Vital Marketing Ideas You Should Use Now

September 28th, 2020 | Posted in Marketing, Uncategorized

There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some time out to research all the different possibilities for your brand. The ones mentioned here should give you some inspiration. However, you need to consider the nature of your business before making your selection. Some concepts will work better for companies that provide services. Others are well-suited to business owners who sell products. Just use some common sense.

  • Printed promotional materials

Lots of people think that print is dead. That is certainly true in most instances, but not all. For example, advertising in a newspaper is never going to get the results you desire. However, personalised printed materials for your business will work well. With that in mind, you need to invest in some posters, flyers, and leaflets soon. The designers at Alpha Card told our team that lots of companies are currently moving back to print. So, don’t put all your eggs in one basket with online promotion.

  • Publicity stunts

You should never overlook the advantages of a good publicity stunt. Getting positive results usually means doing something strange and unusual. However, you can get a lot of attention by sponsoring charity events and helping good causes. The decision is down to you. Just make sure you build a long list of press contacts. That will make it easier for you to repeat the process in the future. Getting mentioned in the national or international press for free will mean you achieve wide exposure. That is exactly what your business needs.

  • Digital promotion

There are so many ways you can promote your brand in the digital world that you probably don’t know where to start. Even so, some of the techniques used by other company owners at the current time prove profitable. So, you need to do some research into the most affordable concepts. Google Adwords provides an excellent platform for promotion if you have a website. Those of you selling products aimed at young people will see a lot of success on social media.

  • Advertising boards

You still see a lot of advertising boards on the side of major roads and motorways these days. It doesn’t cost a lot of money to get your poster up and reach thousands of people. Don’t make the mistake of thinking those boards are only good for car-related companies. That is simply not true. Even if people don’t turn and look at your advertisement, their subconscious could still remember the image.

So, there you have it. Make sure you consider all those vital marketing ideas the next time you create a new strategy for your business. They have all worked well in the past for other brands, and so there is no reason you won’t get the same results. Just put enough cash aside to pay for the expense. With a bit of luck, you’ll get the money back pretty quickly.

Digg it Stumble it Add to del.icio.us Comments Off on Vital Marketing Ideas You Should Use Now

Do Your Employees Hate You? Read This To Find Out Why!

September 19th, 2020 | Posted in Loud Mouth, Uncategorized

When people get new jobs, they expect to carry out their work in a friendly setting. But, for some folks, the truth is their bosses can make their lives a misery. Some individuals just aren’t cut out to be managers! And, they’re often the reason for issues like high staff turnover.

Do you manage a team of people? If so, have you ever wondered what your staff think of you? Sure, your job isn’t to make friends with your employees. It’s to manage them, right? Still, there are right and wrong ways to go about doing that.

You might feel that you’re the best boss in the world, yet the truth might prove otherwise! In today’s blog post, I will share with you five reasons why your staff might hate you! If any of them apply, I’ll also give you some tips on how to improve things with your workers.

  1. You hinder what other people do each day

As a boss, one of your many tasks is to oversee what your staff do. Some managers decide to leave employees to it while others “hover” over their workers! Does the latter sound like what you do? If so, you are perhaps annoying and even insulting the intelligence of your staff!

There is a fine line between advising and dictating what they should do! As humans, we can only learn from our mistakes. Yes, you don’t want your employees to make any errors. But, we aren’t a perfect species.

You should identify areas where your employees may need extra training in their work. Once you’ve done that, you should arrange for a pro to give them the training they need. That way, you can concentrate on other areas of your job.

  1. You treat your staff like they are robots

Did someone once say to you “treat them mean, keep them keen”? If so, why on Earth do you follow that phrase in a literal sense? Your employees are people, just like you. They also have feelings, as do you!

 

If you go around treating them like a piece of dirt, you won’t earn their respect. In fact, they will usually spend their time cursing you behind your back! I don’t know about you, but I wouldn’t want to work in an environment like that.

Just because someone works for you doesn’t mean you can treat them like a slave. Nor should you humiliate them, especially in front of their co-workers. If you want a phrase or saying to follow, here’s a new one for you:

“Treat others how you would like to get treated.”

In other words, be nice to you and treat them with the respect that they deserve. No-one is saying you need to be best friends with all your workers, of course. But, you should be polite, civil and courteous with your staff. There is nothing demotivating in the workplace than having someone “bark” at you!

  1. You have a hidden agenda

A bad management practice is to use your staff as pawns in a mental game. For example, you might want to impress your superiors so that you can get a promotion. Or one of your workers might catch your eye, and you want to date them.

