A Quick Guide To Doubling Your Web Traffic

September 2nd, 2021 | Posted in Loud Mouth, Uncategorized

If you run a website, it’s often heartbreaking when your traffic takes a turn for the worst. You spend hours maintaining your site and creating content. Yet, the traffic just doesn’t reflect your hard work. But, here’s the good news. You don’t have to work harder; you just have to work smarter! There are so many simple tricks that will help you double your web traffic in no time at all. We’ve been in the game for a long time, so we know what works (and what doesn’t work).

All it takes is some clever computer trickery, and a little patience. It’s important to remember that a million visitors don’t appear overnight. It takes time and effort to build that kind of traffic. Eventually, you’ll hit the ‘tipping point’, where everything will suddenly surge forward. The trick is to get there quickly. This post will teach you everything you need know about hitting that tipping point.

Get deep into your analytics

Your website analytics tell you everything you need to know about your existing traffic. Start taking twenty minutes at the end of each week to find out how your website is performing. Google Analytics doesn’t just show you how many people come to your website. It also shows you how they are using it. This is the data you need to extract. Find out what content is working on your site. What’s popular, and what keeps people on the site for long periods of time? Then, look for the negative signs. Look for where you have a high bounce rate and poor conversions. Rooting out the problems and making changes is the first step to higher traffic.

Boost your SEO

Most of the biggest websites get up to 50% of all traffic through search engines. They rank highly on Google which means tons of new traffic is referred to them by the search giant. As a new website, you’ll struggle to take advantage of this. But, that’s where SEO comes in. It’s a series of tricks and techniques that help boost your page ranking. By following the simple methods, you can put yourself on the first page of Google.

Focus on creating compelling content

Creating content is the best way to draw a lot of traffic to your site. Think about the YouTube videos that garner a million views. Or the articles that go viral on social media. This is how you get big numbers to visit your website. Focus your efforts on building highly shareable, delicious content. Capture people’s attention with grabbing headlines and juicy titles. Entertain people, inform them, and encourage them to share it on their social media sites.

Advertise

Of course, there is always a short cut! By using online advertising, you can instantly pull thousands of new visitors to your website. This is surprisingly affordable when done correctly. You can also target the very best customers and consumers. Just make sure you convince them to sign up or buy from you when they arrive.

These tricks and tips will help you double your traffic, but it won’t happen overnight. Take your time, and implement a long-term strategy.

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The 6 Basics Of Digital Marketing

August 11th, 2021 | Posted in Marketing, Uncategorized

The great thing about online or digital marketing is that everybody can do it. It marks out a level playing field where entrepreneurs can build an empire from their bedroom. A small website or mobile app can turn themselves into a billion dollar company. All thanks to digital marketing. You no longer need huge pots of money to fund TV, radio, and magazine advertising. You just need some basic knowledge, and some creative ideas. Here are the bare essentials.

A website – It’s now easier than ever to build your own website. And we still suggest that everysingle business have one. (Social media is not a replacement for a great website). It’s the first place that any prospective buyer or client turns to before making a decision. Use WordPress to build your own, or hire a professional web designer to create a bespoke version. Don’t rush this stage, it’s a crucial part of your brand identity.

SEO – ‘SEO’ stands for ‘search engine optimisation’. Essentially, it means getting your website as high as possible on Google’s search rankings. The biggest websites rely on Google for up to 50% of their traffic. So, if you want to reach a huge number of people, it’s essential. The techniques are numerous, but here are the fundamentals. Google are looking for relevancy (through keywords and great content). They’re also looking for authority (lots of traffic and links back to your website).

Email marketing – We have been using email since the 1980s. That’s a lifetime in internet years! Yet, it is still the most powerful way to connect with your community. In fact, most big businesses rely on it for their sales. As a small business, you should be collecting email addresses, and sending timely updates. Send newsletters, exclusive discounts, and personal recommendations.

Social media – Some companies have built their entire fortune through social media platforms. There is no better way to reach out and interact with your customers. Facebook and Twitter are the most obvious platforms. However, don’t forget about Pinterest and Instagram, which are currently showing huge rates of engagement and sales referrals. Managing an effective social media strategy can feel overwhelming. We often find it easier to outsource to a professional marketing company to handle the various accounts. Find out more about social media agencies, and see if your business would benefit.

Video – Some small businesses don’t understand the enormous potential of YouTube. It’s the second biggest search engine in the world, generating billions of views every day. You need a presence here. Start brainstorming unique ways to present your company in video form. YouTube videos are the most viral form of content. Make sure you have a plan.

Advertising – Last of all, you can give your marketing a real kick with online advertising. We suggest trying a few Facebook adverts. You can target them to a very specific audience using demographics and personal interests. From there, graduate to Google adverts. You’ll boost your traffic significantly, and learn more about your customers.

That’s all there is to it! Remember, this is simply an introduction to digital marketing. Keep digging, and keep learning!

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