How To Market Your Telecom Company Like A True Expert

September 9th, 2020 | Posted in Marketing, Uncategorized

Marketing in the telecoms world can be very expensive. That is because there is lots of competition around, and you have such a broad target audience. Even so, there are lots of simple ways you can get ahead if you have the right level of funding. Presuming you don’t have more than $100,000 set aside for the endeavor, it would make sense to look for some further investment. You should have known how much this task was going to cost before you launched your company. However, all is not lost. You should find plenty of people willing to give you some cash for a slice of the pie.

Think outside of the box

If you use the same techniques and methods employed by other telecoms companies, the results you achieve are going to be poor. It is essential that you learn to think outside the box and understand that anything is possible. Sometimes the strangest advertising campaigns get the most attention. Just think about how well Tango did in the 1990s with their TV adverts in which people were painted orange. That didn’t even make sense, and yet their sales more than tripled during that time.

Get ready to invest in TV time

There is no getting away from the fact that successful telecoms companies have to pay for TV advertising. That is one of the only ways you can reach millions of people at precisely the same time. However, there are some steps you will need to take before showing you ad on the television. First of all, you’ll have to ask your web designers to ensure your business site isn’t going to break down. That sometimes happens when there is a massive influx of visits, and it could hinder your efforts. Secondly, you will need to get in touch with an experienced filmmaker. Don’t make the mistake of trying to create a TV ad yourself because it will look terrible. You need someone who knows what they are doing.

Issa Asad and many other industry giants now publish blog posts to help business owners in the telecoms industry. Those people have already made their fortune, and so they are trying to give something back. Don’t be too proud to take suggestions and ideas from anything you might read online. There is nothing wrong with using the techniques and concepts that have been highlighted by the experts. Indeed, they’ve only mentioned them because they are known to work.

Having learned a little more about marketing your telecoms company like a real expert, we hope it will go from strength to strength. Only you can make decisions on the finer details of your campaign. The advice we’ve just dispensed is simply here to point you in the right direction. Now it is time to start making your plans. Don’t rush into anything because that is how you make mistakes. It is vital that you don’t overlook anything important during the early stages. One error in judgement now could cost your business dearly.


Simple Ways To Promote Your Online Business On A Tight Budget

September 7th, 2020 | Posted in Marketing, Uncategorized

We all know how much cash the average business owner spends on promotion each year. It can be difficult to keep up with the competition if you don’t invest the same amount. However, we’ve identified some simple ways in which you can promote your company online. You don’t need a huge budget to make good use of these ideas. Indeed, anyone with a website can get involved today. It’s all about getting your name out there. You will also encourage people to become familiar with your brand. That should help to boost sales. It should also put your business in a better financial position.

Social media business accounts

Millions of people use social media websites on a daily basis. You can reach lots of users from many different countries with a business account. It should take no longer than five minutes to set everything up. After that has been done, you just need to worry about posting. Ideally, you should publish two updates every day. Less than that, and you might not see good results. More than that, and you might annoy your audience. Try to post information and links that require a response. Asking questions and using emotive language is always a wise move. You just need to grab attention. Your goal is to get people to stop when scrolling through their news feeds.

Blogging

Starting a blog is a fantastic way to interact with your customers. It will also help you to cement yourself as an authority within the industry. You should publish posts that are related to your business without using blatant advertising. Don’t simply publish information about your latest products and services. To help you come up with the best concepts, you should set up some Google News alerts. Just choose the most appropriate keywords. You will then get emails whenever something interesting happens. You can then use that industry-related news to create future blog posts.

Search engine optimisation

SEO companies are offering some great deals on their services at the moment. That is because there is so much competition in the marketplace. We spoke to the people behind CandidSky SEO Agency last week. They told us that business was booming. As more business owners choose to invest in that service, prices should continue to fall. SEO is good for your business. That is because it helps to ensure your site displays in the right positions. Whenever someone searches for a firm like yours online, you want to be at the top of the list.

There are many other ways you can promote your online business on a tight budget. The ones we’ve listed today are simply the most popular. They have all been used with great success in the past. So, you can guarantee they will provide excellent results for your company. The only other thing we’d like to mention relates to publicity stunts. Getting in the newspapers will mean lots of articles are published online. Many of them will contain links to your website. That is beneficial because Google uses backlinks as a means of working out how popular a domain has become.


Signs You’ve Found the Right PR Agency

September 5th, 2020 | Posted in Marketing, Uncategorized

Finding the right PR agency to help you reach your targets as a business is so important. A strong online presence is essential, and doing the right things online can make all the difference to your success. So, how can you be sure that you’ve found the right PR agency? Here are some pointers:

They Aren’t Vague With You

So many PR agencies can be vague with clients and potential clients. Why? What sort of secret magic formula are they trying to hide? There isn’t a secret magic formula, so if they are being vague with you, you should probably get rid of them. You want a PR agency to be open and honest about how they plan on achieving your results. If you feel you’re having things hidden from you, this isn’t a good sign.

They are Honest About What You Can do

Some PR agencies will try to get you on board by lying to you about what you can do in terms of success. If what they’re telling you sounds too good to be true, then it probably is. Their results with other companies should speak for themselves. They should be honest about where they think they can help you, and what will be difficult to achieve. Then you know you can trust them.

You Get Along With Them

You don’t need to be best friends with them, but you should have a pretty good feeling about them. If you get on with them to an extent, and you like the vibe they give off, this is a very good sign. Sometimes you get a bad feeling about working with a company, and I’d usually tell you to go with your gut.

