Here’s Why YouTube Should Be A Key Part Of Your Marketing Strategy

November 6th, 2020 | Posted in Marketing

You’ve all heard of YouTube. You’ve probably watched a video there already today. Perhaps you used it to listen to music or used a tutorial to learn a new skill. In all likelihood, you’ve probably watched a funny cat video in the last few days. YouTube is ubiquitous and a vital part of any marketing strategy. Unfortunately, few businesses are capitalising on the immense power of video. If you don’t yet have a YouTube content strategy, here’s why you should.

It’s the second biggest search engine on the planet

Yes, after Google, the next big search engine isn’t Bing or Yahoo, it’s YouTube. Millions of people use its search function every day. Many of them will be searching for services like yours. They’re looking for advice, tutorials and entertainment. Why wouldn’t you want to appear here? More importantly, Google indexes videos and displays them on their regular search page. It’s a vital part of your SEO strategy.

Video is the most consumed form of content on the web

Forget blogs, infographics, photos, and think-pieces, it’s video content that is most loved online. Videos are streamed and shared more than any other content on the web. It’s easier to digest and provides a much better way of communicating with people. If you’re looking to implement an effective content strategy, video should be at the heart.

There’s an entire community of people there

There are millions of people who call YouTube home. For many it’s their default social media site, with communities full of people exchanging comments and videos. In particular, the younger generation gather here. Remember, they are your thought-leaders and taste-makers. Gaining a reputation among this crucial demographic will do wonders for your brand.

It’s the first place we turn for… music, tutorials, entertainment

YouTube has become our instinctive first response for many services. Did you know that it’s the biggest music streaming platform on the planet? Without thinking, YouTube has become our default online friend. Millions use it to learn new skills or find entertainment every day. It’s also slowly making its way into our home through TVs, cars and tablets. It will become an even bigger presence in the future.

Viral and shareability

In the online world, content is king. We share it with our friends and family and use it to create an online persona. Nowhere is this more powerful than video content. Many businesses tell us that their industry doesn’t lend itself to video content. This isn’t true! Every business can create compelling content, you just need to find the right angle. Sometimes it helps to work with creatives like Irving Video Production too. Experts can help you create something viral and shareable.

Humanize your business

One of the trickiest aspects of the online world is putting on a human face. It’s easy to hide behind websites and dense copy. But, the best companies allow their emotion and human side to show through. A video is the perfect way to do this.

YouTube should be a strong component of your marketing strategy. Don’t take our word for it, just look at the self-made YouTube millionaires. There is huge potential out there and you’re missing it!

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New study shows that the ‘Zero Day’ on Facebook is closer to being a reality

October 19th, 2020 | Posted in Loud Mouth, Uncategorized

Changes in the algorithm that regulates what is seen on the Facebook news feed have made ​​what at first was a theory and a fear of the brands that use the social network to reach consumers is increasingly becoming a unquestionable reality.The Zero Day on Facebook or Faceboocalypse, as have been baptized some other analysts, is increasingly at the door.Brands fear the time when updates are no longer actually visible in their publications reach less likely to feed their followers and which therefore face the feared situation to be preaching in the wilderness (unless you spend per box to position their post).

A recent study has shown that the Zero Day is closer to being a reality of staying in only a fear of brands.An analysis of NewsWhip, you just compare the data of the media in English (usually on the other hand the starring elements and most viral stories) in January and February this year, has shown that its contents were shared much less in the second month in the first: the reason for this decline is that fewer consumers have seen their links in your news feed and, therefore, they have shared (or comparative) less.

What he has discovered the study?The truth is that the decline has been widespread and therefore can not be attributed to contextual elements.As pointed out in the analysis of Newswhip, weekends volume falls shared by netizens on Facebook items, although this decrease in activity is usually temporary and marked by the calendar quickly recomposed once again begins the week.For the month of February, however, there was a fall earlier this month and never recovered.The activity graph of the top ten online media in English on Facebook was maintained throughout the month of February in discrete levels.

In fact, the situation can quickly translate into numbers.According to data NewsWhip, the 100 most shared stories in January 2015 moved 16.4 million shares in Facebook.The 100 who managed to position itself at the same level in February only succeeded, however, 10.2 million shares.

Facebook has come out of these data indicated that the situation was actually due to a bug.”We have experienced a problem with logging in Page Insights in February that affected how they had correct some organic powerful way, “they said in statements submitted to the US media, noting that although the ratio range of publications was not did affected other counts of the same (ie, the contents were far beyond those shares that have been counted). Explanations of Facebook, even giving a key to understanding what happened, not silenced, however, existing widespread fears that the pages lose their organic visibility in the near future.

