4 Skills You Need To Run Your Own Business Online

September 14th, 2021 | Posted in Loud Mouth, Uncategorized

For many of us, running our own business online will be a dream that is always just out of reach. But others are willing to take the steps to make it happen. If you are starting your own digital company, you need to realise that it will not be easy. You would certainly benefit from having some skills before you begin. These skills will help you on the road to making your online business a success.

Web Development

It is important that you understand what makes a business website click and how to run it effectively. But we are not just talking about the skin deep features like SEO and Social tidbits. You should also know about what is keeping a website running deep underneath the service. This usually involves some form of Java technology or Oracle. You should learn about this type of web tech because otherwise you will be relying on others do it for you. As a small, new business you want to keep your costs as low as possible, and one way of doing this is ensuring you can handle a lot of the jobs yourself. You can get Java training at Simplilearn before you start your new business. That way if it does have any problems you will be able to fix it yourself and improve on it.

Social Media

Back on the surface the main issue is ensuring that your new business is marketable. A lot of companies pay a lot of money to get this done, but you can do it for free if you know how. All you need to do is set your company up on the major social networks such as Twitter and Facebook. By doing this, you will have a place where your customers can interact with you and a way new consumers can find you. You should try to link these to your company website in subtle ways such as posting links to your company site, related to news tweets. By tweeting news related to your industry you can become a source of knowledge and direct new followers towards your business.

Web Design

You need to know how to make your site an attractive resource for consumers. You can do this by learning about web design and understanding what customers want to see. For instance, they want the site to look professional and be a place that they can trust, particularly if you are asking them to pay money. They will also want it to be easy to use and to navigate through. You can do this by putting links through articles and directing users where you want them to go. For instance, if you have an article your site talking about a product, you may then want to direct the user to your online shop.

SEO

Finally, if you are starting a business online, it is crucial you know how to use SEO effectively. SEO is the way you can make sure customers find you online. It can be done completely for free using organic methods like link building and keyword use. Learn about these methods before you start your new company so you can gain interest straight away.

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Marketing Tips That Will Get Your Business To The Top

August 13th, 2021 | Posted in Marketing, Uncategorized

Is marketing your company online free? No, it’s not and don’t let anyone tell you otherwise. To market your business online successfully, it will cost a small amount of money. However, the services you receive will be of good value. We guarantee that if you use the right online marketing techniques, interest in your business will skyrocket. You will be able to claim a bigger piece of the market, and you might even get to steal a few customers from your competition. So, the question you should now be asking is what type of internet marketing do I need to use to make this happen? We thought you might ask, that’s why we’re recommending these techniques and services.

PPC

Let’s start with the easiest one to understand and that’s PPC or pay by click marketing. When a customer uses the internet, they search for keywords in a search engine like Google or Yahoo. They don’t look for specific companies or businesses unless they have already made up their mind on which one they are going to use. So, if they were searching for used cars, they wouldn’t type in www.carsforsale.com, they would type in “used cars for sale.” Then they’ll select a link from the search results. They will usually only look at a couple, and that’s why you want your website on the first page. Ideally, you want it at the top of the first page and there is one sure fire way to achieve this. You pay a company to add your site as one of the top sponsored links. Adwords is the most popular form of PPC so you should consider in investing. You will be amazed by what it could do for your company.

Video Advertising

Remember, you want your business to be seen as dynamic and interesting. At the minute, the most popular form of social advertising is by sharing pictures and images. So, you pin a picture from your site on Pinterest; people share it and your search ranking increases. Thus, you get more interest in your business with very little effort on your part. But, we think shortly video shares are going to overtake image sharing as the most popular form, and it’s already started to happen. You might be using Snapchat in your personal time, but we wonder whether you have started using it to market your business. Others like IGN have. They have live stories active on snapchat every day, giving updates on their site, and you should do the same.

CRO

PPC will get customers to view your site. Video Ads will get them interested in searching for it as well as keeping your business fresh in their minds. But, what about what happens after they find your business site online. You want to make sure that they commit to a purchase of the product or service that you are selling. To do this, you should invest in CRO. Companies that offer CRO collect data and know exactly what turns a viewer into a customer. If you contact them, they will assist you on how to use CRO to tweak on your site.

Use these resources and you can be assured that your business’s name will be the one on everyone’s lips.

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The 6 Basics Of Digital Marketing

August 11th, 2021 | Posted in Marketing, Uncategorized

The great thing about online or digital marketing is that everybody can do it. It marks out a level playing field where entrepreneurs can build an empire from their bedroom. A small website or mobile app can turn themselves into a billion dollar company. All thanks to digital marketing. You no longer need huge pots of money to fund TV, radio, and magazine advertising. You just need some basic knowledge, and some creative ideas. Here are the bare essentials.

A website – It’s now easier than ever to build your own website. And we still suggest that everysingle business have one. (Social media is not a replacement for a great website). It’s the first place that any prospective buyer or client turns to before making a decision. Use WordPress to build your own, or hire a professional web designer to create a bespoke version. Don’t rush this stage, it’s a crucial part of your brand identity.

SEO – ‘SEO’ stands for ‘search engine optimisation’. Essentially, it means getting your website as high as possible on Google’s search rankings. The biggest websites rely on Google for up to 50% of their traffic. So, if you want to reach a huge number of people, it’s essential. The techniques are numerous, but here are the fundamentals. Google are looking for relevancy (through keywords and great content). They’re also looking for authority (lots of traffic and links back to your website).

Email marketing – We have been using email since the 1980s. That’s a lifetime in internet years! Yet, it is still the most powerful way to connect with your community. In fact, most big businesses rely on it for their sales. As a small business, you should be collecting email addresses, and sending timely updates. Send newsletters, exclusive discounts, and personal recommendations.

