4 Reasons To Let The Experts Build Your Website

September 23rd, 2020 | Posted in Technology, Uncategorized

A strong company website can quickly become one of your organisation’s greatest marketing tools. It can provide a professional shop window to an audience of millions. It also provides a 24/7 port of contact.

Building a website isn’t difficult, but creating a successful one is one of the hardest tasks in business. There are many factors to consider. If you get them right, though, it should bring huge rewards for the company.

Here are four main reasons to let the experts design your website.

Cost

The most obvious reason for any business to build the website themselves is cost. It’s only natural to assume that doing it yourself will be cheaper, but it isn’t necessarily the case.

On the face of it, hiring a professional service is more expensive. But by the time you factor in hidden costs, those savings soon become far smaller. Registering domains and email inboxes are small costs individually, but soon add up. When you then take labour costs into account, you’ll be scratching your head as to why you just didn’t call the experts.

Quality

A website is your most valuable online marketing tool, so you want to make the most of it. Let’s be honest, putting out a self-designed shoddy product isn’t going to do you any favours.

Your company website can work like a far more powerful version of a business card. It can also actively generate sales through the use of an online store. However, none of this can be achieved if the design looks poor. First impressions are everything when it comes to websites. Using a professional service will create a far more positive vibe.

Best of all, a company like NBW will also optimise for usage on smartphones and other small devices. Considering over half of all internet time is conducted away from computers, this is a must.

Standing Out

Having a quality website means nothing if people aren’t visiting it. Using the professionals can help you to achieve a stronger foothold in the fierce online market.

There are various tools to integrate your website with social media. Doing this will help your company stand out in the online world while also saving you plenty of time. Moreover, gaining expert tips on how to rank highly on search engines will generate far more traffic. With a professionally designed website, this should all result in increased conversion rates.

Standing out in business is key, especially on the World Wide Web. Despite what you think, your knowledge won’t cut the mustard. Equip yourself with a team of people that have the experience and skills to drive your company forward.

It Leaves You More Time

Marketing is a hugely influential part of the business, but it isn’t what makes your company tick. Every minute spent on promoting the company is time that could’ve been better spent elsewhere. Your main job is producing the products and services that will keep your customers coming back for more. Don’t forget it.

It’s impossible to run every part of the business yourself, and this is one of those times you need help. The expert advice will benefit the marketing strategies, and the running of our company too. No-brainer.

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How Important is Responsive Web Design?

September 17th, 2020 | Posted in Technology, Uncategorized

You’ve probably heard about responsive web design before. If you haven’t, it’s a web design that adapts to the way in which the user is viewing your website. This means it’s suited to mobile and tablet users. Here’s why it’s an important option to consider.

Increase Reach to Mobile Users

The way in which people browse the internet has changed a lot in the last few years. The rise of tablets and smartphones means that people don’t visit websites in the same way that they used to. To reach the maximum amount of people nowadays, website owners need to make sure a responsive design is used.

It’s never been more important to get this right. The amount of people using tablets as the main way in which to browse the internet is rising all the time. So, that means if you don’t use a responsive design, you’ll be alienating a sizable proportion size of your potential readership.

Save Time and Money

Having a different mobile website to your main website gives you two headaches instead of one. It doubles the amount of time and money you have to spend on developing the site to begin with. But it also doubles the amount of time and money you spend on maintaining the website throughout the year.

For any business, saving time and money is always a priority. So, you should use a responsive web design. This cuts out the need for two websites, so you’ll only have one to spend time and money on. Visit http://www.thomas-design.co.uk/ to find out how you can get your website designed responsively.

Boost Conversion Rates

For the user who arrives at your responsively designed website, the process is smooth and easy. Whereas, if they arrive and have to go through lots of redirections before they find the right website, it can be very frustrating. This is a simple reason to make sure you have a responsive web design.

It takes away some of the challenges for people who want to use your website. This can then lead to people spending their money with your business if your website is being used to sell products. Selling more products and having more people look around your website can only be a good thing.

Make SEO Simpler

Making your website easier to find on search engines is not something that’s easy to do. But it’s made even more difficult if you have two separate websites: one for desktops and one for mobiles. By having a responsive web design, you will only have one site to look after, so your attention will be much more focused.

Attaching all your efforts on one site and putting all your content in one place will cause your ranking on search engines to rise. Your strategy and tactics are important when it comes to SEO. That strategy will be much more likely to yield positive results if you can centralise it and set your focus clearly.

As you now know, responsive web design is very important. So, make sure your website is designed responsively.

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