How Important is Responsive Web Design?

October 17th, 2021 | Posted in Technology, Uncategorized

You’ve probably heard about responsive web design before. If you haven’t, it’s a web design that adapts to the way in which the user is viewing your website. This means it’s suited to mobile and tablet users. Here’s why it’s an important option to consider.

Increase Reach to Mobile Users

The way in which people browse the internet has changed a lot in the last few years. The rise of tablets and smartphones means that people don’t visit websites in the same way that they used to. To reach the maximum amount of people nowadays, website owners need to make sure a responsive design is used.

It’s never been more important to get this right. The amount of people using tablets as the main way in which to browse the internet is rising all the time. So, that means if you don’t use a responsive design, you’ll be alienating a sizable proportion size of your potential readership.

Save Time and Money

Having a different mobile website to your main website gives you two headaches instead of one. It doubles the amount of time and money you have to spend on developing the site to begin with. But it also doubles the amount of time and money you spend on maintaining the website throughout the year.

For any business, saving time and money is always a priority. So, you should use a responsive web design. This cuts out the need for two websites, so you’ll only have one to spend time and money on. Visit http://www.thomas-design.co.uk/ to find out how you can get your website designed responsively.

Boost Conversion Rates

For the user who arrives at your responsively designed website, the process is smooth and easy. Whereas, if they arrive and have to go through lots of redirections before they find the right website, it can be very frustrating. This is a simple reason to make sure you have a responsive web design.

It takes away some of the challenges for people who want to use your website. This can then lead to people spending their money with your business if your website is being used to sell products. Selling more products and having more people look around your website can only be a good thing.

Make SEO Simpler

Making your website easier to find on search engines is not something that’s easy to do. But it’s made even more difficult if you have two separate websites: one for desktops and one for mobiles. By having a responsive web design, you will only have one site to look after, so your attention will be much more focused.

Attaching all your efforts on one site and putting all your content in one place will cause your ranking on search engines to rise. Your strategy and tactics are important when it comes to SEO. That strategy will be much more likely to yield positive results if you can centralise it and set your focus clearly.

As you now know, responsive web design is very important. So, make sure your website is designed responsively.

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The Marketing Techniques You Can’t Afford to Ignore

October 11th, 2021 | Posted in Loud Mouth, Uncategorized

When you have your own business, you need to make sure you use the right marketing techniques to help it grow. Without marketing your business, your target audience won’t find you. To make sure you’re exactly where you need to be, use these marketing techniques. You can’t afford to ignore them!

Social Media Advertising

Social media advertising is one of the best ways to advertise your business in this day and age. The best thing about it? It’s free! By building social media profiles for your business, you’ll be able to engage with your audience. You’ll also be able to offer a fantastic level of customer service, and share useful information. Just make sure you set up profiles where you’re most likely to find your audience. You should only ever set up as many as you can handle too; so don’t have a profile on every platform if you can’t manage them. Hiring a social media manager is an option for those who want to be ahead of the game! You can also set up adverts on social media, so that people who fit your target audience are shown your adverts. It can be very effective and you can get a huge ROI.

Blogging

Blogging is such a brilliant way to market a business. Most businesses are getting in on the act these days! You could share tips with your audience, or simply keep them updated on what’s going on in the business. The key is to blog consistently rather than sporadically, and make sure you’re posting original content. Make it shareable and you can get a huge following this way!

Vlogging

Video blogging is another great way to market your business. Like blogging, it’s a good way to share useful information. However, it’s usually more appealing to users as they can watch rather than read. You can also get the information across in a shorter amount of time. You can show off your personality when vlogging too, usually much easier than blogging.

SEO & PPC

SEO and PPC have been around for a while and they’re not going anywhere anytime soon. SEO will make sure you’re indexed properly in the search engines. PPC will make sure you get shown for relevant search terms, but it’ll cost you a little when somebody clicks on you. SEO is more organic. Both can be used together to great results.

Trade Shows and Conventions

Trade shows and conventions are good opportunities to make connections in the same industry as you. You can meet potential clients, colleagues, and business associates this way. You can make a huge impact if you choose to speak at a trade show or convention! Convention advertising is definitely worth a look if you want to make an impact!

Run Competitions and Giveaways

Competitions and giveaways get a lot of attention, so you should consider hosting some every now and again. If you do these on social media, you can grow your business pretty quickly!

Are you using these techniques? Leave a comment with your thoughts below!

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The Most Simple Ways to Promote Your Business Online

September 24th, 2021 | Posted in Marketing, Uncategorized

Promoting your business online is a brilliant way to get more exposure, a larger following, and more business. If you don’t promote your business online, you’re definitely missing out. There’s a lot to remember and think about, so to help you out, here are some of the most simple ways to promote your business online:

Set Up Social Media Profiles

Social media profiles should be set up even if your business is local. You can engage with people in your local community and post exciting offers. If you’re a bigger business targeting a larger area, that’s even better. Just remember that it takes time to build up a genuine following. Buying followers is pointless – what’s the point in having fake followers if they don’t interact with you? Take the time to post interesting information and build up a loyal following of people who are genuinely interested in you. Here are some more tips too:

  • Post during peak times.
  • Only have as many profiles as you can manage.
  • Consider hiring a social media manager.
  • Develop a brand voice and personality.
  • Be consistent.

Run Competitions

Running competitions is a really good way to get exposure and a bigger following. People love free stuff so you’re bound to get more interest. Make sure you really promote your competitions and see if they work well for you.

