Vital Marketing Ideas You Should Use Now

May 28th, 2022 | Posted in Marketing, Uncategorized

There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some time out to research all the different possibilities for your brand. The ones mentioned here should give you some inspiration. However, you need to consider the nature of your business before making your selection. Some concepts will work better for companies that provide services. Others are well-suited to business owners who sell products. Just use some common sense.

  • Printed promotional materials

Lots of people think that print is dead. That is certainly true in most instances, but not all. For example, advertising in a newspaper is never going to get the results you desire. However, personalised printed materials for your business will work well. With that in mind, you need to invest in some posters, flyers, and leaflets soon. The designers at Alpha Card told our team that lots of companies are currently moving back to print. So, don’t put all your eggs in one basket with online promotion.

  • Publicity stunts

You should never overlook the advantages of a good publicity stunt. Getting positive results usually means doing something strange and unusual. However, you can get a lot of attention by sponsoring charity events and helping good causes. The decision is down to you. Just make sure you build a long list of press contacts. That will make it easier for you to repeat the process in the future. Getting mentioned in the national or international press for free will mean you achieve wide exposure. That is exactly what your business needs.

  • Digital promotion

There are so many ways you can promote your brand in the digital world that you probably don’t know where to start. Even so, some of the techniques used by other company owners at the current time prove profitable. So, you need to do some research into the most affordable concepts. Google Adwords provides an excellent platform for promotion if you have a website. Those of you selling products aimed at young people will see a lot of success on social media.

  • Advertising boards

You still see a lot of advertising boards on the side of major roads and motorways these days. It doesn’t cost a lot of money to get your poster up and reach thousands of people. Don’t make the mistake of thinking those boards are only good for car-related companies. That is simply not true. Even if people don’t turn and look at your advertisement, their subconscious could still remember the image.

So, there you have it. Make sure you consider all those vital marketing ideas the next time you create a new strategy for your business. They have all worked well in the past for other brands, and so there is no reason you won’t get the same results. Just put enough cash aside to pay for the expense. With a bit of luck, you’ll get the money back pretty quickly.

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The 6 Basics Of Digital Marketing

March 11th, 2022 | Posted in Marketing, Uncategorized

The great thing about online or digital marketing is that everybody can do it. It marks out a level playing field where entrepreneurs can build an empire from their bedroom. A small website or mobile app can turn themselves into a billion dollar company. All thanks to digital marketing. You no longer need huge pots of money to fund TV, radio, and magazine advertising. You just need some basic knowledge, and some creative ideas. Here are the bare essentials.

A website – It’s now easier than ever to build your own website. And we still suggest that everysingle business have one. (Social media is not a replacement for a great website). It’s the first place that any prospective buyer or client turns to before making a decision. Use WordPress to build your own, or hire a professional web designer to create a bespoke version. Don’t rush this stage, it’s a crucial part of your brand identity.

SEO – ‘SEO’ stands for ‘search engine optimisation’. Essentially, it means getting your website as high as possible on Google’s search rankings. The biggest websites rely on Google for up to 50% of their traffic. So, if you want to reach a huge number of people, it’s essential. The techniques are numerous, but here are the fundamentals. Google are looking for relevancy (through keywords and great content). They’re also looking for authority (lots of traffic and links back to your website).

Email marketing – We have been using email since the 1980s. That’s a lifetime in internet years! Yet, it is still the most powerful way to connect with your community. In fact, most big businesses rely on it for their sales. As a small business, you should be collecting email addresses, and sending timely updates. Send newsletters, exclusive discounts, and personal recommendations.

Social media – Some companies have built their entire fortune through social media platforms. There is no better way to reach out and interact with your customers. Facebook and Twitter are the most obvious platforms. However, don’t forget about Pinterest and Instagram, which are currently showing huge rates of engagement and sales referrals. Managing an effective social media strategy can feel overwhelming. We often find it easier to outsource to a professional marketing company to handle the various accounts. Find out more about social media agencies, and see if your business would benefit.

Video – Some small businesses don’t understand the enormous potential of YouTube. It’s the second biggest search engine in the world, generating billions of views every day. You need a presence here. Start brainstorming unique ways to present your company in video form. YouTube videos are the most viral form of content. Make sure you have a plan.

Advertising – Last of all, you can give your marketing a real kick with online advertising. We suggest trying a few Facebook adverts. You can target them to a very specific audience using demographics and personal interests. From there, graduate to Google adverts. You’ll boost your traffic significantly, and learn more about your customers.

That’s all there is to it! Remember, this is simply an introduction to digital marketing. Keep digging, and keep learning!

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