Postmates, the startup that scares Uber, up $ 80 million

July 31st, 2020 | Posted in Entrepreneurship, Uncategorized

The US company specializes in internet delivery by individuals. Its value is now $ 400 million (€ 358 million).

It is not yet known also that Amazon or Uber, but could soon overshadow the two companies together. The US startup Postmates promises its users to deliver their “best in your city in minutes.” Using its mobile application or the website, you can order food, coffee, clothing or even flowers from partner stores and have them delivered in less than an hour. Four years after his birth, Postmates announced Thursday a levy of 80 million fund (approximately € 71 million), bringing its valuation to over 400 million. She also revealed to have made ​​more than 2.8 million deliveries since its inception.

Partnership with Apple

Postmates is one of those mobile applications based on the collaborative economy: its delivery drivers are individuals wishing to supplement their purposes. They are free to use the means of transport they wish, provided the controlled object is delivered in less than an hour. The start-up then takes a percentage of the costs of delivery which customers pay is usually between 5 and 20 dollars depending on the race. Objects or delivered meals differ among cities Postmates is currently present in over 70 US cities where it has established partnerships with local businesses or large retail chains. The start-up was particularly associated with fast food Chipotle and Starbucks. It now seeks to diversify beyond food: Postmates recently signed a partnership with Apple to deliver its products to its customers on the same day of their order.

In approaching the giant new technologies Postmates passed by another great name of Silicon Valley: Uber. According to the American press, the company specialized in transport passenger car with driver wants to diversify its activities in the delivery of objects or meals, but still groping. “UberEats, imitative launched in the fall to deliver the fast food Uber users in New York, Chicago, Los Angeles and Barcelona, ​​often so few users that drivers are forced to throw food to the end of their work day, “recounts eg Wall Street Journal.

Postmates not only shares the ambitions of Uber, but also its problems. Like other companies based on the collaborative economy, startups may soon upset his model. The labor board of the State of California recently recognized a former Uber conducting the employee status, not self-employed. If this decision were confirmed, it could impact numerous start-up that uses the services of individuals by forcing them to pay more and to fulfill additional fees, like retirement or health insurance.


You Can Keep Your Business Safe With These Great Security Techniques

July 29th, 2020 | Posted in Technology, Uncategorized

There is no better time than the present to start a new company. With the advance of technology and the Internet, you can start a business from home and make money. The twenty-first century is the century of opportunity. Unfortunately, it is also the century of increased threats, both physical and cyber threats. Keeping your business safe as never been more difficult, but it is not impossible. There are great security techniques available that will protect you internally and externally.

Antivirus Software

Browsing the Internet is dangerous. One wrong click and a hacker could access every part of your server and play havoc. That means they could steal credit card information and wipe out your bank accounts or change certain codes so your website crashes. In layman’s terms, you are at their mercy. At the mercy of common criminals is not a place you want to be, which is why you need antivirus software. It is free and basic, but it is effective. Any external threats should be stopped at the source, especially when you use it in conjunction with a firewall.

Strong Passwords

Hackers can enter your entire server through something as benign as a work email account. As long as the email account is on the same server, which it definitely will be, they can browse at their will. As a lot of offices are going paperless for financial reasons, email has become the main form of communication. Emailing is easier, cheaper and tidier, but it is dangerous. Make sure your employees and your company adopt a strong password policy to cover every possible crack and weak point. An eight-letter password with capital letters, numbers and symbols is always a good option.

Ask An Expert

Websites like tierpoint.com are a great place to start. Although software off the market is a good place to start, it is not a comprehensive strategy. To be honest, there are features that are left out which are essential if you want to stop a hacker with years of experience. Tierpoint and other experts have a wealth of knowledge and advanced equipment at their disposal. As a result, they can secure your business online at a moment’s notice. The expense is a lot more, but it is affordable. If you can afford the monthly or yearly subscription, is it well worth the cost. Some expenditures are essential and trying to find a loophole is a recipe for disaster.

Bluetooth Security Cameras

Still, the threat of a physical break in exists and for a lot of companies it is a distinct reality. Office space is not a thing of the past and thieves will gladly break into your premises to raid it for valuables. Not only can they steal sensitive data, but they can also have a mental effect. After a break in, you will no longer feel safe at work again. They might only be a couple of cameras, but they will ward off any potential burglars. Also, a large gate or fence is effective, even though it is a little cruder.

Safety can take a few different forms, so make sure you cover every base. One slip could be disastrous.


Corporate Essentials for all Small Business Owners

July 27th, 2020 | Posted in Loud Mouth, Uncategorized

Many people try to launch small businesses every year. But a lot of them overlook how important it is to get the basics right. You need a basic grasp of what it entails running a company. Once you’re au fait with this, it’s a question of putting these into practice. Check out these business essentials, and make sure you’re implementing them.

Money

If you’re serious about wanting to launch your own company you’re going to need capital. It’s no secret that entrepreneurs have to spend a lot of money. There are plenty of startup costs that you’re going to face. So you must make sure you have the money necessary to bankroll your business. And this is something a lot of people get wrong, and that’s why their businesses fail. So you’re going to need to save up and have some cash behind you before you launch. Failing this, you could always apply for a business loan.

Security Tips

As an entrepreneur, your business is your livelihood, so you need to look after it. The problem is, everything’s digital so your company is more susceptible to security risks. There are issues with viruses, hackers and data thieves. You’re going to have a lot of sensitive information running through the business. So you have to make sure you protect this information. This means password protecting all the computers in the company. You also should run antivirus software, and get an excellent IT support team on board.