Whatever the reason, hidden agendas in the workplace are a no-no for managers! Your staff might not wish to complain of what you’re doing for fear of losing their jobs. And so, they’ll just end up hating you until they’ve had enough and quit.

If you want your staff to trust you, it’s crucial you remain transparent with them. Don’t give them a reason to think you’ve got a hidden agenda. It will seldom end in a good result for you!

  1. You are harsh to people that take time off sick

Let’s face it; we all have to take some time off work when we are feeling unwell. There is always the temptation to “rough it out” and keep working. But, there comes a point where we don’t have the energy to even stand up!

Sometimes, we might end up taking long-term sick leave because of a medical condition. If that happens with your workers, being harsh to them on their return is a bad idea.

If you’re trying to make them feel guilty for leaving you in the lurch, stop. All you will do is make them want to resign!

Instead, you need to offer a helping hand. Often, it makes sense to get an external firm to give extra support to your employees. Check out websites like www.healthassured.org to see what I mean. Don’t just expect people to carry on working without any issue!

For instance, some folks might need changes to their working environment. Especially if something in the workplace caused them to be ill in the first place!

  1. You never praise people for a job well done

Last, but not least, you should remember we all want to feel valued in what we do. Let’s say that you manage some telesales people. You will want your boss to thank you for exceeding sales targets this month. That’s because you wish to receive recognition for being a good manager.

In a similar way, those telesales staff want to feel that you noticed their good work. Believe it or not, praise is a good motivation tool. It doesn’t matter if you earn a small wage or a six-figure salary. What does matter is you recognise the efforts of your team.

Of course, you don’t need to praise them for everything they do. After all; your staff are getting paid to do a job! Sometimes, it’s nice to have a “pat on the back” when you go above and beyond the call of duty.

There are many ways you can praise your staff for doing well. For instance, you could offer them an incentive like a cash bonus. Or even a token gesture like a day off that doesn’t get taken from their holiday allowance.

You could even treat your team to a night out on the company. It’s a chance to show your workers that you’re also a human being too, just like them!

Digg it Stumble it Add to del.icio.us Comments Off on Do Your Employees Hate You? Read This To Find Out Why!

5 Ways to Interact Better with Customers

September 13th, 2020 | Posted in Marketing, Uncategorized

Having a real relationship with your customers is vitally important, so here are 5 great ways you can interact better with them.

  1. Make Interactions Easy

The first place to start is by looking at how interactions between your business and its customers take place. If they are messy and complicated, people are not going to have any interest in communicating with you, so make things easier.

When your customers have a problem, your team needs to be able to sort things out quickly, otherwise you might end up losing the customer forever. Let them file complaints in person, on the phone, via email or over social media. This variety of options makes the process easier for them.

  1. Train Your Staff in Basic Customer Service Skills

Every business needs to know how to deal with customers, but this is no good unless your employees know how to get the basics of customer services right too. If they don’t, you need to focus on training them so that they do.

You can send them away on a training course, or, if that’s too expensive, you can train them by yourself. It’s really not that complicated. There are certain questions and situations that arise when working in customer services departments, so make sure these areas are covered.

  1. Participate in Community Events

Talking to customers and people in the community isn’t something that should only be done when you’re trying to sell something to them. You should try to prove to people that you’re interested in being part of the wider community.

So, get out there and participate in all the different community events that bring people together and get people talking. It will improve your business too though. If people get to know your business and like you as a business owner, they’ll want to buy from you more.

  1. Keep People Up to Date

Customers need to be kept up to date with regards to changes that might be relevant to them. It’s a way of keeping them in the loop rather than shutting them out of things. It’s also a great way of reminding people that you’re still out there and open for business.

You can do this by sending out a weekly or monthly e-newsletter. To do this, you first need to build up a collection of email addresses. Ask people to submit their email address when they land on your homepage to collect as many as possible.

  1. Create a Blog

If you need to build up a community around your brand and attract new people to the business, you should start your own blog. You’ll be able to prove to people that you’re an authority in your sector.

All you need to do is make sure you’re creating blog posts that are filled with relevant facts that can engage the kind of people who are important to a business like yours. It might seem challenging at first, but you’ll get there.

Customer interaction is vital, so consider each of the above tips

Digg it Stumble it Add to del.icio.us Comments Off on 5 Ways to Interact Better with Customers

Expert Advice On Improving Your Customer Service

September 3rd, 2020 | Posted in Marketing, Uncategorized

A business relies on its customers for a lot of things. Firstly, they provide the money a business needs to stay afloat. Secondly, customers can decide on the reputation of the business. If customers are satisfied, your business will earn a good reputation.

