Using promotional products is an effective way to promote your company or a specific product. The use of promotional products is not a new idea, but has proven to be an effective one. A promotional item keeps your company name or product in front of the client or potential client. A good example would be a coffee cup. Each time the cup is used your company or product is being advertised to the user of the cup.
Promotional products do not have to be related to the function of the company or the product being promoted. A computer company can use coffee cups, pens, apparel and other such items to promote its computer related products or services.
Naturally, the idea is to provide a promotional items that would be used frequently. The more it is used the more the product or service is exposed to potential customers.
The use of accessories like promotional caps, gloves, or even a make up bag can be effective. Some types of apparel items can be expensive, but if the item is worn frequently it is like having that person act a walking billboard for your product or service. If chosen wisely, apparel items used as promotional gifts can be a very effective strategy.