5 Important Things Every Home Office Needs!

May 26th, 2021 | Posted in Loud Mouth

If you work from home, then you’ll need to set up a home office. Find out the five most important things every home office needs:

1.   Computer

You need a computer to help run your business. In this day and age, computers are essential for the running of any business. But, you’ll need to purchase a computer that has good work performance. A great work computer can perform at high speeds and have multiple programs open without any fuss. You should also get one with plenty of storage as you’ll more than likely be keeping a lot of files on there. Also, I’d recommend that the monitor for your computer comes equipped with a webcam. Webcams can come in handy if you want to Skype clients or carry out meetings online.

2. Desk

You’re going to need somewhere to conduct all your work from home, so purchase a desk. Don’t just buy any old desk, you need to get one that’s good for working on. It has to be a suitable height and have enough room for your computer and other stuff like your business cards and stationery. There should be enough space for you to conduct all your work without any problems. Get something with storage too, like draws or a small cupboard. That way you can store things in there and minimize desk clutter.

3. Chair

Don’t forget about buying a chair when you’re setting up a home office. Seeing as you could be sitting for long periods, acquire a chair that’s high in comfort. Hard chairs, like wood, metal or plastic can be very uncomfortable when sat on for a long time. Buy something that has enough cushion and doesn’t hurt your back. Back problems are common among people who work at desks all day, but you can help prevent this with a comfy chair. The last thing you want to do is develop chronic back pain.

4. Printer

I think I can safely say that here will come a time in your working life where you’ll need to print something off. Logically speaking, if you want to print stuff off your computer, you’ll need a printer. If I were to recommend any printer, it would be one that is incredibly versatile. An ‘all in one’ printer delivers much more than your typical printing services. It can also be used as a scanner and a photocopier. Chances are you’ll need to scan and photocopy documents as well, so this saves you lots of money! Buying a printer that does all three stops you from having to buy the other two separately. Make sure the printer you purchase prints at a high speed and can hold large ink cartridges. You don’t want a slow printer that runs out of ink every two weeks.

5. Shredder

Anyone who’s done any office work will tell you that there will be lots of waste paper lying around. Getting a shredder is a convenient way to get rid of any scrap paper and make it easier to recycle. Pick a shredder that’s big enough to handle multiple sheets of paper at once, so you save time when shredding.

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What You Need to Know to Reach New Target Customers

May 24th, 2021 | Posted in Marketing

So, your business is expanding, and you need to reach a whole new set of customers. This means having to identify who these new target customers are. Once you’ve done that, here’s how to reach out to them.

Not All Audiences Are the Same

This is a big mistake that far too many business owners make. They think that because they’ve understood and conquered one market, they can do the same with another one. But the essential thing to remember is that all audiences and all target markets are different. Therefore, they all require different approaches.

You should do your research and think carefully about what your new target customer want and need from a business like yours. Just because other markets have found your approach satisfying, it doesn’t mean all of them necessarily will too.

The Internet is Your Greatest Tool

Reaching new customers requires a lot of online legwork. You need to make direct connections with them and let them know that you know exist. The only way of doing this is by employing a slick internet marketing campaign and doing things that make your business impossible to ignore. If I were you, I’d use a digital marketing agency to make sure you reach as many new customers as possible.

Expand and upgrade your approach to social media so that you can attract more people and pull in more followers. Every additional follower you acquire is a potential customer, so don’t forget that! Another good idea is to start an email marketing strategy. Prompt people to sign up for regular newsletters by entering their email address when they arrive on your website.

Other Connections Can Help

Reaching new target customers in new markets needs you to raise your profile and be seen by more people. One way to make this happen is to make connections with other businesses or community organisations. Anything that can get your brand out there will benefit you and help you to reach new target customers.

If you’re thinking about reaching out to other businesses and building links with them, be careful to choose your partners wisely. You don’t want to approach a rival or a business that has a poor reputation with consumers. And think about how beneficial the partnership will be for your business.

Research is Vital

When your business is expanding, research is vital. Don’t be arrogant enough to think that you can step into an entirely new market without even doing research. A big part of your research will need to be focused on the share of the market you’re moving into. You need to know where your target customers are currently buying from.

Once you know where you’re customers are currently buying from, you should try to identify the strengths and weaknesses of your competitors. Then you’ll he able to put together a service and a marketing campaign that takes advantage of your competitors’ weaknesses to boost your own success.

If you understand the points above, you’ll be a step close to reaching new customers and making a success of your expansion.

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Fantastic Ways To Market Your Business

May 22nd, 2021 | Posted in Marketing

Do you want your business to be seen by more people? Do you want a place on the bigger market? Of course, you do. We all want to be successful but how do we get there. It all comes down to marketing. You have to know how to advertise your company. It has to seem like something consumers want and need. Both of these factors are vital. So what is the secret way of getting this? The truth is it is not a secret. You Have to know your way around the internet. Once you know that your company is going to start getting very profitable.

SEO Is Awesome

We recommend you research what this is in more detail. It is very important for the success of your company. Search Engine Optimization means getting your company to the top of an internet search window. If you did it organically, then no money was involved in this privilege. You did it all with hard work and a lot of tech skill. It is about knowing how to design a website and how to add keywords as well as links. You need to make it, so your company website is the most valid option when consumers type a phrase into Google. For instance, a consumer might type in “Comic Book Movie News.” If your website is about comic book movie news or just movie news, in general, it needs these words. But it is also about knowing what consumers are going to search and writing good headlines.

