If you are going to be engaging a company to complete a website design for you, you want to make sure that your site is functional and that it can be used to promote your company effectively. Here are a few mistakes that people make when getting a website design. Some of these mistakes can be quite expensive and time consuming to correct while others are more cosmetic problems that can be fixed more easily.
Creating a Site That Is Difficult To Navigate
If you create a site that is difficult to navigate, this can be devastating to your chances of success. If your customers cannot find the information or products that they are looking for they will often simply stop visiting your site and will give their business to your competition instead. It is better to choose a site that is more simply designed that your customers can navigate around easily. You want to make sure that the navigational buttons on your site are easy to find and that they are clear about what they will lead your customers to.
Not Utilizing Proper Search Engine Optimization Techniques
Proper search engine optimization techniques are critical to your website’s chance of success. Search engine results are what determine how easily your potential customers can find you if they are unable to search for you by name. Search engine optimization techniques include using terms commonly used to find your products and services. However, these techniques are not limited to the text content of your website. They also include the use of links both to and from your site, proper use of html tags and other elements that can help your site rank higher on a search engine result.
Not Using a Content Management System
If your site does not use a content management system that you are able to use on your own, it can make your site very difficult to update or alter in any way. A content management system allows you to change text, images and html portions of your website so that you are able to update it and make alterations to descriptions of your products and services. If you are unable to use the content management system that is used to create your site you will often be forced to rely on your web design and development company to make these changes and that can end up being very expensive in the end.