Build a Website

If you don’t have a website, you’re making a very silly error. A website is available for your customers to look at any time of day. Even if you just give information on there rather than sell products, it’s better than nothing. There are lots of businesses out there that would be happy to give you more information. They use platforms like Magento to make the most of their websites. You need to stay ahead of the rest of the competition or at least be on par with them, and you can’t do that without a site.

Keep Everything Updated

If you don’t keep your social media sites/website updated, you’re going to look dead to visitors. Keep things fresh and up to date as often as you can.

SEO & PPC

SEO and PPC are tried and tested methods to strengthen your online presence. SEO is an organic way to get search engine success, while PPC can help you make sales instantly. All you need to do is make sure you do effective keyword research, and get a professional company to help you out. You can outsource these services, or have somebody do them for you in house.

Facebook Ads

Facebook ads are targeted to your specific market, so they can have a massive impact. They’ll target people who actually search for what you’re offering, and who come under your target audience. Mothers aged 25-40 with 3 kids, for example.

Use these tips and you’ll notice a big increase in your success. You should eventually develop a large online following and get great results!

Leave your thoughts below. See you next time!

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Build Your Business On Solid Ground With A Steady Marketing Campaign

September 20th, 2021 | Posted in Marketing, Uncategorized

Every website has the potential to be a business. It does not matter whether it is selling anything because an excellent web page can simply sell information to the consumer. You can then attract advertisers and in months your website is a business. You can understand then why there are so many unheard of businesses online. They have not used any marketing techniques to get their site seen and so it becomes a dead space on the internet. No one sees it and businesses lose huge amounts of profit because they do not have an online profile. You do not want your business to end up this way, so you need to be promoting it online from the beginning.

1) Use SEO

SEO is the centre of your marketing campaign. It is how you get people to view your website in the first place. You can do it yourself by learning about search engine optimization online, or you can hire a company to set your business up with SEO. First, you need to understand what it is. We can simplify it by saying that SEO is how you get your site to the top of a search results page. Once your site is at the top, consumers will click on it when looking for products or services that your company is selling. After this occurs, you will see a huge increase in profit. By visiting brandnative.com, you can learn more about this service and what it could do for your business.

2) PPC

Pay by click marketing is quite similar to SEO because it is another way of getting your company seen and noticed online. There are some companies that offer this possibility because it is not a service that you can set up yourself. A company, typically a search engine company like Google, is paid to get your site seen more online. How much you pay will depend on how successful the strategy is for your company. That means that if it doesn’t work at all, you will not have to pay a dime.

3) Website Redesign

Of course, PPC and SEO are only useful if once you get a viewer to your site they turn into customers. The only way this happens is if you have an attractive, easy to navigate, website. It should be colourful and stylish while maintaining a certain level of professionalism. You do not even for a moment, want potential customers to get the idea that your company site is not the real deal. You can ensure this never happens by getting it designed by experts. A good web design company will know exactly what a customer wants to see and experience when they visit a business website. They know how to make you a trusted company.

4) Get Your Company Out There

Our last tip is to do some of the work yourself. You should be active on social media, regularly Tweeting and updating your business Facebook accounts. If you do not do this, your customers will lose interest in your business online, and it will reduce your internet profile. You need to stay active and to keep pushing your marketing further to generate more interest and in turn, bigger profits.

 

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4 Skills You Need To Run Your Own Business Online

September 14th, 2021 | Posted in Loud Mouth, Uncategorized

For many of us, running our own business online will be a dream that is always just out of reach. But others are willing to take the steps to make it happen. If you are starting your own digital company, you need to realise that it will not be easy. You would certainly benefit from having some skills before you begin. These skills will help you on the road to making your online business a success.

Web Development

It is important that you understand what makes a business website click and how to run it effectively. But we are not just talking about the skin deep features like SEO and Social tidbits. You should also know about what is keeping a website running deep underneath the service. This usually involves some form of Java technology or Oracle. You should learn about this type of web tech because otherwise you will be relying on others do it for you. As a small, new business you want to keep your costs as low as possible, and one way of doing this is ensuring you can handle a lot of the jobs yourself. You can get Java training at Simplilearn before you start your new business. That way if it does have any problems you will be able to fix it yourself and improve on it.

Social Media

Back on the surface the main issue is ensuring that your new business is marketable. A lot of companies pay a lot of money to get this done, but you can do it for free if you know how. All you need to do is set your company up on the major social networks such as Twitter and Facebook. By doing this, you will have a place where your customers can interact with you and a way new consumers can find you. You should try to link these to your company website in subtle ways such as posting links to your company site, related to news tweets. By tweeting news related to your industry you can become a source of knowledge and direct new followers towards your business.

Web Design

You need to know how to make your site an attractive resource for consumers. You can do this by learning about web design and understanding what customers want to see. For instance, they want the site to look professional and be a place that they can trust, particularly if you are asking them to pay money. They will also want it to be easy to use and to navigate through. You can do this by putting links through articles and directing users where you want them to go. For instance, if you have an article your site talking about a product, you may then want to direct the user to your online shop.

SEO

Finally, if you are starting a business online, it is crucial you know how to use SEO effectively. SEO is the way you can make sure customers find you online. It can be done completely for free using organic methods like link building and keyword use. Learn about these methods before you start your new company so you can gain interest straight away.

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