Hands-On with Push Button SEO for WordPress

December 10th, 2020 | Posted in SEO, Uncategorized

One of the coolest thing about the WordPress platform is the huge number of plugins available to make your job easier. From spam protection through to SEO (and everything inbetween) there is bound to be either a free or paid plugin available. In fact, SEO plugins are some of the most popular WordPress plugins out there. If you’ve been using WordPress for a while then you will probably have tried a few different SEO plugins – some are bad, some are good, and some are even better.

In today’s Affilorama blog post I’m going to be giving you a hands on look at one of the newest SEO plugins available. It’s called ‘Push Button SEO‘, and has been developed by a guy called Brian Johnson. What I’ll be doing in this blog post is showing you some of the different features of Push Button SEO. I’ve installed the plugin on one of my personal WordPress blogs, and deactivated any other SEO plugins I had setup previously.

At-a-glance SEO analysis

My favorite feature of Push Button SEO is it’s very simple graphical representation of how well your posts are optimized for on page SEO. You can enter the main keyword you are targeting for your post or page, and then see how well your content has been optimized for that particular keyword. This is very handy, as it means you don’t have to crunch any numbers

Let’s see an example of this in action. I’ve got a post on my blog that is targeting the keyword “gold investment guidelines”. So what I do is enter this keyword into the “Primary Keyword” field of Push Button SEO, and then I press “analyze”:

As you can see, Push Button SEO then returns a graphical representation of my on-page SEO for this post. I’ve got an orange bar that is half full; this tells me that there’s quite a bit of room for improvement here. But what if I want to get more in-depth information? To get Push Button SEO’s full page report I simply click the “Report” tab.

Even more graphical representations here in the in-depth report, which is once again useful for quickly informing you as to what needs work. I can easily see that my URL is matched properly (this is because my post is /gold-investment-guidelines – an exact match for the keyword “gold investment guidelines”)

My META Title, page headings (h1, h2, h3 tags) and internal linking are all good. My META description and outbound links are letting the page down, according to Push Button SEO. A good META description will encourage visitors to click through to my website from the search engine results, and having outbound links optimized for anchor text gives your page more credibility and weight with Google.

This kind of graphical analysis really does make proper on-page SEO much more simple and accessible. In my humble opinion, a lot of people are put off doing proper SEO because they find it confusing. With this plugin, there really is no excuse.

Suggestions, suggestions, suggestions

Take another look at that screenshot above. Beneath the fancy colored bars are a list of suggestions for simple SEO improvements. This is usually pretty simple stuff, but done correctly will have a good impact on your rankings and site optimization.

Embedding a video in your main content, for example, is always a good idea (especially if you embed a video from your own YouTube account, as this will increase your view count) as this will keep visitors on your page for longer. If you can keep people on your site for longer then your bounce rate will decrease, and a lower bounce rate will see your site being rewarded in the search engines.

Push Button SEO also offers a keyword suggestion function. This is a quick and easy way of finding additional keywords to target in your post. Having used this function quite a few times, I’ve got a feeling that the keyword suggestion tool is very similar to the free one you find on Ubersuggest.org – of course you do get the added convenience of it being built right into your WordPress editor window.

Mind your links

Internal linking is a very important part of proper on-site SEO. Building strong links throughout your website acts as a kind of glue that holds the whole thing together. You can also use internal linking to boost the ranking of a particular page (for example, if there is one page on your site that you really want to rank highly, build anchor text links from other pages to it) as well as for indexing new pages.

Push Button SEO has a useful internal linking function that allows you to assign certain pages as “SEO Targets” – pages that are the most important – and then quickly insert links when making new posts/pages. Here’s how to do it:

Let’s say that I want my “gold investment guidelines” page to become an SEO Target. From the “Links” tab of Push Button SEO, I just check the box that says “Assign as SEO Target”:

Now whenever I make or edit another post or page, I have a quick option to add an internal link to “gold investment guidelines” from within the post editor:

That’s a useful time saving feature, as you could create a list of a few pages you really want to rank well for and build lots of internal links to them. One little tip – make sure you vary the anchor text for your internal links, as this creates a more natural link profile.

You can also use Push Button SEO to add links to authority content. This is good SEO practice, as the search engines seem to reward websites that actively link to informative and authoritative pages – sometimes helping your competition out can actually be beneficial for yourself.

