Vital Marketing Ideas You Should Use Now

May 28th, 2022 | Posted in Marketing, Uncategorized

There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some time out to research all the different possibilities for your brand. The ones mentioned here should give you some inspiration. However, you need to consider the nature of your business before making your selection. Some concepts will work better for companies that provide services. Others are well-suited to business owners who sell products. Just use some common sense.

  • Printed promotional materials

Lots of people think that print is dead. That is certainly true in most instances, but not all. For example, advertising in a newspaper is never going to get the results you desire. However, personalised printed materials for your business will work well. With that in mind, you need to invest in some posters, flyers, and leaflets soon. The designers at Alpha Card told our team that lots of companies are currently moving back to print. So, don’t put all your eggs in one basket with online promotion.

  • Publicity stunts

You should never overlook the advantages of a good publicity stunt. Getting positive results usually means doing something strange and unusual. However, you can get a lot of attention by sponsoring charity events and helping good causes. The decision is down to you. Just make sure you build a long list of press contacts. That will make it easier for you to repeat the process in the future. Getting mentioned in the national or international press for free will mean you achieve wide exposure. That is exactly what your business needs.

  • Digital promotion

There are so many ways you can promote your brand in the digital world that you probably don’t know where to start. Even so, some of the techniques used by other company owners at the current time prove profitable. So, you need to do some research into the most affordable concepts. Google Adwords provides an excellent platform for promotion if you have a website. Those of you selling products aimed at young people will see a lot of success on social media.

  • Advertising boards

You still see a lot of advertising boards on the side of major roads and motorways these days. It doesn’t cost a lot of money to get your poster up and reach thousands of people. Don’t make the mistake of thinking those boards are only good for car-related companies. That is simply not true. Even if people don’t turn and look at your advertisement, their subconscious could still remember the image.

So, there you have it. Make sure you consider all those vital marketing ideas the next time you create a new strategy for your business. They have all worked well in the past for other brands, and so there is no reason you won’t get the same results. Just put enough cash aside to pay for the expense. With a bit of luck, you’ll get the money back pretty quickly.


An Expert Guide To Getting Your Website On The Front Page Of Google

May 27th, 2022 | Posted in Marketing, Uncategorized

The front page of Google is the holy grail for most online entrepreneurs. It is the gateway to huge traffic. That means more customers, more conversions, more profit. As you would expect, getting on Google’s first page is no easy task. In fact, it’s incredibly difficult. Luckily, we’re here to help you out! We’ve had plenty of experience in the world of search engine optimisation (SEO). We know the tricks and techniques that work. In essence, Google are looking for four things. Relevancy, authority, performance, and user experience. Here are the basic principles to help get you started.

KeywordsKeywords are the backbone of your SEO strategy. In order to rank websites, Google send out sophisticated spiders, or crawlers. These spiders are looking for keywords that define your site and product. It’s searching for relevancy. If you’re a cake-maker, for example, Google’s spiders are looking for keywords like ‘cake’ and ‘baking’. Make sure they can quickly find and understand your product. Put these keywords in your headers, titles, and content.

Linking – Google are looking for authority, remember. They’re looking to see that others trust you and see worth in your content. Lots of links to your site suggest you have a good deal of authority. With that in mind, you need to create a network of backlinks to your website. But, it’s not just about quantity. You need quality, organic links. Naturally, if the New York Times or Huffington Post link to your site, Google will rank you higher. As a site owner, you should also be creating links yourself. Link to your own content within the website. Link to other relevant sites. Create a network.

Fast loading speed – Google will only send people to sites that perform well. Google want to provide the best service for their users, so they won’t send people to slow websites. That means you’ve got to work on your loading time. If your site takes longer than three seconds to load, you can forget about Google’s first page! Everything from your web host and server speed to your code can affect site speed. Speak to your web designer about speeding things up.

Great content – We asked a prominent SEO company about search optimisation in 2015. They said that the key driver behind your SEO strategy should be content. Google has placed a high value on long-form blogs and articles that provide real advice and information. Google loves 1000 word essays and real, tangible information. It loves videos and shareable content too. Remember, the better your content, the more links you’ll get. The more people will share it and the more people will visit your website. The more traffic you have, the better your search rank. Simple.