In the list of affected (considering what the test measures the impact of the news media more viral in English) is very popular headers, and often taken into Facebook a great ally for dissemination, such as BuzzFeed,The New York Times orThe Huffington Post.The study points out, though, that these media continue to have high shares of engagement and have recovered some positions during the first days of March.However, the survey results are used to thinking a lot about how Facebook is affecting the communication of brands and consumers.

A warning to mariners?

The results also can be understood in two ways.The first is the interpretation that has always given this type of analysis: the marks are, to some extent, slaves to the Facebook algorithm changes that make updates more or less visible and have an impact that goes far beyond what they can control.

But on the other hand, the new situation may be a kind of notice to mariners that things have to change, or that the media have to find new levers to reach readers.Some people seek alternatives to Facebook tracks and some are using Facebook in a different way.Buzzfeed, recall from NewsWhip is publishing and content directly on Facebook (see, for example, the video of Barack Obama doing things that everybody does in everyday) life and getting high success rates.Given that Facebook is leveraging content created or published directly to the network, such as the case of video, the situation can also be an early warning of a change in trend and a new gaming environment.Do not forget that the rumor mill (solvent) notes that Facebook wants to publish content directly.

A Brief History of Zero Day

Be the situation of something marked by a failure of an accountant, it is certain that the fears of Facebook Zero Day go far beyond this measurement and have a much longer history means.The alarmist forecasts of analysts have appeared in recent years, noting that high dependence on Facebook as an element to position it to be shown could be a double-edged sword.Facebook could change the rules of the game and what he was seeing and reaching consumers stop.

That is what has been happening over 2014. Facebook has been tweaking its algorithm throughout the year and has been changing playing conditions, making it harder for brands to get positioned to form organic.There are those who already speaks the twilight of the I like and the need to invest in new ways to achieve consumer engagement.An analyst at Forrester noted even that brands should forget about Facebook as a tool to reach their customers.And a study pointed out that the marks come really only2% of his followers on the social network.

The changes have been accumulating throughout the year.First detected loss of range after Facebook said it would make advertising pages were dispenser scope, later than would prevail now and then to penalize the click-baiting.At the same time, Facebook has been promoting other content, such as videos, which are becoming the kings of the organic range.The rules have therefore changed and so have massively.

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Vital Marketing Ideas You Should Use Now

September 28th, 2020 | Posted in Marketing, Uncategorized

There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some time out to research all the different possibilities for your brand. The ones mentioned here should give you some inspiration. However, you need to consider the nature of your business before making your selection. Some concepts will work better for companies that provide services. Others are well-suited to business owners who sell products. Just use some common sense.

  • Printed promotional materials

Lots of people think that print is dead. That is certainly true in most instances, but not all. For example, advertising in a newspaper is never going to get the results you desire. However, personalised printed materials for your business will work well. With that in mind, you need to invest in some posters, flyers, and leaflets soon. The designers at Alpha Card told our team that lots of companies are currently moving back to print. So, don’t put all your eggs in one basket with online promotion.

  • Publicity stunts

You should never overlook the advantages of a good publicity stunt. Getting positive results usually means doing something strange and unusual. However, you can get a lot of attention by sponsoring charity events and helping good causes. The decision is down to you. Just make sure you build a long list of press contacts. That will make it easier for you to repeat the process in the future. Getting mentioned in the national or international press for free will mean you achieve wide exposure. That is exactly what your business needs.

  • Digital promotion

There are so many ways you can promote your brand in the digital world that you probably don’t know where to start. Even so, some of the techniques used by other company owners at the current time prove profitable. So, you need to do some research into the most affordable concepts. Google Adwords provides an excellent platform for promotion if you have a website. Those of you selling products aimed at young people will see a lot of success on social media.

  • Advertising boards

You still see a lot of advertising boards on the side of major roads and motorways these days. It doesn’t cost a lot of money to get your poster up and reach thousands of people. Don’t make the mistake of thinking those boards are only good for car-related companies. That is simply not true. Even if people don’t turn and look at your advertisement, their subconscious could still remember the image.

So, there you have it. Make sure you consider all those vital marketing ideas the next time you create a new strategy for your business. They have all worked well in the past for other brands, and so there is no reason you won’t get the same results. Just put enough cash aside to pay for the expense. With a bit of luck, you’ll get the money back pretty quickly.

