An Expert Guide To Getting Your Website On The Front Page Of Google

September 27th, 2020 | Posted in Marketing, Uncategorized

The front page of Google is the holy grail for most online entrepreneurs. It is the gateway to huge traffic. That means more customers, more conversions, more profit. As you would expect, getting on Google’s first page is no easy task. In fact, it’s incredibly difficult. Luckily, we’re here to help you out! We’ve had plenty of experience in the world of search engine optimisation (SEO). We know the tricks and techniques that work. In essence, Google are looking for four things. Relevancy, authority, performance, and user experience. Here are the basic principles to help get you started.

KeywordsKeywords are the backbone of your SEO strategy. In order to rank websites, Google send out sophisticated spiders, or crawlers. These spiders are looking for keywords that define your site and product. It’s searching for relevancy. If you’re a cake-maker, for example, Google’s spiders are looking for keywords like ‘cake’ and ‘baking’. Make sure they can quickly find and understand your product. Put these keywords in your headers, titles, and content.

Linking – Google are looking for authority, remember. They’re looking to see that others trust you and see worth in your content. Lots of links to your site suggest you have a good deal of authority. With that in mind, you need to create a network of backlinks to your website. But, it’s not just about quantity. You need quality, organic links. Naturally, if the New York Times or Huffington Post link to your site, Google will rank you higher. As a site owner, you should also be creating links yourself. Link to your own content within the website. Link to other relevant sites. Create a network.

Fast loading speed – Google will only send people to sites that perform well. Google want to provide the best service for their users, so they won’t send people to slow websites. That means you’ve got to work on your loading time. If your site takes longer than three seconds to load, you can forget about Google’s first page! Everything from your web host and server speed to your code can affect site speed. Speak to your web designer about speeding things up.

Great content – We asked a prominent SEO company about search optimisation in 2015. They said that the key driver behind your SEO strategy should be content. Google has placed a high value on long-form blogs and articles that provide real advice and information. Google loves 1000 word essays and real, tangible information. It loves videos and shareable content too. Remember, the better your content, the more links you’ll get. The more people will share it and the more people will visit your website. The more traffic you have, the better your search rank. Simple.

Social media – Lastly, don’t forget about social media. Google don’t take into account how many followers you have on Facebook or Twitter. But, these numbers are essential to building a wide audience and loyal community. They drive traffic to your site. It is the most important indirect factor for search ranking.

Follow this advice and you’ll be well on your way to dominating Google’s first page. SEO takes time, so don’t expect instant results. Focus on providing a great service for your users, and the rest will come.

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Business Not As Successful As You’d Hoped? Change Your Marketing Strategy

September 21st, 2020 | Posted in Marketing, Uncategorized

When businesses aren’t successful, they have a limited amount of time to turn things around. Continued failure means the business needs to wrap up and fold, or continue to go into debt until creditors end the operation. Hopefully, your business isn’t that far gone yet. If it’s looking like that might be the case, it’s time to change up your marketing strategy. Read on for a few ideas how you can make that happen.

 

Be Exciting

 

Boring, dry marketing will catch nobody’s eye. Even if your marketing is an informative and accurate depiction of what your business does, if it’s boring it won’t take you anywhere. You need to have an energetic campaign. It needs to be sharp and to the point. You have a very limited amount of time for your marketing to work on people. If they don’t get the full idea of the marketing by the time their patience wears out, they won’t pay attention at all.

 

Digital Marketing

 

By employing digital marketing like SEO services, you can market in a brand new way. Digital marketing is currently poised to be the next big thing in advertising. It can be anywhere on the internet and take almost any form. With digital marketing like SEO, you can directly increase your chances of customers coming to you directly. SEO changes how a search engine views your business website and the search terms you want to be found by. That’s why SEO stands for search engine optimisation.

 

Be Controversial

 

This could be risky. A controversial marketing campaign can go either way. It can net you a lot of press coverage and therefore eyes on your business. It can also draw a lot of negative attention, though, and this attention can be sustained and damaging. Some campaigns that were designed to be controversial fell flat on their faces. Others ended up being controversial by mistake. If you’ve run out of ideas, this could be a last ditch attempt at making your marketing effective.

 

Go Viral

 

Attempting to go viral is hard. It relies almost entirely on the general public to pick up what will become viral or not. Regardless of quality and production values, it seems anything has the potential to go viral. Due to the almost random nature of what goes viral and what doesn’t, you may have to try a few times to get it to catch on. Instead of a single attempt, base a whole marketing campaign around attempting to go viral. One might just manage it and bring exposure to the business. One hit is all you need.

 

Use Multimedia

 

Don’t expect to hit it big with just one type of marketing. A successful leafleting campaign is a drop in the ocean compared to a television advert in terms of exposure. Of course, you need to use the medium that suits your budget. Television adverts are out of the remit of most medium and small businesses. Instead, try local radio or online content sponsorships.

Marketing can be the biggest weapon you have in the fight back against business failure. Just make sure you use it correctly.

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SEO: The Best Resources To Learn About SEO

August 4th, 2020 | Posted in Loud Mouth, Uncategorized

We all know that any and every business needs to exploit SEO if they are going to succeed in their particular industry. It doesn’t matter what sort of business you have because without an online presence you are going to fall behind your competitors. Honestly, that is how effective and important SEO has become in the last decade. As a result, learning and understanding SEO has also become more important, which begs the question: where are the best places to learn about SEO? There are plenty of places to turn, but below are the best and most effective.

Seminars

Because SEO has become such big business, there are, inevitably, people willing to take advantage. Thankfully, these people are also professionals within the SEO industry and have a wealth of knowledge on the topic. Not only do they have the experience, but they also have the results to back it up. In a nutshell, they are the cream of the crop that have worked with biggest and best and succeeded. Nowadays, instead of getting their hands dirty, they offer invaluable advice to SEO novices and beginners.

The Library

Some of these professionals don’t just stop there. Oh no, they exploit the situation to their advantage. Although libraries and books might be a dying trade, there are plenty of dead trees that have all the information you require. Books do still sell, which is why authors write and publish them. Luckily for you books are a cheaper alternative than the seminars, which can cost hundreds and sometimes thousands.

Blogs

Do you prefer not to leave the house when you do your research? Who doesn’t?! The Internet is a great tool if you want to learn about anything, and SEO is no different. Again, there are plenty of search engine optimisation blogs and websites out there for you to discover at the click of a button. Just be careful which ones you choose because some are better than others, a lot better. Although the Internet is a mass of information, a lot of the information isn’t relevant or even true. Blogs and websites are not regulated, so anyone can write what they want and put it out into the blogosphere.

Google Webmaster Tools

Webmaster Tools might not tell you how to implement SEO strategies directly, but it does tell you when you are on the right track. If you cannot afford to go to a seminar, you might turn to a search engine optimisation blog or a website. Although you cannot tell which ones are legitimate at the beginning, you can after because Google Webmaster Tools monitors your success. If, all of a sudden, your website is getting more traffic, you know that your strategy works.

Trial And Error

SEO is not as complicated as you might think. As long as you understand a few basic rules, you can transform your business. Instead of forking out money and spending hours doing the research, you can always give it a go yourself.

Sometimes, the best resources are right in front of you and you don’t even realise!

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