Social media – Lastly, don’t forget about social media. Google don’t take into account how many followers you have on Facebook or Twitter. But, these numbers are essential to building a wide audience and loyal community. They drive traffic to your site. It is the most important indirect factor for search ranking.

Follow this advice and you’ll be well on your way to dominating Google’s first page. SEO takes time, so don’t expect instant results. Focus on providing a great service for your users, and the rest will come.


Annual Leave Preparation Tips

May 25th, 2022 | Posted in Loud Mouth, Uncategorized

In order to keep your batteries charged, and your mind in a good place, you’re going to need to take a break from time to time. It’s hard to pull away – especially when you’re in a competitive, engaging or hectic career – but you’ve got to try and do it when you can. It’s been shown that you are more productive and healthy when you take a regular vacation.

Having an annual leave will give you exactly the time you need to spend with your family, friends or loved ones – whether it’s out on the beach, camping in the woods, or exploring a new city. Just take time to catch your breath and recharge your batteries for when you get back to reality and back to the deadlines and hectic pace.

But before you head out the door for your annual leave, there are some things you need to do to prepare that will benefit not only yourself but your colleagues as well.

Figure out who will cover for you
If you are smack dab in the middle of a project, or actively working with a client on a deadline, then you need to be sure that there’s some transition there and that your leave doesn’t cause a huge fuss in the workplace. Trying to find a colleague or project partner that is suited to what you are currently working on, that will be able to fill that role, is essential.

Finish what you started
Are you about to finish up a couple of final touches on a project? Working on the last few pages of a report? If you have outstanding projects you can realistically finish before taking your annual leave, then do so. It makes your absence a lot more manageable for your colleagues, and you can also relax easier, knowing there’s not a huge pile of working waiting for you on your desk for when you get back.

Determine what can wait
While you should make an effort to finish all of your work before you leave, sometimes that’s just not plausible. If you’re working on a long term project or deliverable, then it really may not be necessary to finish it up before your annual leave. Make sure that whatever work you do delegate can be managed, and if something can wait – then let it.

Prep your team or colleagues
If there’s a big presentation or event coming up that you’re going to miss, then you need to brief your teammates or colleagues and make sure that they are prepared and aware. Always try your best to anticipate things that may come up, so that no one is blindsided when you are going to be out of town, or you’ll end up with a string of panicked phone calls.

You need to communicate
You’d be surprised how many workers will just take off on leave, and then don’t give their colleagues the details. So when something needs to be done and they go to you for your piece, it clogs up the work pipeline. You have to ensure that everyone in the office knows you’re going on leave, when you will be back and what the plan is for while you’re gone, as well as how they can reach you.

Talk with your clients
Nothing is more frustrating for a client than trying to reach out to the company they’re getting services from, only to find that their go-to contact is out of town. If you are planning to be out of town, as a courtesy you should contact your clients and let them know when you’re going to be gone – and for how long. Another nice touch is setting up an email auto response that states that you’re out of town, when you will be back, and who the appropriate contact is in your absence. This shows the clients you’re committed to them and that you care.

Be prepared for when you get back
After a long trip or absence, it’s completely natural to want to be relaxed. But it’s important that when you get back from your leave that you are fully ready to get back to work. You’re probably going to have at least a little backlog at work from when you were away, so having that commitment and focus to clear through that work and get everything back on track is going to be important for you. This is especially important if you’re in management or a higher level employee that has people working underneath you that rely on you in your workplace.

If you are looking for more ideas on what you can do to prepare for annual leave, then you can refer other incredible sources for annual leave preparation.

So go out and make sure that you have a blast on your annual leave, but also be a responsible employee and make sure that everything will go as smoothly as possible during your absence. This helps you to stand out as a good employee – and a good colleague – and you will be able to breathe easy knowing that a lot of these things are handled while you’re on your trip.


4 Reasons To Let The Experts Build Your Website

May 23rd, 2022 | Posted in Technology, Uncategorized

A strong company website can quickly become one of your organisation’s greatest marketing tools. It can provide a professional shop window to an audience of millions. It also provides a 24/7 port of contact.

Building a website isn’t difficult, but creating a successful one is one of the hardest tasks in business. There are many factors to consider. If you get them right, though, it should bring huge rewards for the company.

Here are four main reasons to let the experts design your website.

