Looking for Customer Loyalty- Know Your Customer Better

December 8th, 2021 | Posted in Marketing
The keys of a marketing program that builds lasting relationships with customers and protecting profit margins.

Marketing one-to-one based on the idea of ​​establishing a learning relationship with each customer, starting with the most valuable. Although the principles of so-called “relationship marketing” are simple -Ask customers about their needs, interact with them and adapt the product or service to their demands, their implementation is complex. And too many companies, without proper preparation and with the excuse that they need to know their customers, overwhelmed with telemarketing campaigns and direct mail. In this note, Don Peppers offers useful to carry out a proper relationship marketing strategy tips and guidelines provides an exercise that allows to discover if a company is able to face her.

What are the advantages of using a marketing strategy one-on-one?

By creating a relationship with the customer, the company ensures their loyalty and protect their profit margins. When customers are not loyal, they are always looking for a competitor that offers lower prices. Therefore, companies embark on constant price reductions and, as a result, margins decrease.

You can win the loyalty of its customers, however, will not necessarily be obliged to propose cuts to match each competition.

What are the best customers to establish a one-to-one?

There are two types of value: the actual value, which is what is expected from the customer over a period of several years; and strategic value, which is what could be obtained from a client with growth potential uncovered, if a strategy to lure applied. In this context, the ideal customers for a one-on-one are those who are willing to work with the company to create the product or service they need; those who can help, because the company can do things better than themselves; and finally, those who have a strategic value for growth potential.

What are the steps to implement a relationship marketing program?

Identify customers; differentiate by value, actual and potential, which have for the company; interact with them and adapt their products or services to meet the individual needs of customers.

To know and differentiate customers have to have a large base of information.

How do you get it without feeling invaded?

In principle, we must never try to obtain information from a client without knowing previously what you are being used. Each of the data to be searched must have a clear purpose.

Another aspect worth considering is that no one likes to answer long Customer Loyalty questionnaires.

The companies that subject their clients to countless questions, all they do is irritate them and away. I suggest, instead, what I have called “dialogue of drip irrigation.” That is, every time the company interacts with a client must obtain a drop of information to complete your profile tastes, demands and requirements, instead of trying to put the puzzle input, using a single questionnaire and when not yet established a relationship of trust.

Because the more you know the customer’s business better adjust their behavior to what you need, that person will be willing to provide information whenever prompted.

And it affirms loyalty …

Yes, but it is a process that takes time. Literally, every time the customer gives you some information to a company, wants to see tangible results. The company wants to use that information to their advantage.

If a travel agency, and the client tells him not to smoke, that person expects that you reserve a non-smoking area in the hotel. If told that his favorite newspaper is the Wall Street Journal, you do not want the hotel people asked what their favorite newspaper; aims already know what it is.

So the more questions you answer, the more benefits expected; and only if you get them, you will find value in having provided information to the company.

Why do you say that in marketing one-to-one technology that is used plays a major role?

When I speak of technology I do not mean simply, which will automatically dial a phone number. The caller to a client must be able to read on the screen of your computer, what to ask. The conversation must have a predetermined script; you can not leave it to chance, or ask any questions.

Something similar happens with an automated sales force. The seller talks to the client after having checked his profile, and once you are able to follow a series of sales patterns. But the structure of the conversation that will keep is based on what the marketing department considered previously, would be the appropriate type for each customer or group of customers in particular message.

So, thanks to technology, the interaction process is almost automatic. It is also essential, of course, to organize information that is collected from customers. If the company has several thousand customers, you must seriously consider the need to acquire a tool of “data warehouse” (data storage) class. But if the company is small and has only a few hundred customers, you may find enough to buy a contact management software in a business computer. Many can be synchronized so that two or more vendors enter the information. If your process is more complicated, but not required to use data warehousing architecture, you can appeal to a system of sales force automation mid-range, or a marketing automation software.

There are many vendors who sell these applications, and not about investing multimillion amounts, but just a few thousand dollars.

When a company hires him to implement a marketing one-to-one, what are the stages of that process?