They Suit Your Budget

You probably have a budget that you’re willing to spend on this kind of thing. Being cheap here is not the way to go; it’s an investment that all businesses need, so you shouldn’t try to save or cut corners. Be generous with your budget, but sensible. You’re not looking for the cheapest company to help you, but you should be searching for value for money. If you have value for money, you know you’re getting the most for the amount you’re spending.

They’re Happy to Answer Your Questions

If you get a feeling is getting annoyed with you asking so many questions, then they aren’t for you. You’re spending money here, so it’s important you’re happy with the answers you’re getting. If they seem happy to tell you what you need to know, this is a good sign.

They don’t Try to Upsell

Most businesses offer multiple products and services. However, many of them will offer them to you when you don’t need them, just to try to make a quick buck. A company should only try to upsell to you if it’s obvious you need it. If they are constantly encouraging you to spend more money with them and you’re not sure why, don’t do it.

Have you found the right agency? Leave your thoughts below!


Expert Advice On Improving Your Customer Service

September 3rd, 2020 | Posted in Marketing, Uncategorized

A business relies on its customers for a lot of things. Firstly, they provide the money a business needs to stay afloat. Secondly, customers can decide on the reputation of the business. If customers are satisfied, your business will earn a good reputation.

This means you have to pay close attention to your customer service. By providing good customer service, you keep your customers happy. Here are some ways you can improve customer service:

Keep It Local

It’s a good idea for you to keep your customer service local. By this I mean, make sure your customer service team are based locally. This doesn’t have to mean they need to be in the same city/town as you. Just make sure they’re in the same country. Many people get frustrated when they ring up customer service and are put through to someone in a different country. Lots of businesses tend to outsource customer service to companies in Asia. There’s nothing wrong with outsourcing but outsource locally. People feel a lot more comfortable if they can understand the person on the other line. So, ensure that your customer service staff all have excellent English speaking skills.

Improve Telecommunications

There are a few things you can do to improve customer service that revolve around telecommunications. Firstly, you can change the way you speak to customers over the phone. Make sure you use a calm and friendly voice at all times. Speak to them with a voice that makes them feel like you’re listening and happy to help. If you’re all boring and mopey, then no one will want to talk to you.

Secondly, improve your telephone service. This can be done by improving the line connection you have. You can buy hosted telephone systems, as seen on the Hosted VoIP UK website. A hosted system is normally provided by a secure internet connection. Which is different to a normal telephone line. By using an internet connection, the quality is a lot better and crisper. This means you won’t have to worry about hearing a horrible static sound when on the phone. The connection will always be clean and clear. This will make things a lot better for both you and your customers and improve your customer service.

Be Diverse

Don’t just focus on the telephone side of customer service, be diverse. There are many other tools out there that can be used to deliver great customer service. For example, use your website to provide help to customers. You can have online customer service agents that will speak to customers on your site. It works a lot like an instant messaging service. There will be a text chat on your site that customers can click on and ask questions to a customer service advisor. It’s quick, easy, and can improve the overall service.

Also, think about using social media as a form of customer service. You can use sites like Twitter and Facebook to speak with your customers. It gives them an easy way to ask questions and speak about problems. If you’re more active on social media, your customers service can become a lot better.

 

 


Revealed: The Easy Way To Direct More Traffic To Your Website

September 1st, 2020 | Posted in Marketing, Uncategorized

The world of business has changed forever. A strong online presence has become one of the main priorities. Subsequently, the battle to gain followers and customers in the virtual arena is fierce.

A company’s website is one of the most powerful tools in marketing. Sadly, it won’t count for anything if you aren’t generating a steady flow of visitors. Creating a nice looking website is easy, it’s that fight for traffic that is hard.

Here are the easiest ways to bring more visitors to your website.

Channel The Power Of Your Customers

Your customers are the most important asset to your entire business. They are a powerful tool, especially online. If you treat them well then they will naturally start to market your business without even realising.

People are quick to shout out about good products or services, particularly on social media. Ensure that you always give a top class showing and word of mouth will soon spread. With this in mind, you could give out some freebies to popular Twitter accounts. In turn, they will praise your company and this message will be seen by all their followers. In terms of effective online marketing, it could be the best method around.

The key is to understand exactly who your audience are. Once you’ve done that, it will be much easier to target the demographic effectively. Get them behind you and the business is bound to thrive.

Go Viral

Millions of people use the internet on a daily basis. However, with so much content to filter through, they will only find yours if it’s worthwhile. The best way to achieve this is by creating something interactive and engaging.

By encouraging users to interact with your content, they are more likely to share it. When they do that, their friends get involved. If the content goes viral, your traffic will naturally shoot up.

Viral content often carries a sense of humour but not always. The most important part is to be creative and give users something they’ve never seen before. Capture their imagination and the awareness of your brand will grow beyond your wildest dreams.

Get Extra Help

Computers haven’t just changed the way we interact with customers. Technology has rapidly altered the way we deal with other businesses and employees. In today’s world, outsourcing tasks makes it easier to get work done quickly and professionally without the need for hiring full-time staff. It also saves on workspace and equipment too.

One area of your business that can benefit from outsourcing is your online advertising. By hiring a marketing agency to take care of your needs, rest assured that their years of experience will help determine the best solution in order to achieve your goals. Better still, they’ve done it all before and will know how to overcome any problems that may arise.

The experts can take care of pretty much any aspect imaginable, from SEO to content writing and social media. With all that extra time, you’ll be able to concentrate fully on doing the job that will make your business money.