Cost

The most obvious reason for any business to build the website themselves is cost. It’s only natural to assume that doing it yourself will be cheaper, but it isn’t necessarily the case.

On the face of it, hiring a professional service is more expensive. But by the time you factor in hidden costs, those savings soon become far smaller. Registering domains and email inboxes are small costs individually, but soon add up. When you then take labour costs into account, you’ll be scratching your head as to why you just didn’t call the experts.

Quality

A website is your most valuable online marketing tool, so you want to make the most of it. Let’s be honest, putting out a self-designed shoddy product isn’t going to do you any favours.

Your company website can work like a far more powerful version of a business card. It can also actively generate sales through the use of an online store. However, none of this can be achieved if the design looks poor. First impressions are everything when it comes to websites. Using a professional service will create a far more positive vibe.

Best of all, a company like NBW will also optimise for usage on smartphones and other small devices. Considering over half of all internet time is conducted away from computers, this is a must.

Standing Out

Having a quality website means nothing if people aren’t visiting it. Using the professionals can help you to achieve a stronger foothold in the fierce online market.

There are various tools to integrate your website with social media. Doing this will help your company stand out in the online world while also saving you plenty of time. Moreover, gaining expert tips on how to rank highly on search engines will generate far more traffic. With a professionally designed website, this should all result in increased conversion rates.

Standing out in business is key, especially on the World Wide Web. Despite what you think, your knowledge won’t cut the mustard. Equip yourself with a team of people that have the experience and skills to drive your company forward.

It Leaves You More Time

Marketing is a hugely influential part of the business, but it isn’t what makes your company tick. Every minute spent on promoting the company is time that could’ve been better spent elsewhere. Your main job is producing the products and services that will keep your customers coming back for more. Don’t forget it.

It’s impossible to run every part of the business yourself, and this is one of those times you need help. The expert advice will benefit the marketing strategies, and the running of our company too. No-brainer.


Business Not As Successful As You’d Hoped? Change Your Marketing Strategy

May 21st, 2022 | Posted in Marketing, Uncategorized

When businesses aren’t successful, they have a limited amount of time to turn things around. Continued failure means the business needs to wrap up and fold, or continue to go into debt until creditors end the operation. Hopefully, your business isn’t that far gone yet. If it’s looking like that might be the case, it’s time to change up your marketing strategy. Read on for a few ideas how you can make that happen.

 

Be Exciting

 

Boring, dry marketing will catch nobody’s eye. Even if your marketing is an informative and accurate depiction of what your business does, if it’s boring it won’t take you anywhere. You need to have an energetic campaign. It needs to be sharp and to the point. You have a very limited amount of time for your marketing to work on people. If they don’t get the full idea of the marketing by the time their patience wears out, they won’t pay attention at all.

 

Digital Marketing

 

By employing digital marketing like SEO services, you can market in a brand new way. Digital marketing is currently poised to be the next big thing in advertising. It can be anywhere on the internet and take almost any form. With digital marketing like SEO, you can directly increase your chances of customers coming to you directly. SEO changes how a search engine views your business website and the search terms you want to be found by. That’s why SEO stands for search engine optimisation.

 

Be Controversial

 

This could be risky. A controversial marketing campaign can go either way. It can net you a lot of press coverage and therefore eyes on your business. It can also draw a lot of negative attention, though, and this attention can be sustained and damaging. Some campaigns that were designed to be controversial fell flat on their faces. Others ended up being controversial by mistake. If you’ve run out of ideas, this could be a last ditch attempt at making your marketing effective.

 

Go Viral

 

Attempting to go viral is hard. It relies almost entirely on the general public to pick up what will become viral or not. Regardless of quality and production values, it seems anything has the potential to go viral. Due to the almost random nature of what goes viral and what doesn’t, you may have to try a few times to get it to catch on. Instead of a single attempt, base a whole marketing campaign around attempting to go viral. One might just manage it and bring exposure to the business. One hit is all you need.

 

Use Multimedia

 

Don’t expect to hit it big with just one type of marketing. A successful leafleting campaign is a drop in the ocean compared to a television advert in terms of exposure. Of course, you need to use the medium that suits your budget. Television adverts are out of the remit of most medium and small businesses. Instead, try local radio or online content sponsorships.

Marketing can be the biggest weapon you have in the fight back against business failure. Just make sure you use it correctly.