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Business Not As Successful As You’d Hoped? Change Your Marketing Strategy

September 21st, 2020 | Posted in Marketing, Uncategorized

When businesses aren’t successful, they have a limited amount of time to turn things around. Continued failure means the business needs to wrap up and fold, or continue to go into debt until creditors end the operation. Hopefully, your business isn’t that far gone yet. If it’s looking like that might be the case, it’s time to change up your marketing strategy. Read on for a few ideas how you can make that happen.

 

Be Exciting

 

Boring, dry marketing will catch nobody’s eye. Even if your marketing is an informative and accurate depiction of what your business does, if it’s boring it won’t take you anywhere. You need to have an energetic campaign. It needs to be sharp and to the point. You have a very limited amount of time for your marketing to work on people. If they don’t get the full idea of the marketing by the time their patience wears out, they won’t pay attention at all.

 

Digital Marketing

 

By employing digital marketing like SEO services, you can market in a brand new way. Digital marketing is currently poised to be the next big thing in advertising. It can be anywhere on the internet and take almost any form. With digital marketing like SEO, you can directly increase your chances of customers coming to you directly. SEO changes how a search engine views your business website and the search terms you want to be found by. That’s why SEO stands for search engine optimisation.

 

Be Controversial

 

This could be risky. A controversial marketing campaign can go either way. It can net you a lot of press coverage and therefore eyes on your business. It can also draw a lot of negative attention, though, and this attention can be sustained and damaging. Some campaigns that were designed to be controversial fell flat on their faces. Others ended up being controversial by mistake. If you’ve run out of ideas, this could be a last ditch attempt at making your marketing effective.

 

Go Viral

 

Attempting to go viral is hard. It relies almost entirely on the general public to pick up what will become viral or not. Regardless of quality and production values, it seems anything has the potential to go viral. Due to the almost random nature of what goes viral and what doesn’t, you may have to try a few times to get it to catch on. Instead of a single attempt, base a whole marketing campaign around attempting to go viral. One might just manage it and bring exposure to the business. One hit is all you need.

 

Use Multimedia

 

Don’t expect to hit it big with just one type of marketing. A successful leafleting campaign is a drop in the ocean compared to a television advert in terms of exposure. Of course, you need to use the medium that suits your budget. Television adverts are out of the remit of most medium and small businesses. Instead, try local radio or online content sponsorships.

Marketing can be the biggest weapon you have in the fight back against business failure. Just make sure you use it correctly.

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The Marketing Techniques You Can’t Afford to Ignore

September 11th, 2020 | Posted in Loud Mouth, Uncategorized

When you have your own business, you need to make sure you use the right marketing techniques to help it grow. Without marketing your business, your target audience won’t find you. To make sure you’re exactly where you need to be, use these marketing techniques. You can’t afford to ignore them!

Social Media Advertising

Social media advertising is one of the best ways to advertise your business in this day and age. The best thing about it? It’s free! By building social media profiles for your business, you’ll be able to engage with your audience. You’ll also be able to offer a fantastic level of customer service, and share useful information. Just make sure you set up profiles where you’re most likely to find your audience. You should only ever set up as many as you can handle too; so don’t have a profile on every platform if you can’t manage them. Hiring a social media manager is an option for those who want to be ahead of the game! You can also set up adverts on social media, so that people who fit your target audience are shown your adverts. It can be very effective and you can get a huge ROI.

Blogging

Blogging is such a brilliant way to market a business. Most businesses are getting in on the act these days! You could share tips with your audience, or simply keep them updated on what’s going on in the business. The key is to blog consistently rather than sporadically, and make sure you’re posting original content. Make it shareable and you can get a huge following this way!

Vlogging

Video blogging is another great way to market your business. Like blogging, it’s a good way to share useful information. However, it’s usually more appealing to users as they can watch rather than read. You can also get the information across in a shorter amount of time. You can show off your personality when vlogging too, usually much easier than blogging.

SEO & PPC

SEO and PPC have been around for a while and they’re not going anywhere anytime soon. SEO will make sure you’re indexed properly in the search engines. PPC will make sure you get shown for relevant search terms, but it’ll cost you a little when somebody clicks on you. SEO is more organic. Both can be used together to great results.

Trade Shows and Conventions

Trade shows and conventions are good opportunities to make connections in the same industry as you. You can meet potential clients, colleagues, and business associates this way. You can make a huge impact if you choose to speak at a trade show or convention! Convention advertising is definitely worth a look if you want to make an impact!

Run Competitions and Giveaways

Competitions and giveaways get a lot of attention, so you should consider hosting some every now and again. If you do these on social media, you can grow your business pretty quickly!

Are you using these techniques? Leave a comment with your thoughts below!

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