Fresh Coat Painters Extends Illinois Operations into Aurora, Naperville, Oswego and Plainfield

Cincinnati, OH (PRWEB) July 05, 2012

Fresh Coat Painters is expanding its operations in Illinois with the launch of Allan Moss franchise to serve Aurora, Naperville, Oswego, Plainfield and their surrounding communities. He officially opens Fresh Coat Painters of Aurora on July 9 and already has plans to participate in The Old House New House Home Show in St. Charles Sept. 29-30.

Like many others in this economy, Moss was laid off last year from a position he had enjoyed. Also like so many others, he decided it was time to chart his own course.

I decided then that I do not want to work for anyone else any longer, he said.

With his background in sales, supply chains and computers, Moss first considered opening his own computer service business. Soon he discovered that it would not be profitable enough for his needs.

After thinking about it, I chose to look into home improvement businesses because theyre always pretty stable, he said. Expectations are reasonable. Start-up costs are affordable. And I can make a reasonable profit.

His exploration of the industry led him to Fresh Coat where he found the people to be happy and positive, he said. They were upfront, honest, friendly, and they laid out a plan for success. All my questions were answered.

Painting also was a business where he could see a real need in his community.

Most people dont have the time or the equipment to tackle the job, he said. And many people have reached a point where they have no desire to be climbing on ladders. I see this as a growing area with lots of potential. People are willing to pay for quality services at affordable prices.

Bernie Brozek, president of Fresh Coat, said the Fresh Coat business model does attract professionals like Moss.

Our owners understand that running a painting company isnt just about painting, he said. Its about providing top-notch service from the clients initial phone call throughout the project and into the follow-up. The goal is to establish a long-term relationship that ensures clients feel comfortable not only in using the services again and again, but also referring the company to others for their needs.

Moss said the Fresh Coat approach made sense to him.

Its too hard to try to start everything from scratch, he said. With Fresh Coat, everything was logical. As an owner, my focus is on promoting and growing the business. The actual work is done by experienced painters who are Fresh Coat employees. We dont use subcontractors, so clients can know] that the people working in their home work for the same company they contracted.

Interestingly, when Moss began to interview potential employees, he found that they had checked out him and Fresh Coat.

By the time they met me, they already knew a lot about the company and were already enthusiastic, he said. Ive had no difficulty finding experienced painters who would welcome the opportunity to work with me. Most have had at least 15 years experience, and a few have other skills they can offer such as basic carpentry or drywall skills. Ive found a lot of good people ready to work.

Brozek said Moss experience is not uncommon.

The industry has suffered with a bad reputation for fly-by-night operators, he said. What weve found is that good painters want to work for a company thats going to provide them with steady employment year-round. Our structure makes that possible because our owners get the support they need in the way of marketing, training and resource materials.

Moss said he especially appreciated the guidance in marketing because he had done some marketing in the past, but nothing like this.

He also welcomed the multiple client assistance programs available to him as a franchisee. These include a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.

I appreciate the 24/7 call center, Moss said. Its important that clients and potential clients are able to reach a live person whenever they want. I also appreciate the support I receive from the corporate office and from my fellow franchisees. Its great having a group that ensures I can get whatever I need to better serve my clients.

To learn more or to schedule a free, on-site quote for residential or commercial projects in Aurora, Naperville, Oswego, Plainfield and their surrounding Illinois communities, call 630-405-6171 or visit

Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Associations Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit