Around here, we are all about marketing your business and what you should have realised is that marketing is all about attracting customers. But, the best possible way to get customers interested in your company is to engage them. In simple terms, you need to make your company more accessible and open. There are a number of ways to do this but let’s start with working online and build from there.
Building A Web Page
Your starting point is going to be your web page and we realise you may already have one, set up and ready to go. But it may still need some improvements, particularly if you do not know how SEO works. For the moments let’s assume you do know how to get your website seen by consumers online. That is only half the battle because you also need to make sure it is accessible and easy to use. A simple form of this is making sure your site is clear with an easy to read font. But you can also add links to articles and send readers where you want them to go. This can be to another part of your website or perhaps a blog that you own, that can give them more about the industry your business is in.
Increasing Your Online Profile
Once you have fixed your web page, it is time to start expanding your profile online and the easiest way to do this is to use social networks. By setting up business profiles on social networks you are giving customers the chance to interact with your business and get to know the people behind it. It is a brilliant form of marketing because it is free and requires very little effort. So, if you are using Twitter, all you have to do is regularly tweet about improvements in your company and changes in the industry you work in. Make your twitter feed a source of news for your industry and you will gain followers who you can then turn into customers.
Making Sure Customers Can Contact You
Once you have your customers, it is vital that they can get in touch with you. This could be for a variety of reasons, but the common issues are arranging a service or dealing with a problem. One way to deal with this is to hire secretaries to answer the phones when customers come calling, but there is a cheaper, easier method of setting up an automated phone service. This will direct customers where you want them to go so that you will only need to speak to the ones who need personal attention. If you are worried about the price, a service such as the Zintel 1300 cost is very affordable.
Finally, customers opinions need to be heard and to make sure they are, we suggest sending out online surveys. Do not send these out frequently as this can annoy your consumers but occasionally it is a good idea to check on public opinion. If you do this you may find you get some other fantastic ideas from customers on how to boost interest in your company.