To do this, click the “Authority” tab and enter a keyword you want to find authority content links for (in this case I’ve searched “gold investment”)

You can preview the content snippets, and then add any authority links you choose with a simple mouse click. Adding authority content is a great way of boosting your website’s credibility, and adding to the overall user experience.

Content Curation 101

The final tab of Push Button SEO we have left to explore is the “Content” tab. From here you can pull in  images, videos, blog links, and news links and add them into your own posts. This kind of thing was made popular with Web 2.0 platforms such as Squidoo and Hubpages, where you could easily pull in other content and incorporate it into your own pages to add more value for readers.

To use the image function of Push Button SEO you will need a Flickr API key. Fortunately, you can apply for one of these for free, and all the details of how to do this are actually present in the plugin settings.

Digg it Stumble it Add to del.icio.us Comments Off on Hands-On with Push Button SEO for WordPress

Fantastic Ways To Market Your Business

November 22nd, 2020 | Posted in Marketing

Do you want your business to be seen by more people? Do you want a place on the bigger market? Of course, you do. We all want to be successful but how do we get there. It all comes down to marketing. You have to know how to advertise your company. It has to seem like something consumers want and need. Both of these factors are vital. So what is the secret way of getting this? The truth is it is not a secret. You Have to know your way around the internet. Once you know that your company is going to start getting very profitable.

SEO Is Awesome

We recommend you research what this is in more detail. It is very important for the success of your company. Search Engine Optimization means getting your company to the top of an internet search window. If you did it organically, then no money was involved in this privilege. You did it all with hard work and a lot of tech skill. It is about knowing how to design a website and how to add keywords as well as links. You need to make it, so your company website is the most valid option when consumers type a phrase into Google. For instance, a consumer might type in “Comic Book Movie News.” If your website is about comic book movie news or just movie news, in general, it needs these words. But it is also about knowing what consumers are going to search and writing good headlines.

Be Sociable

Now, for many this will need no explaining. It seems each year there is a new social site to add to the growing list we are all part of. They can be annoying. They can be an invasion of privacy but guess what? They can be the most effective marketing tool you will ever have. Have you been on Snap chat lately? Perhaps not. But if you have you will notice you can access bigger stories that are not personal. Rather they are a collection of different people attending an event. Businesses are starting to use these stories of snaps as free advertisement. It is very effective, but you can use virtually any social network to market your company. Be creative.

That Personal Touch

Customers like interacting with companies. They like knowing there are people behind them. But they also want to know they can be trusted. More importantly they want to know they have chosen correctly. Remember, whatever industry you are in you are going to be facing a lot of competition. What better way to stand out from the crowd then with business ecards. Companies like Ecard Shack provide this service at reasonable prices. Send your customers a message of thanks or encourage them to use your business again.

Get Blogging

One final suggestion? It is very well having a website, but you also need a blog. You can link it from your company website. Blogging is another form of free advertising. If you are clever, you can use it to market your company without customers knowing it is an ad. For instance, imagine you own a restaurant that sells a certain meal. You can use your blog to post a story about how healthy that meal is. It is free personal advertising. Smart. Fast. Simple.

Digg it Stumble it Add to del.icio.us Comments Off on Fantastic Ways To Market Your Business

Ideas For Making The Most Out Of Your Business Website

November 16th, 2020 | Posted in Marketing

Making the most out of your business website does not require that much work. You simply need the right advice and guidance from the experts. Luckily for you, we’ve come up with some basic tips and tricks that should make your life much easier. So long as you implement some of the strategies you’re going to learn about this morning, your website should be on the right track. It doesn’t matter which products or services you might supply, the same ideas will push your domain to a new level. Just make sure that you pay attention and understand everything properly before making any changes.

Choose a professional web design service

If you decided your budget was too small to pay for an expert web designer in the early days, now is the time to turn that around. Professional web designers will know how to get the results you desire, and they are in the perfect position to offer suggestions and guidance. To find the ideal designer, you simply need to do some research online. You should see lots of reviews and testimonials for companies with a good track record. Make sure you read them before making your selection.

Select a suitable SEO company

Presuming your web designers don’t provide an SEO service, you will need to look for a company that does. SEO by WME and other brands is vital if you want your site to reach its full potential. If your domain isn’t mentioned in the first few results on Google for relevant keywords, you could be missing a trick. The price of SEO can vary depending on the results you hope to achieve. So, make sure you put enough money aside in your marketing budget.