The initial stage is evaluated.

I have to determine exactly what the situation is regarding identification and differentiation of its customers. I should know if it has properly classified by value and your needs, whether you interact with them efficiently in terms of cost, and if you are able to adapt their products and services to customer needs.

So the first question I ask is: “Do you know the identity of their customers?”. Because maybe that company sells through dealers or retailers, and know their identities, but not the end-user. The second question is:

“You want to create a relationship with end users or resellers?”. Because you can do both, but the company is the one to make the decision. If the company is a retailer only you know the identity of a fraction of their customers because they sell a lot but do not know who bought it two weeks ago, so I advise is a marketing program often. Essentially, it is to give customers a card, and make a discount each time they buy. That way, the company can identify their frequent customers, and to emphasize them when you want to know more deeply.

Once identified, how the difference in order to adapt the product or service to your demands?

We split. To find out how it differs from the other client to take, in the database, those items that will build a statistical model. Then you have to find out what that path is point each client and represents how many potential business. But most important is to determine what their needs; because if I can differentiate according to them, I tell you with a mechanism to adapt the product or service, guided by the objective of meeting them. Now, what happens in the case of a telephone company?

Because the service provided is a kind of “commodity,” something undifferentiated. And all customers want the same thing: a quick, efficient and inexpensive connection to another phone.

It is not possible to conceive a telephone service tailored to each client. But what the company should do is analyze the use that each client gives the phone, find out what support services you use and try to differentiate it according to your needs are. Some will use it a lot because you work at home, and another person that travels frequently; both are heavy users of the service, but for different reasons, and the phone company must consider both needs.
If you target your database in large, medium and small customers, and corporate and individual clients in each segment will detect the shape of phone use. And each of these types of customers demand different services. For example: a person who travels a lot will need a special card, or maybe you want an account with code to charge calls to its customers; the person who works at home want your phone number and your fax line are elmismo, and perhaps some additional services for your computer. When you link those needs with the products offered, the company may suggest to its various customers other services that would solve their problems and their life easier.

In the continuing quest to differentiate customers, there can be no danger of saturation?

It is probable. Especially today, when people are exposed to thousands of stimuli per day, it is not uncommon for someone to say, “I do not want to bother me more.” If more and more companies interact with their customers individually, people do not want to set too many relationships. It will choose one that will manage your financial affairs, one that will give health-related issues, and one that addresses your travel and vacation, for example.

They aspire to have deep relationships with those few companies; and relationships to be more durable and identify those that best meet their demands.

And those that do first …

Of course. The first established a one-on-one with clients, everything is easier, beyond other companies to come to them and be more competitive in terms of price, for example. For those customers they have already told him what they want and whenever you use that information well, he will be loyal. In short, the work of re-tell other companies what they want are saved.

You can always happen that someone, to conquer market, decide to give away your product for a certain period. But, ultimately, this strategy is too expensive.

Is the condition for confronting the marketing one-to-one is having a base of well-armed and differentiated data?

It is not always necessary to arm the outset, a large database.

Consider a real example: a car dealership in San Antonio, Texas, charging patent numbers of cars clients in a database that costs $ 69. As the booking office has a service shifts large window overlooking the parking lot, whenever he sees a car approaching, the employee enters the patent number into the computer and, as soon as the driver then parked it, go to the office, calling him by the name salutes and says, “I know what you need your car.” It’s an easy idea to implement, but gives excellent results. Over time, people will demand the same treatment to all companies which it operates.

Is it possible to monitor in real time the effectiveness of marketing activities one-on-one?

Yes, pushing a control group made up of customers who are serving with the conventional marketing, but statistically equal to the group in which the program one-on-one was applied. It is sufficient to note the differences that occur in the two groups to determine the effectiveness of the new program.


Here’s Why YouTube Should Be A Key Part Of Your Marketing Strategy

December 6th, 2021 | Posted in Marketing

You’ve all heard of YouTube. You’ve probably watched a video there already today. Perhaps you used it to listen to music or used a tutorial to learn a new skill. In all likelihood, you’ve probably watched a funny cat video in the last few days. YouTube is ubiquitous and a vital part of any marketing strategy. Unfortunately, few businesses are capitalising on the immense power of video. If you don’t yet have a YouTube content strategy, here’s why you should.