Social media – Some companies have built their entire fortune through social media platforms. There is no better way to reach out and interact with your customers. Facebook and Twitter are the most obvious platforms. However, don’t forget about Pinterest and Instagram, which are currently showing huge rates of engagement and sales referrals. Managing an effective social media strategy can feel overwhelming. We often find it easier to outsource to a professional marketing company to handle the various accounts. Find out more about social media agencies, and see if your business would benefit.

Video – Some small businesses don’t understand the enormous potential of YouTube. It’s the second biggest search engine in the world, generating billions of views every day. You need a presence here. Start brainstorming unique ways to present your company in video form. YouTube videos are the most viral form of content. Make sure you have a plan.

Advertising – Last of all, you can give your marketing a real kick with online advertising. We suggest trying a few Facebook adverts. You can target them to a very specific audience using demographics and personal interests. From there, graduate to Google adverts. You’ll boost your traffic significantly, and learn more about your customers.

That’s all there is to it! Remember, this is simply an introduction to digital marketing. Keep digging, and keep learning!

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The Beginner’s Guide To A Powerful Web Presence

August 9th, 2021 | Posted in Marketing, Uncategorized

Every modern business needs a powerful online presence. The internet is where all your customers are! So, it’s your job to set up an effective web to find and capture them. If you’re not sure where to start, don’t worry, we’re here to help. Building an effective web presence takes time, but it’s worth it when the customers start pouring in. This guide is all about putting your ideas into practice. You’ll turn your business into a giant online presence in no time. Let’s take a look, shall we?

Website – Before you do anything else, you need a strong central hub. That’s your website. Your website should provide all the information about your business and your products. It’s the central place that customers should be directed to. We’ll soon talk about social media, mobile apps, and email. But remember, they must all link back to this one main place. It’s now easier than ever to set up your own site using design templates to help you along.

Social media – Once you’ve got a website in place, it’s time to start luring people to it! The more people that reach your website, the more sales you make. The better your reputation, and the stronger your brand. As a startup company, the best way to do this is through social media. Facebook, Twitter, and Instagram are all very powerful when it comes to driving sales and traffic to your site. It’s the first weapon in your digital marketing arsenal. Not only that, but they’re an effective way to build a community and connect with them daily.

SEO – ‘SEO’ stands for search engine optimisation. It’s an essential part of your online presence because it directly affects your ranking on Google. When people search for your product or service, you need to show up in those results. That means optimising your site to improve your search engine visibility. We asked SEO consultant, Oliver Wood, for some tips here. He told us that SEO techniques change year-on-year as Google regularly update their algorithm. However, the basics include using keywords to show your relevance, and generating links to prove authority.

Mobile app – When we talk about an online presence, most people instinctively think of desktop or laptop access. However, we now live in a world where 50% of all internet access takes place on a mobile device. That means your online presence is halved if you don’t consider your mobile strategy. A fully-formed mobile app is still the best way to connect with people on a handheld device. You can even make one yourself if you’re up for the challenge!

Email – A strong email presence is perhaps your most important marketing tool. Why? Because it’s the single biggest driver of sales to most websites. Many consider email marketing to be old news, but smart website owners understand its value. Start collecting email addresses of your customers and website visitors. Then, send timely emails about discounts and updates.

These are your five basic elements of a strong web presence. From here, you can start to build an empire! Good luck!

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Six Low Cost Ways To Market Your Business

August 7th, 2021 | Posted in Marketing, Uncategorized

Do you want to market your business to as many people as possible? Of course you do. Every business owner’s dream is to hold a better footing on the market, but achieving the goal is hard work. Not only is it difficult to pull off, it is expensive. But, marketing is a necessity that all businesses need, so you are going to have to splash the cash if you want results. Or are you? In fact, there are ways of marketing your business on a budget. All you have to do is follow these tips.

Plan Your Attack

Define who your demographic is and figure out a specific strategy that can hit that can reach that demographic effectively. Who are the people making the decisions? How likely are they to use your business? Where are you most likely to find them? These are vital questions that you need to answer before you start. For example, a forty old mother of two is more likely to be found on social media or the internet than Chief Technical Officer of a company.

Get A Website Set Up

If you haven’t got one already, set up a website. Results driven web marketing is an essential part of a business’ marketing strategy. Techniques such as SEO are essential for increasing traffic to your brand and getting noticed. However, without a basic website you cannot use effective online marketing techniques, and in 2015 they are a mandatory part of the business industry.

Use Social Media

It is important that you don’t place too much emphasis on social media. That being said, do not neglect social media altogether. It is an essential, free tool that can reach plenty of people if you use it properly. Sign up to them all and use them to attract different members of the industry. LinkedIn is a fantastic way to connect with professionals and peers in your field while Twitter and Facebook will entertain a more holistic audience.

Think Outside Of The Box

Maybe it isn’t outside of the box, but business cards are old school, and they shouldn’t be forgotten in a hurry. In fact, they should be used with a variety of methods for the perfect marketing strategy. Get a couple of hundred printed and get them into the hands of as many people as you can. Business cards do not cost a fortune, and they are memorable. Plus, if you pass them to one person there is more chance they will be recycled to potential clients.

Find Something Unique

Once you have found your unique selling point, write quality content and get it published. The more unique your business is, the better chance there is of clients and customers noticing you. In fact, if you offer something that no one else does, you are the only avenue when they require those certain skills.

Put Videos On YouTube

Again YouTube is a free method of advertising. But this time, you are promoting your business with the power of video. If potential clients and customers see a friendly or approachable business video, they will instantly relate and remember your name.

You are more likely to get approached if you are open and trustworthy.

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