How to Set Up Your First PPC Advertising Campaign

August 18th, 2020 | Posted in Loud Mouth, Uncategorized

Businesses have hundreds of options to advertise their products and services to the public. Of course, many of them are now online, even if some offline methods are still useful. One of the types of advertising that most business owners use to promote their website is pay per click. Using PPC adverts, you can set up a campaign that will only charge you for each click you get on an ad. Although pay per click is fairly straightforward, it can be a bit confusing for a beginner to set up their first campaign. If you’ve never done it before, try using the tips below to create your first PPC advertising campaign.

Planning

Before you go creating any adverts, you need to have a plan of action. First, have a think about what the purpose of your pay per click ads will be. Do you want to increase your traffic or get more people to subscribe to your blog? Perhaps you wish to increase your brand awareness or raise your sales. As well as having goals, you also need to set a budget. If you’re not careful about how much you spend, it could end up getting out of control. It’s best to start off with only a small budget while you experiment.

Choosing Keywords

Next you’re going to have to work out your keywords. You may already have a good idea of the keywords that your website targets. However, it’s always good to do some research and work out what people are searching for. Use the Google Adwords Keyword Planner to come up with ideas for words and phrases for your ads. Don’t forget that it’s not all about going for the ones with huge amounts of monthly searches. A lot of keywords with fewer searches will add up too.

Get Familiar with Adwords

Make sure you’re familiar with Google Adwords before you create your adverts. It isn’t too difficult to use, but you need to understand the different terms and functions. Even if you’re using the services of websitepromoter.co.uk, you still need to understand the campaign. You can have someone else handle it for you, but you need to be able to communicate with them about it.

Create Your Adverts

Once you understand the basics of Google Adwords, you can set up your first ads. You only have a short space to put in the words you want, so think about them carefully. You want your advert to entice people to click on it, but never by being dishonest. Make sure you’re being accurate and sending people to the best landing page.

Monitor Performance

Creating your ads isn’t the last step. You’ll also need to keep an eye on your campaign, watch how it’s doing and make adjustments. To help you watch how it’s doing more closely, you can link your Adwords account to Google Analytics too.

Your first pay per click campaign will be a learning curve, and you’ll be grateful you did it. Once you’ve learned the basics, you’ll be able to do bigger things.

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A Quick Guide To Doubling Your Web Traffic

August 2nd, 2020 | Posted in Loud Mouth, Uncategorized

If you run a website, it’s often heartbreaking when your traffic takes a turn for the worst. You spend hours maintaining your site and creating content. Yet, the traffic just doesn’t reflect your hard work. But, here’s the good news. You don’t have to work harder; you just have to work smarter! There are so many simple tricks that will help you double your web traffic in no time at all. We’ve been in the game for a long time, so we know what works (and what doesn’t work).

All it takes is some clever computer trickery, and a little patience. It’s important to remember that a million visitors don’t appear overnight. It takes time and effort to build that kind of traffic. Eventually, you’ll hit the ‘tipping point’, where everything will suddenly surge forward. The trick is to get there quickly. This post will teach you everything you need know about hitting that tipping point.

Get deep into your analytics

Your website analytics tell you everything you need to know about your existing traffic. Start taking twenty minutes at the end of each week to find out how your website is performing. Google Analytics doesn’t just show you how many people come to your website. It also shows you how they are using it. This is the data you need to extract. Find out what content is working on your site. What’s popular, and what keeps people on the site for long periods of time? Then, look for the negative signs. Look for where you have a high bounce rate and poor conversions. Rooting out the problems and making changes is the first step to higher traffic.

Boost your SEO

Most of the biggest websites get up to 50% of all traffic through search engines. They rank highly on Google which means tons of new traffic is referred to them by the search giant. As a new website, you’ll struggle to take advantage of this. But, that’s where SEO comes in. It’s a series of tricks and techniques that help boost your page ranking. By following the simple methods, you can put yourself on the first page of Google.

Focus on creating compelling content

Creating content is the best way to draw a lot of traffic to your site. Think about the YouTube videos that garner a million views. Or the articles that go viral on social media. This is how you get big numbers to visit your website. Focus your efforts on building highly shareable, delicious content. Capture people’s attention with grabbing headlines and juicy titles. Entertain people, inform them, and encourage them to share it on their social media sites.

Advertise

Of course, there is always a short cut! By using online advertising, you can instantly pull thousands of new visitors to your website. This is surprisingly affordable when done correctly. You can also target the very best customers and consumers. Just make sure you convince them to sign up or buy from you when they arrive.

These tricks and tips will help you double your traffic, but it won’t happen overnight. Take your time, and implement a long-term strategy.

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