Take suggestions from your visitors

Just as supermarkets leave a box out for people to make complaints or suggestions; you should do the same thing with your website. Every time someone makes a purchase, you should send them to a page where they can assess their experience. If anyone thought improvements could be made, they are likely to let you know about them. While you don’t have to make changes based on every piece of feedback you receive, it’s still good to hear what your customers and clients thought of the online experience.

Provide multiple means of customer service

Even internet users have come to expect a certain level of customer service. If you want to make the most out of your site, visitors must have many different options for getting in touch. Live chat is one of the most popular at the moment because it allows them to deal with any issues in real time. However, you could go one step further and offer a video messaging service. You should also include phone numbers, addresses, and anything else your customers might require.

Now you know how to get the best results from your website, it is time to start work. It might take a couple of weeks to implement all the ideas we’ve just mentioned, but it will be worth all the effort. At the end of the day, the best websites are often the most simple, and so you don’t need to use futuristic graphics or huge passages of text to impress your visitors. They would much prefer a site that loads quickly and serves its purpose.

 

Digg it Stumble it Add to del.icio.us Comments Off on Ideas For Making The Most Out Of Your Business Website

5 Tips for Digital Marketing Strategy

October 17th, 2020 | Posted in Marketing, Uncategorized

 

We often think that good digital strategies belong only to large companies or startups with many resources: false! Any business however small, can build a successful marketing strategy, if you follow these best practices.

Today, entrepreneurs have many ways to learn about marketing strategies both search engines and social networks: videos, podcasts , blogs, etc.

If you have a small or medium business and want to open a space for your business in the virtual world here you share a list of 5 tips that will help you succeed both online and offline.

1. Plan your Strategy

Do you ever improvised a presentation? When I have to give a talk and not prepare myself, I can almost assure you that I run media talk arguments or start using those annoying buzzwords “eeehm”, “therefore”, etc.

It is the same with any Digital Marketing strategy. If you do not plan before launching a campaign or digital strategy, two things will happen:

  • We were halfway and not know how to continue.
  • Do not really know if we cause any impact.

And the only way to know if we have any impact is to first define the objectives of the strategy. For example, you may find a very funny picture to share it on Facebook, but if the image does not respond to a defined objective to share, you’re improvising.

To define goals, we suggest that these are the SMART features:

  • S pecific (Specific)
  • M easurable (Measurable)
  • A chievable (Achievable)
  • R ealistic (Realistic)
  • T ime specific (defined time)

You also need to analyze what the market needs through key tools such as Google Trends, where the latest trends in internet searches are collected. This tool gives you a great opportunity to create a campaign consistent with the current interests of our target audience.

You know what scares me about Google Trends? It is such a good tool that can take you even realize that your business is going astray. On one occasion, researching on Google Trends we realized that nobody was looking for a product that had put all our hopes. Through this tool we could stop and refocus to ProyectaPrint.

2. Create content

Remember to put your audience first. A marketing strategy is not what you mean, but what your audience wants to hear.

This is where comes in known content marketing consisting become useful ( Youtility , is the name of the book by Jay Baer ) through unique, free and above all, ayden our material target to be better, to overcome to learn something.

If you have, well informed and professional content, your prospects begin to trust you.

No doubt the main protagonist in this type of marketing is video, especially those in a few seconds squander great creativity. For this reason, the social network of video Vine instantly became a success compared with the time it took to Facebook to position.

Remember, every content should have its own objective and must fulfill a particular function within the overall strategy. The idea is to improve the engagement of users and SEO positioning. Furthermore, the popularity of mobile devices makes a good strategy necessarily raising digital content fully adapted to be mobile navigation.

3. Choose your channels

Have you noticed the new generic and prefabricated slogan of many companies?  Follow us on Facebook and Twitter“. As if these were the only channels of communication. Gary Vaynerchuck challenges entrepreneurs to think beyond Facebook and Twitter. How about a strategy Pinterest ? I respect greatly C’SANTOS being of the few companies that have a defined strategy Instagram .

Obviously, Facebook and Twitter are the most popular social networks, but according to your type of business, you can find other social networks that are more suited to your business. Have you seen the marketing strategy Oil Ideal on Youtube?