Be Sociable

Now, for many this will need no explaining. It seems each year there is a new social site to add to the growing list we are all part of. They can be annoying. They can be an invasion of privacy but guess what? They can be the most effective marketing tool you will ever have. Have you been on Snap chat lately? Perhaps not. But if you have you will notice you can access bigger stories that are not personal. Rather they are a collection of different people attending an event. Businesses are starting to use these stories of snaps as free advertisement. It is very effective, but you can use virtually any social network to market your company. Be creative.

That Personal Touch

Customers like interacting with companies. They like knowing there are people behind them. But they also want to know they can be trusted. More importantly they want to know they have chosen correctly. Remember, whatever industry you are in you are going to be facing a lot of competition. What better way to stand out from the crowd then with business ecards. Companies like Ecard Shack provide this service at reasonable prices. Send your customers a message of thanks or encourage them to use your business again.

Get Blogging

One final suggestion? It is very well having a website, but you also need a blog. You can link it from your company website. Blogging is another form of free advertising. If you are clever, you can use it to market your company without customers knowing it is an ad. For instance, imagine you own a restaurant that sells a certain meal. You can use your blog to post a story about how healthy that meal is. It is free personal advertising. Smart. Fast. Simple.

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How To Make Your Business Computer Network Super-Fast!

May 14th, 2021 | Posted in Technology

If you run a business, chances are you’ll have a few computers in your office connected to a LAN or Local Area Network. The LAN, in turn, is connected to the Internet, so that you and your colleagues can surf the Web.

You might have a server attached to your network, responsible for sharing files amongst all the network users. That sounds like a good computer setup, right? The only downside to many computer networks these days is the speed. Or, should I say, the lack of speed!

Have you ever noticed that, when someone gets a large file, everyone’s network connections slow down? Especially if that transfer is taking place from a storage device attached to your network!

The good news is that you can turbocharge your organization’s network and computer systems. Want to know how? Keep reading to find out!

Workstation upgrade

Even if your network is super-fast, it won’t have much effect on a ten-year-old PC. It never ceases to amaze me how many businesses operate computers that got considered obsolete years ago.

Before you do anything with your network, you need to make sure your workstations are performing at their best.

Here are a few key upgrades you should perform in case they aren’t fast enough for today’s needs:

  • RAM – I recommend running at least 8GB of RAM if you’re using the latest version of Microsoft Windows or Apple OS X;
  • Processor – where possible, upgrade your CPU to the fastest one available for your budget. If you’re running an Intel Core i3 dual-core, consider an upgrade to a Core i5 quad-core;
  • Storage Drive – most systems won’t need a huge amount of storage space, especially if they keep their files on a server or in the cloud. With that in mind, upgrade each drive to a solid-state drive (SSD);
  • Network Port– computers usually have a built-in gigabit Ethernet port at the back of them. If your systems don’t, you can buy PCI cards that you slot into the motherboard that offer this functionality.

Server upgrades

If your workplace has a server attached to the network, you can apply the same upgrades to it as you would your workstations.

You might also be running a database on your server that your staff use on a daily basis. If your users are finding it slow to access or run queries on, you should consider migrating to an in-memory database.

Check out the FAQs over at Altibase.com to find out more about how they work. But, in a nutshell, they use your server’s RAM for data storage instead of a hard drive. Don’t worry; you can backup the data stored in RAM in case your server suffers from a power loss.

Network upgrades

The final thing you can do to speed up your network is to upgrade its technology! As mentioned earlier, gigabit Ethernet ensures faster data transmissions. You’ll need to change your routers and switches for models that support gigabit Ethernet.

Last, but not least, upgrade your Internet connection to a fiber-based one. Your network users will thank you for it!

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Vital Marketing Ideas You Should Use Now

March 28th, 2021 | Posted in Marketing, Uncategorized

There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some time out to research all the different possibilities for your brand. The ones mentioned here should give you some inspiration. However, you need to consider the nature of your business before making your selection. Some concepts will work better for companies that provide services. Others are well-suited to business owners who sell products. Just use some common sense.

  • Printed promotional materials

Lots of people think that print is dead. That is certainly true in most instances, but not all. For example, advertising in a newspaper is never going to get the results you desire. However, personalised printed materials for your business will work well. With that in mind, you need to invest in some posters, flyers, and leaflets soon. The designers at Alpha Card told our team that lots of companies are currently moving back to print. So, don’t put all your eggs in one basket with online promotion.

  • Publicity stunts

You should never overlook the advantages of a good publicity stunt. Getting positive results usually means doing something strange and unusual. However, you can get a lot of attention by sponsoring charity events and helping good causes. The decision is down to you. Just make sure you build a long list of press contacts. That will make it easier for you to repeat the process in the future. Getting mentioned in the national or international press for free will mean you achieve wide exposure. That is exactly what your business needs.

  • Digital promotion

There are so many ways you can promote your brand in the digital world that you probably don’t know where to start. Even so, some of the techniques used by other company owners at the current time prove profitable. So, you need to do some research into the most affordable concepts. Google Adwords provides an excellent platform for promotion if you have a website. Those of you selling products aimed at young people will see a lot of success on social media.

  • Advertising boards

You still see a lot of advertising boards on the side of major roads and motorways these days. It doesn’t cost a lot of money to get your poster up and reach thousands of people. Don’t make the mistake of thinking those boards are only good for car-related companies. That is simply not true. Even if people don’t turn and look at your advertisement, their subconscious could still remember the image.

So, there you have it. Make sure you consider all those vital marketing ideas the next time you create a new strategy for your business. They have all worked well in the past for other brands, and so there is no reason you won’t get the same results. Just put enough cash aside to pay for the expense. With a bit of luck, you’ll get the money back pretty quickly.

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