more than three seconds to load, nearly half of your customers will leave. Amazon admitted it would lose $1.6 billion if their site slowed down by just one second. Your site needs strength and reliability. For that reason, you need Magento support that specialises in ecommerce and online shopping.

  1. Offers and discounts

It’s a technique as old as time, but it still works wonders. If you need to boost sales quickly, then consider marking down some of your prices. It will draw more customers in and bring previous consumers surging back. Send out discount codes to your email collection and offer exclusives to your Facebook followers. Despite lowering your prices, you’ll boost overall sales and bring in repeat customers.

  1. Customer Relations

If you haven’t already, it’s time to start collecting data about your customers’ purchasing habits. Use a customer relations management system (CRM) to note what people are buying. It should also record how often they purchase from you and what their favourite items are. Once you have this data, you can send them relevant deals and information. You can upsell them related products when they’re on your site. It gives a more personal user experience.

  1. Optimise third parties

You should certainly be hosting your products on your unique website. However, don’t neglect powerful third party sellers. The likes of Shopify, Etsy and eBay have a built-in audience looking for new products. Utilise their platforms and offer your products there too. In most cases, you can use an API plugin to use their mechanics on your website. Customers also trust these well-known sites, so it’s well worth hosting here.

  1. Use analytics

Make sure you’re diving into the analytics and number behind your sales and website traffic. These numbers will tell you how many people are visiting your store. From there you can figure out what your conversion rate is and how people are finding your website. Take note of the search terms that people use to find you. It could show customer demand and a gap in the market. Keep adapting to what your website and visitors are telling you.

  1. Adverts

It can be very difficult to attract those first few customers, so sometimes you just need that first nudge. Perhaps you’ve fallen into a lull in sales and need to pick things back up again. An advert campaign can be a great way to do that. You can start with Facebook ads that have a strong proven success rate. Google AdWords will also get your products out in front of Google searchers. Additionally, you can pay influential members of Instagram, Twitter and Pinterest to post your products.

If your online store needs a little kick, try one of these great tricks. You’ll soon see that trickle of sales turn into a flood!

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