This means you have to pay close attention to your customer service. By providing good customer service, you keep your customers happy. Here are some ways you can improve customer service:

Keep It Local

It’s a good idea for you to keep your customer service local. By this I mean, make sure your customer service team are based locally. This doesn’t have to mean they need to be in the same city/town as you. Just make sure they’re in the same country. Many people get frustrated when they ring up customer service and are put through to someone in a different country. Lots of businesses tend to outsource customer service to companies in Asia. There’s nothing wrong with outsourcing but outsource locally. People feel a lot more comfortable if they can understand the person on the other line. So, ensure that your customer service staff all have excellent English speaking skills.

Improve Telecommunications

There are a few things you can do to improve customer service that revolve around telecommunications. Firstly, you can change the way you speak to customers over the phone. Make sure you use a calm and friendly voice at all times. Speak to them with a voice that makes them feel like you’re listening and happy to help. If you’re all boring and mopey, then no one will want to talk to you.

Secondly, improve your telephone service. This can be done by improving the line connection you have. You can buy hosted telephone systems, as seen on the Hosted VoIP UK website. A hosted system is normally provided by a secure internet connection. Which is different to a normal telephone line. By using an internet connection, the quality is a lot better and crisper. This means you won’t have to worry about hearing a horrible static sound when on the phone. The connection will always be clean and clear. This will make things a lot better for both you and your customers and improve your customer service.

Be Diverse

Don’t just focus on the telephone side of customer service, be diverse. There are many other tools out there that can be used to deliver great customer service. For example, use your website to provide help to customers. You can have online customer service agents that will speak to customers on your site. It works a lot like an instant messaging service. There will be a text chat on your site that customers can click on and ask questions to a customer service advisor. It’s quick, easy, and can improve the overall service.

Also, think about using social media as a form of customer service. You can use sites like Twitter and Facebook to speak with your customers. It gives them an easy way to ask questions and speak about problems. If you’re more active on social media, your customers service can become a lot better.

 

 

Digg it Stumble it Add to del.icio.us Comments Off on Expert Advice On Improving Your Customer Service

Revealed: The Easy Way To Direct More Traffic To Your Website

September 1st, 2020 | Posted in Marketing, Uncategorized

The world of business has changed forever. A strong online presence has become one of the main priorities. Subsequently, the battle to gain followers and customers in the virtual arena is fierce.

A company’s website is one of the most powerful tools in marketing. Sadly, it won’t count for anything if you aren’t generating a steady flow of visitors. Creating a nice looking website is easy, it’s that fight for traffic that is hard.

Here are the easiest ways to bring more visitors to your website.

Channel The Power Of Your Customers

Your customers are the most important asset to your entire business. They are a powerful tool, especially online. If you treat them well then they will naturally start to market your business without even realising.

People are quick to shout out about good products or services, particularly on social media. Ensure that you always give a top class showing and word of mouth will soon spread. With this in mind, you could give out some freebies to popular Twitter accounts. In turn, they will praise your company and this message will be seen by all their followers. In terms of effective online marketing, it could be the best method around.

The key is to understand exactly who your audience are. Once you’ve done that, it will be much easier to target the demographic effectively. Get them behind you and the business is bound to thrive.

Go Viral

Millions of people use the internet on a daily basis. However, with so much content to filter through, they will only find yours if it’s worthwhile. The best way to achieve this is by creating something interactive and engaging.

By encouraging users to interact with your content, they are more likely to share it. When they do that, their friends get involved. If the content goes viral, your traffic will naturally shoot up.

Viral content often carries a sense of humour but not always. The most important part is to be creative and give users something they’ve never seen before. Capture their imagination and the awareness of your brand will grow beyond your wildest dreams.

Get Extra Help

Computers haven’t just changed the way we interact with customers. Technology has rapidly altered the way we deal with other businesses and employees. In today’s world, outsourcing tasks makes it easier to get work done quickly and professionally without the need for hiring full-time staff. It also saves on workspace and equipment too.

One area of your business that can benefit from outsourcing is your online advertising. By hiring a marketing agency to take care of your needs, rest assured that their years of experience will help determine the best solution in order to achieve your goals. Better still, they’ve done it all before and will know how to overcome any problems that may arise.

The experts can take care of pretty much any aspect imaginable, from SEO to content writing and social media. With all that extra time, you’ll be able to concentrate fully on doing the job that will make your business money.

Digg it Stumble it Add to del.icio.us Comments Off on Revealed: The Easy Way To Direct More Traffic To Your Website