Marketing Strategy

It’s imperative that you have an excellent marketing strategy for your company. The key to success in business is how well you promote and advertise your brand. These days marketing is much easier than it was thanks to the internet. You have a wealth of avenues you can use to drive the enterprise and generate interest. First off, you need to make sure your website is dynamite! This is going to be the first contact anyone will have with your company. So you need to inform, promote and attract all at once using excellent SEO. It’s also going to be vital to get on social media sites and make sure you have a strong presence there too.

Outsourcing

If you’re new to the business world, you might not be too familiar with outsourcing. This is the practice of sending work outside the company. The idea is that you hire freelancers to complete the projects for you. As a result, you save money, and you make sure the work gets completed faster. There are so many areas of the business that you can outsource. So you need to use it as much as you can. All your rivals will be outsourcing. So if you want an efficient and streamlined brand that keeps up with the times, you need to as well.

When you run a business, you’re in for a lot of hard work and sleepless nights. If you want to realise your vision, it’s going to be hard. But it’s not impossible as long as you put these essentials into action. You need to understand everything that’s involved in the running of a company. Then you can use it to your advantage.

 

 


The Essential Guide To Gaining More Customers

July 25th, 2020 | Posted in Marketing, Uncategorized

Every business owner knows that having a loyal following of customers is the key to long-term profits. Without anyone to sell to, it doesn’t matter how attractive your products and services are. Finding ways to win your fair share of the market is the most important challenge that any company faces.

However, the modern world makes it easier than ever to spread the word. Better still, you can do it in a far more cost-effective way than previous generations had to endure. Essentially, if you’ve got the right plan of action, you won’t go far wrong.

Here are some tips to have you marketing like a pro. Sit back and enjoy the increased profits.

 

Improve Online Visibility

In today’s society, the majority of us have access to the internet. More importantly, most of have used it to purchase goods at least once in the past. From a business perspective, the online market provides a chance to increase our customer base tenfold.

Unfortunately, you’ll never gain a foothold in the online market if people are unaware that the company exists. Knowing how to utilise SEO in an effective manner will increase your visibility on search engines. In turn, this will bring fantastic result for the business.

As well as leading to direct sales in the online arena, it will help gain customers in the physical world too. Most people have access to smartphones and will happily use Google or other platforms to source the company they’re looking for. Ranking highly will do you a lot of favours.

Online competition is vast, but the audience is far too big to ignore.

Make The Most Of Networking Events

While the virtual arena is important for recruiting customers, it’s important to pay attention to the real world too. Most small to medium businesses will deal primarily with the localised audience, so targeting them is a must.

Make no mistake, online efforts will help. But promotional events in the area can help generate a buzz about the company. Furthermore, face-to-face interaction is still the best form of communication. Take this opportunity to build stronger relationships with potential clients.

 

Promotional events are a great way to create a lasting first impression. You can enhance those feelings further, however, by giving them a bag that includes marketing materials.

 

Custom On It produce a number of suitable marketing products. Try to make them useful items like sweatbands or mugs. Every time the person uses this item, they’ll be reminded of your brand. Those good vibes could well lead to a sale.

Treat Customers Well

It’s quite understandable that you want to win over new audiences. After all, that is the key to continued growth. However, it’s equally vital that you take care of your current customers.

Showing your appreciation to customers can be achieved in various ways. You could even offer exclusive promotions that could encourage greater sales. Whatever you do, it’s important to treat them as people first. If they can relate to you and the brand, they’ll be far more likely to make continued purchases.

Meanwhile, you can also use social media sites like Twitter to answer queries and show great customer care. You’ll be surprised at how quickly the news of your great service will spread.


Top Tips For Attending Your First Trade Show

July 23rd, 2020 | Posted in Loud Mouth, Uncategorized

If you are looking at marketing your business to new investors, attending a trade show should be your first thought. Or, if your business is fresh on the market you need to get it noticed by the right people as soon as possible. A trade show is your way of doing this, and it doesn’t necessarily have to cost you a lot of money. While we give you the tips on all you need to know about your first trade show, we’re also going to show you how to save some cash. Are you ready to the enter the business world as your own boss?

Tip 1: Book In Advance

If you’re attending a tradeshow, you need to book your spot, approximately one year in advance. The first point to think about here is that this will decrease the cost substantially. The second is that if you do this you are probably going to be booking a trade show before your company is open for business. But, that’s okay, especially if you have a fresh idea that you are preparing to introduce to the industry. Remember, it doesn’t matter if you are only just getting started. With the right idea, you can get the attention of the investors who can get your company to hit the ground running.

Tip 2: Lay Out A Clear Plan

You need to demonstrate to investors that your business is either already a successful venture or that with their help it can be. To do this, it’s important you have a clear plan to show the direction of your company and how their funding could help improve it. You also need to convince them of how investing in their company could be beneficial to them, not just to you. Talk to your colleagues and formulate a plan of attack. Don’t forget there are going to be a lot of start-up companies vying for the same investors as you.

 

Tip 3: Create A Stylish Booth

How much money and investment you put into your stall will depend on the funding you have available. But, if you don’t have a lot of spare funds, you can still have an eye-catching display. Though, it is important that your booth design looks professional. Make sure you pick your exhibit design carefully and choose a style that suits your company.

Tip 4: Personalised Merch

It’s quite easy to order personalised merchandise through an e commerce company online. If you have a logo, you can put it on pens, stress balls or even sweat bands. You can give these out to potential investors for free. It will make a big impression, showing you are already thinking in terms of success. It’s also a great little advertising technique and gives the investors something to hold on to as they consider the value of your pitch..

Tip 5: Take Action

Lastly, soon after the trade show you might get a call from an investor, willing to take the chance on your company. Don’t hesitate and accept the offer as soon as you can. Otherwise, they might move on to a more willing business. Good luck will all your future endeavours.