And in this aspect of choosing channels, something that will make you succeed is to not think about social networks as communication channels (that’s TV and print) but rather, interaction channels . I have seen many brands that are dedicated to publishing and publishing but never answer comments Is that really be social?

4. Measure the Results

This point is closely related to the first: Define objectives.

Once commissioning strategy is critical to track the results that are obtained to calculate the ROI, ie, the return on investment.

The factors to consider are: the traffic generated, impact on social media, conversion rate, etc. To do this we can use tools like Google Analytics , True Social Metrics , to discuss the state of the campaign in all social networks,Social Mention to make a free followup comments about our brand in real time; Addictomatic to collect the dialogues generated based on a particular subject; SocialBro ideal for getting Twitter statistics; Crowdbooster very useful to measure campaigns and reporting; and SocialBakers , a tool to compare with the competition.

5. It uses Professionals

It is natural that at first your budget is limited, and many of the steps will you or someone on your team.

But setting up a coherent digital strategy effectively often requires professional help. That is why we use specialized company, conduct training or hire professional freelance for the design and implementation phase through employment websites is undoubtedly a key factor to achieve effective results.

When your business grows, will interest topics such strategies RTB (real-time auction) to get advertising space at low cost or using tools re-targeting and behavioral targeting, to track users who have visited our site and to directing our communication to the audience you want to reach. These are just some of the tools with which professionals can optimize a digital strategy.

Finally, to launch a digital strategy that is useful for your business is absolutely necessary to design a strategy that includes

  • Plan and define objectives,
  • Create content
  • Select interaction channels,
  • Measurement results and, if necessary, and our budget allows,
  • Recruitment of human resource to implement our plan of action.

The strategy can accommodate many types and sizes of businesses budget, but it is ideal that its basic structure includes all the points mentioned.

We hope these tips will serve you to design a more effective strategy. We wish you success in your business and forth.

Digg it Stumble it Add to del.icio.us Comments Off on 5 Tips for Digital Marketing Strategy

The Best Ways To Use Tech In Your Business

October 11th, 2020 | Posted in Marketing, Uncategorized

You may not realise that technology can be a wonderful resource for a small business like yours. We are here to show you how. Whether you are looking to market your business effectively or keep it safe, we guarantee technology offers the answer. Let’s look at some of the best ways you can use the latest tech solutions to give your business a boost.

Tech Promotion

There are a lot of blogs online claiming that internet marketing is free. While this isn’t exactly true, digital promotion is still excellent value for money. It can be particularly useful for a small business owner such as yourself. By promoting your business online using the latest software, you will ensure that it is seen by the biggest market possible. This is important and will guarantee you have a strong chance of gaining a better position on the marketplace quickly.

When we refer to online marketing, we usually mean concepts such as SEO and CRO. These are valuable methods of promotion that you should be investing in. But, you should also think about more radical ways to market your business using technology. For instance, you may want to consider creating an app for your company. If you use an app, it can be a great tool to market your business. But as well as this, it can allow consumers a different form of interacting with your company. It’s a great way of securing your place in the modern market.

 

Tech Security

As the owner of a new company, you should be thinking of investing in network security services. The online world is a dangerous place for a new business, and you need to keep your network protected. You should be thinking about potential hacks and cyber thefts. Remember, keeping passwords and encryptions on important files will only go so far to stopping hackers. Ideally, you need to hire a service that specialises in protecting your network. They’ll maintain your business network and deal with any problems as they arise. You won’t have to worry about losing the trust of your customers or facing any down time.

Tech Cost Cutting

You can use technology to cut the costs of your business. There are a lot of tasks you won’t need to hire employees for because technology can handle it for you. For instance, you no longer need an accountant to deal with your business finances. You can get the latest software that manages your costs and savings effectively. You’ll have complete access and be in complete control of your spendings. We are sure you can see how attractive this possibility is for a business owner such as yourself.

You can also use digital services to save money in your business. For example, you might still be using a faxing machine to transfer documents to colleagues and clients. These are expensive and can be difficult to maintain. They are also obsolete. The latest software allows the easy transfer of files digitally straight to your email, no matter how big.

It seems clear then that tech isn’t just one of the best solutions to improving your business. It’s the only solution.

Digg it Stumble it Add to del.icio.us Comments Off on The Best Ways To Use Tech In Your Business