Revealed: The Easy Way To Direct More Traffic To Your Website

September 1st, 2020 | Posted in Marketing, Uncategorized

The world of business has changed forever. A strong online presence has become one of the main priorities. Subsequently, the battle to gain followers and customers in the virtual arena is fierce.

A company’s website is one of the most powerful tools in marketing. Sadly, it won’t count for anything if you aren’t generating a steady flow of visitors. Creating a nice looking website is easy, it’s that fight for traffic that is hard.

Here are the easiest ways to bring more visitors to your website.

Channel The Power Of Your Customers

Your customers are the most important asset to your entire business. They are a powerful tool, especially online. If you treat them well then they will naturally start to market your business without even realising.

People are quick to shout out about good products or services, particularly on social media. Ensure that you always give a top class showing and word of mouth will soon spread. With this in mind, you could give out some freebies to popular Twitter accounts. In turn, they will praise your company and this message will be seen by all their followers. In terms of effective online marketing, it could be the best method around.

The key is to understand exactly who your audience are. Once you’ve done that, it will be much easier to target the demographic effectively. Get them behind you and the business is bound to thrive.

Go Viral

Millions of people use the internet on a daily basis. However, with so much content to filter through, they will only find yours if it’s worthwhile. The best way to achieve this is by creating something interactive and engaging.

By encouraging users to interact with your content, they are more likely to share it. When they do that, their friends get involved. If the content goes viral, your traffic will naturally shoot up.

Viral content often carries a sense of humour but not always. The most important part is to be creative and give users something they’ve never seen before. Capture their imagination and the awareness of your brand will grow beyond your wildest dreams.

Get Extra Help

Computers haven’t just changed the way we interact with customers. Technology has rapidly altered the way we deal with other businesses and employees. In today’s world, outsourcing tasks makes it easier to get work done quickly and professionally without the need for hiring full-time staff. It also saves on workspace and equipment too.

One area of your business that can benefit from outsourcing is your online advertising. By hiring a marketing agency to take care of your needs, rest assured that their years of experience will help determine the best solution in order to achieve your goals. Better still, they’ve done it all before and will know how to overcome any problems that may arise.

The experts can take care of pretty much any aspect imaginable, from SEO to content writing and social media. With all that extra time, you’ll be able to concentrate fully on doing the job that will make your business money.

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The Beginner’s Guide To A Powerful Web Presence

July 9th, 2020 | Posted in Marketing, Uncategorized

Every modern business needs a powerful online presence. The internet is where all your customers are! So, it’s your job to set up an effective web to find and capture them. If you’re not sure where to start, don’t worry, we’re here to help. Building an effective web presence takes time, but it’s worth it when the customers start pouring in. This guide is all about putting your ideas into practice. You’ll turn your business into a giant online presence in no time. Let’s take a look, shall we?

Website – Before you do anything else, you need a strong central hub. That’s your website. Your website should provide all the information about your business and your products. It’s the central place that customers should be directed to. We’ll soon talk about social media, mobile apps, and email. But remember, they must all link back to this one main place. It’s now easier than ever to set up your own site using design templates to help you along.

Social media – Once you’ve got a website in place, it’s time to start luring people to it! The more people that reach your website, the more sales you make. The better your reputation, and the stronger your brand. As a startup company, the best way to do this is through social media. Facebook, Twitter, and Instagram are all very powerful when it comes to driving sales and traffic to your site. It’s the first weapon in your digital marketing arsenal. Not only that, but they’re an effective way to build a community and connect with them daily.

SEO – ‘SEO’ stands for search engine optimisation. It’s an essential part of your online presence because it directly affects your ranking on Google. When people search for your product or service, you need to show up in those results. That means optimising your site to improve your search engine visibility. We asked SEO consultant, Oliver Wood, for some tips here. He told us that SEO techniques change year-on-year as Google regularly update their algorithm. However, the basics include using keywords to show your relevance, and generating links to prove authority.

Mobile app – When we talk about an online presence, most people instinctively think of desktop or laptop access. However, we now live in a world where 50% of all internet access takes place on a mobile device. That means your online presence is halved if you don’t consider your mobile strategy. A fully-formed mobile app is still the best way to connect with people on a handheld device. You can even make one yourself if you’re up for the challenge!

Email – A strong email presence is perhaps your most important marketing tool. Why? Because it’s the single biggest driver of sales to most websites. Many consider email marketing to be old news, but smart website owners understand its value. Start collecting email addresses of your customers and website visitors. Then, send timely emails about discounts and updates.

These are your five basic elements of a strong web presence. From here, you can start to build an empire! Good luck!

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Absolutely Crucial Elements Your Website Has To Exploit

July 3rd, 2020 | Posted in Marketing, Uncategorized

Once upon a time, having a website was enough to set your business out from the crowd. People used to think, ‘wow, a website. That is amazing’! See, back in the day, before technology became so commonplace, we were easily impressed.

Today that is not the case because a website is the least that a consumer expects from your business. Today, having a website isn’t enough; your website has to be perfect. Obviously, that is not an easy thing to achieve, and many don’t because they don’t know what to include and what to omit.

For your information, here are five elements that your website absolutely cannot forget to implement. Seriously, with regards to websites they are the judge, jury and executioner.

A Succinct And Concise Homepage

A website is a business’ chance to make a good first impression. In fact, a lot of consumers might not even know who you are until they have checked out your internet presence. To avoid angering and confusing them, you need a simple introduction, and your homepage is exactly that. It tells people who you are, what you do and why you are the best option around.

Name Or Logo

To identify with your company, they need a way of identifying who you are. When you think of the biggest companies on the planet, a logo instantly springs to mind, like the McDonald’s M. That is the dream, but for a lot of companies it is not the reality. Alternatively, your name will suffice. A good tip is to keep the name of your domain and your company the same. That way, no one gets confused, and it is easy to spot.

Easy Navigation

If people cannot surf your site, they will leave to another competitor. There are far too many companies on your side of the market that will give them what they want if you cannot. As a result, they will start a quick Google search and forget you in less than a second. All you need to do is make sure the layout allows easy access, and it is pretty. Looks are striking and impress the user, and easy access allows the user to find the information they need quickly and efficiently. The last thing you want to do is annoy them and make them angry, which is why most businesses go with a pro.

Search Engine Optimisation

The key to a successful website is creating traffic. Traffic is the amount of people who visit your site on a daily basis. The more traffic, the more chance you have of converting views into sales. Sounds easy, right? And it is, to a degree. Content is key because original content will create a buzz and keep people coming back for more. Plus, maximise your keywords throughout your site. Consider what you offer and what people will type in to find your services. Effective keywords will get you further up the Google ranking system.

E-commerce

However, viewers cannot buy if there is no portal that allows them the luxury. E-commerce allows you turn your views into sales, which is why you need a quality partner. Magento development is one of the best e-commerce services around, and it will be vital to your company in the future.

Without these elements, your website is doomed to fail.

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