The Beginner’s Guide To A Powerful Web Presence

August 9th, 2021 | Posted in Marketing, Uncategorized

Every modern business needs a powerful online presence. The internet is where all your customers are! So, it’s your job to set up an effective web to find and capture them. If you’re not sure where to start, don’t worry, we’re here to help. Building an effective web presence takes time, but it’s worth it when the customers start pouring in. This guide is all about putting your ideas into practice. You’ll turn your business into a giant online presence in no time. Let’s take a look, shall we?

Website – Before you do anything else, you need a strong central hub. That’s your website. Your website should provide all the information about your business and your products. It’s the central place that customers should be directed to. We’ll soon talk about social media, mobile apps, and email. But remember, they must all link back to this one main place. It’s now easier than ever to set up your own site using design templates to help you along.

Social media – Once you’ve got a website in place, it’s time to start luring people to it! The more people that reach your website, the more sales you make. The better your reputation, and the stronger your brand. As a startup company, the best way to do this is through social media. Facebook, Twitter, and Instagram are all very powerful when it comes to driving sales and traffic to your site. It’s the first weapon in your digital marketing arsenal. Not only that, but they’re an effective way to build a community and connect with them daily.

SEO – ‘SEO’ stands for search engine optimisation. It’s an essential part of your online presence because it directly affects your ranking on Google. When people search for your product or service, you need to show up in those results. That means optimising your site to improve your search engine visibility. We asked SEO consultant, Oliver Wood, for some tips here. He told us that SEO techniques change year-on-year as Google regularly update their algorithm. However, the basics include using keywords to show your relevance, and generating links to prove authority.

Mobile app – When we talk about an online presence, most people instinctively think of desktop or laptop access. However, we now live in a world where 50% of all internet access takes place on a mobile device. That means your online presence is halved if you don’t consider your mobile strategy. A fully-formed mobile app is still the best way to connect with people on a handheld device. You can even make one yourself if you’re up for the challenge!

Email – A strong email presence is perhaps your most important marketing tool. Why? Because it’s the single biggest driver of sales to most websites. Many consider email marketing to be old news, but smart website owners understand its value. Start collecting email addresses of your customers and website visitors. Then, send timely emails about discounts and updates.

These are your five basic elements of a strong web presence. From here, you can start to build an empire! Good luck!

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Absolutely Crucial Elements Your Website Has To Exploit

August 3rd, 2021 | Posted in Marketing, Uncategorized

Once upon a time, having a website was enough to set your business out from the crowd. People used to think, ‘wow, a website. That is amazing’! See, back in the day, before technology became so commonplace, we were easily impressed.

Today that is not the case because a website is the least that a consumer expects from your business. Today, having a website isn’t enough; your website has to be perfect. Obviously, that is not an easy thing to achieve, and many don’t because they don’t know what to include and what to omit.

For your information, here are five elements that your website absolutely cannot forget to implement. Seriously, with regards to websites they are the judge, jury and executioner.

A Succinct And Concise Homepage

A website is a business’ chance to make a good first impression. In fact, a lot of consumers might not even know who you are until they have checked out your internet presence. To avoid angering and confusing them, you need a simple introduction, and your homepage is exactly that. It tells people who you are, what you do and why you are the best option around.

Name Or Logo

To identify with your company, they need a way of identifying who you are. When you think of the biggest companies on the planet, a logo instantly springs to mind, like the McDonald’s M. That is the dream, but for a lot of companies it is not the reality. Alternatively, your name will suffice. A good tip is to keep the name of your domain and your company the same. That way, no one gets confused, and it is easy to spot.

Easy Navigation

If people cannot surf your site, they will leave to another competitor. There are far too many companies on your side of the market that will give them what they want if you cannot. As a result, they will start a quick Google search and forget you in less than a second. All you need to do is make sure the layout allows easy access, and it is pretty. Looks are striking and impress the user, and easy access allows the user to find the information they need quickly and efficiently. The last thing you want to do is annoy them and make them angry, which is why most businesses go with a pro.

Search Engine Optimisation

The key to a successful website is creating traffic. Traffic is the amount of people who visit your site on a daily basis. The more traffic, the more chance you have of converting views into sales. Sounds easy, right? And it is, to a degree. Content is key because original content will create a buzz and keep people coming back for more. Plus, maximise your keywords throughout your site. Consider what you offer and what people will type in to find your services. Effective keywords will get you further up the Google ranking system.

E-commerce

However, viewers cannot buy if there is no portal that allows them the luxury. E-commerce allows you turn your views into sales, which is why you need a quality partner. Magento development is one of the best e-commerce services around, and it will be vital to your company in the future.

Without these elements, your website is doomed to fail.

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