Startup, SME: 7 tips to boost your business

July 7th, 2021 | Posted in How To Grow, Uncategorized

How to establish the reputation of your business, build credibility with your commercial and institutional partners or attract the attention of new customers? Summer is the perfect time to rethink your brand, develop your strategy and bring some novelty to it all. Here are 7 tips that will help you boost your activity for September …

Refresh your brand

It is always difficult to grasp the summer for a contractor. The activity is minimized, it is perhaps time to get into the changes that you have always postponed. If you have not already done so, you can create a new logo for your company to be easily recognizable and evolve your visual identity to respond to a demand that may have evolved. This will allow at the same time state your logo on new media to reach new customers.

Call to novelty

Challenge your working methods by seeking a more effective and faster to accomplish your goals. Is there a new tool that will allow me to do better in less time? Are there new materials that would allow me to convey my best brand? It’s outside the box found what we need. Why not use Evernote to quickly manage your note-taking by integrating photos or voice recordings; create an account on Hootsuite to animate and synchronize all your social networks; or install Slack to facilitate communication within your company … yourself updated on new technologies and new Web services that will boost your productivity.

Take care of your community

“Ah! When I speak of myself, I’m talking about you. How do you feel it? “Victor Hugo said. Your users do not always make this shortcut. Vary your messages on social networks and do not speak (that) you. Share information that will inspire your community, make them want to know more. Ask her questions, ask his opinion, reveal stories or achievements of your customers, so that she feels involved and loved. Create a unique and useful content for your community – through a blog , or in a newsletter – to increase its commitment to your brand.

Be where your target is

Be present on social media that can be useful for your business and also think of those used by your customers. Consider how your target behaves on the internet and what sites they frequent. This is where you need to be. For a company that is immersed in a creative medium, for example, it is essential to be present on social platforms centered on the visual as Instagram or Pinterest. This is the best way of showing the success of its services.

Put yourself in your customers value through

A customer praised your service or your product? Do not be shy, do run the compliment in the rooftops: social networks, blogs, communication media, word-of-mouth … Make these easy to share customer testimonials. They represent a significant vote of confidence for consumers. You can also create a page on your site bringing together the positive testimonials you’ve recovered from your customers or include them in a relevant area. For example you can create a button to allow customers satisfied to send a tweet from their profile.

Remember retention

Your customers are valuable, do not underestimate. They can leave and never come back … Remember that retain a customer is 5-10 times cheaper than to acquire a new one. Invite them to reuse your service using all the tools available to you: offer them a sponsorship offers, loyalty points, point reductions. Customer loyalty should be part of your strategy: a very satisfied customer speaks to 3 people on average while an unhappy customer informed the other 12.

A little audacity

When preparing new content (article, video, computer graphics), do not be afraid to go out of the ordinary. Without being extravagant, you have the ability to innovate in your messages by combining business with pleasure to make your viral content possible. Consider the change as a real opportunity!

These tips should keep you busy this summer and help you best prepare the return with a new look, new jobs and a marketing approach that uses the power of community.

Digg it Stumble it Add to del.icio.us Comments Off on Startup, SME: 7 tips to boost your business

5 questions that can save the life of your SME

April 5th, 2021 | Posted in Marketing, Uncategorized

Everyone talks about the first year of a new company or new SMEs. It is common knowledge that 90% of new businesses fail.

“If you can spend the first year are on the other side.” Say out there.
What they do not tell you is that once you are “the other side” there is imminent danger of stagnation.
If you achieve a minimum customer base, a good team and a healthy finances can navigate in a comfortable midpoint (face it: mediocre) for some or many years until external circumstances make your SME gone unnoticed for history.
If your SME is stable it is ideal to make tough questions that take you out of a bubble of comfort moment and tell you if you:
Your SME is ready for an external sudden change
There is within your SME agent sufficient to keep improving and growing continuously change.
5 quick questions for self-criticism are:
1) Does your SME is the best at something?
If there is something your company does or offers better than anyone put a checkmark. If you turn around and you’re pretty much like the rest of your concern yourself market.
2) your customers Do you dread the thought of you gone?
Of course your customers can survive without you, but if the thought of losing them as a supplier is extremely uncomfortable’re in a good position to change: your customers will not want to miss whatever the external change. If your answer is “No” is time to take some action. Work on your value added. If your answer is “No” put up some action to know what they are essential or ideal regarding the service you provide them.
Another way of asking this question is: If my SME disappears Who would miss tomorrow? o What implies for my customers to switch providers?
3) Are you squeezing the maximum potential of your team?
Your team can be good, even extraordinary in the execution of your product or service but … Innova? ¿Invent? Are you in a state of constant challenge and improvement?
4) Are you learning at the same speed as the world changes?
An SME is born as a frequently innovative sleep. Still learning or performance has transformed you a poet or philosopher in a machine?
A convenient and fast way to evaluate this is to consult the curricula of universities for careers that are related to your line of business. Do all topics you are familiar? Are you a day in which you competence?
5) Are you committed to change?
Basically: All SMEs must have (at least) a director or partner who creates and constantly worry about the change. Of course, without sacrificing performance. But remember to do it today, change is tomorrow.
Digg it Stumble it Add to del.icio.us Comments Off on 5 questions that can save the life of your SME