It’s the second biggest search engine on the planet

Yes, after Google, the next big search engine isn’t Bing or Yahoo, it’s YouTube. Millions of people use its search function every day. Many of them will be searching for services like yours. They’re looking for advice, tutorials and entertainment. Why wouldn’t you want to appear here? More importantly, Google indexes videos and displays them on their regular search page. It’s a vital part of your SEO strategy.

Video is the most consumed form of content on the web

Forget blogs, infographics, photos, and think-pieces, it’s video content that is most loved online. Videos are streamed and shared more than any other content on the web. It’s easier to digest and provides a much better way of communicating with people. If you’re looking to implement an effective content strategy, video should be at the heart.

There’s an entire community of people there

There are millions of people who call YouTube home. For many it’s their default social media site, with communities full of people exchanging comments and videos. In particular, the younger generation gather here. Remember, they are your thought-leaders and taste-makers. Gaining a reputation among this crucial demographic will do wonders for your brand.

It’s the first place we turn for… music, tutorials, entertainment

YouTube has become our instinctive first response for many services. Did you know that it’s the biggest music streaming platform on the planet? Without thinking, YouTube has become our default online friend. Millions use it to learn new skills or find entertainment every day. It’s also slowly making its way into our home through TVs, cars and tablets. It will become an even bigger presence in the future.

Viral and shareability

In the online world, content is king. We share it with our friends and family and use it to create an online persona. Nowhere is this more powerful than video content. Many businesses tell us that their industry doesn’t lend itself to video content. This isn’t true! Every business can create compelling content, you just need to find the right angle. Sometimes it helps to work with creatives like Irving Video Production too. Experts can help you create something viral and shareable.

Humanize your business

One of the trickiest aspects of the online world is putting on a human face. It’s easy to hide behind websites and dense copy. But, the best companies allow their emotion and human side to show through. A video is the perfect way to do this.

YouTube should be a strong component of your marketing strategy. Don’t take our word for it, just look at the self-made YouTube millionaires. There is huge potential out there and you’re missing it!


Make $1000 + On A Single Affiliate Sale

December 4th, 2021 | Posted in Affiliate Marketing Tips

Affiliate marketing used to be easy. Now it’s an ultra-competitive saturated marketplace. Instead of working your ass off for nickle and dime commissions how would you like to earn $500, $1000, $5000, or even $10,000 per sale?

Can you really make 1000 bucks plus on a single sale of a product you don’t make, own, or distribute?

It’s not only possible but some of these high-end niches are actually less competitive in many categories because the average marketer is focusing on the easier-to-find small ticket affiliate programs. This site is dedicated to helping you find only the highest paying and most reputable affiliate programs available. There are thousands of ways to make $1000 online but not many that allow you to make that much from one single transaction. Don’t be an average internet marketer; become an exceptional internet marketer.

The bottom line in affiliate marketing is this:  It takes the same amount of time to promote a product that pays you $500 than it does to promote a product that only pays you $29.

This site will continue to evolve:

OK, here’s the deal. This site is a work in progress and will continue to evolve on a daily basis. Yes daily. I still have a ton of high paying affiliate programs yet to add to this site, and more programs are being launched each week. I will continue to add at least one new affiliate resource or article each day so please bookmark this site and check back often. I promise to keep this site continuously up-to-date, fresh, and relevant. Together we’ll weed out all programs that don’t pay, pay slow, or generally screw their affiliates.

Why did I build this site?

I built this site because I was looking for big ticket commission programs for my own campaigns and was sorely disappointed by the quality of information I found. I thought I could do a much better job organizing and cataloging these programs so why not build a site to help others while I’m helping myself? I’ve thrown a few ads and affiliate links in here and there for minor monetization but for now this site is simply a reference and testing platform for me. But for you, it’s a valuable free resource tool.

What’s my role here?

I am not an affiliate marketing trainer, mentor, or coach. There are plenty of other people who specialize in that and I can help you find them (making an affiliate commission along the way of course!). I’m simply your guide to finding the best affiliate programs that pay the highest commissions.

I am not the gold miner. I am simply the gold mining mercantile here to provide you with the pans, picks, shovels, wheel barrels, whiskey, and maps you need to succeed in this lucrative business.

How you can help:

You can help make this the number one authority site on the highest paying affiliate programs by:

  • Participating with your comments and feedback. (I’ll be happy to publish your backlink to your site with your comments as long as you’re not posting an affiliate program listing. That’s my job. If you have a suggestion on a program to add just contact me. Thanks!)
  • Linking to my site and sharing my information on social media channels
  • Letting me know if you find a non-functioning or irrelevant link
  • Buying products and services you need through my affiliate links on this site
  • Alerting me to big ticket programs not yet already included
  • Letting me know if you’ve had any bad experiences with any recommended programs so I can begin to weed out the bad guys and recommend only the good guys
  • Finally, liking us on our brand spanking new Facebook page:

Click HereTo Find Us On Facebook


Bitcoin Exchange Affiliate Programs

December 2nd, 2021 | Posted in Affiliate Marketing Tips

Bitcoin is a form of digital currency (cryptocurrency) created and held electronically. No one controls it. Bitcoins aren’t printed, like dollars or euros – they’re produced by lots of… …people running computers all around the world, using software that solves mathematical problems. It’s the first example of a growing category of money known as cryptocurrency.


Drone Affiliate Programs

November 30th, 2021 | Posted in Affiliate Marketing Tips, Uncategorized

The drone market is forecasted to become the next trillion dollar industry and its poised to explode in the next year or two. Now is the time to start jockeying for position…

DroneFly

Affiliate Commissions:  A Four-Tier Structure. 

  • 1st Tier = 5%
  • 2nd Tier = 3%
  • 3rd Tier and 4th Tier = 2%

Affiliate Signup Link: Click Here

Website: See below

*Yes: As you may have guessed, the link above is my two-tier affiliate link. There are a few of these links on this site to pay me a small commission and allow me to keep this site free instead of a monthly membership site. Using my two-tier affiliate link will not affect the amount of commission paid to you with this or any other program. My commissions are paid out of the vendor’s cut, not yours. Please use this link to ensure I can keep this affiliate resource website free and updated weekly. Thanks!
Affiliate Description:DroneFly.com is the worlds number one online store to purchase the DJI PHANTOM.   We offer the lowest price and Free Shipping.  Plus we offer the best customer service via email and phone!  Dronefly’s founders Taylor Chien (CEO) and Frank Tesoro (CFO) share the same vision of providing high tech aerial vehicles for both professional and recreational uses.

i-Drone

Affiliate Commissions:  1 Tier = 5% of sales
Affiliate Signup Link: Click HereWebsite: Here

Affiliate Description:Developed, since the birth of the AR Drone, i-Drone has evolved, bringing you all the latest innovative products.  Now a market leader in AR Drone Mods, i-Drone brings all your specific needs to a one-stop-shop. Its all here, batteries, cases, upgrades, genuine spare parts, lights, bearings etc….

DronesEtc

Affiliate Commissions:  5% affiliate commissions on any sales from the production selection
Affiliate Signup Link: Click HereWebsite: Here

Affiliate Description:Drones Etc. is the #1 Most Trusted Online store for all things Drone.  We are a full service Drone store offering the best that the Unmanned Aerial Vehicle and RC Hobby world have to offer.  We are the preferred dealer for DJI, the #1 manufacturer of aerial photography Drones worldwide.  We also offer Cinema and Aerial Drone packages and bundles for the beginner, the amateur and the professional.   We provide ourselves in our unparalleled customer service, full warranty and repair center.  We stand behind every product we sell and will bend over backwards to keep our customers happy.

CopterDrones (UK)

Affiliate Commissions:  Terms being updated
Affiliate Signup Link: Click HereWebsite: Here