Business Not As Successful As You’d Hoped? Change Your Marketing Strategy

October 21st, 2021 | Posted in Marketing, Uncategorized

When businesses aren’t successful, they have a limited amount of time to turn things around. Continued failure means the business needs to wrap up and fold, or continue to go into debt until creditors end the operation. Hopefully, your business isn’t that far gone yet. If it’s looking like that might be the case, it’s time to change up your marketing strategy. Read on for a few ideas how you can make that happen.

 

Be Exciting

 

Boring, dry marketing will catch nobody’s eye. Even if your marketing is an informative and accurate depiction of what your business does, if it’s boring it won’t take you anywhere. You need to have an energetic campaign. It needs to be sharp and to the point. You have a very limited amount of time for your marketing to work on people. If they don’t get the full idea of the marketing by the time their patience wears out, they won’t pay attention at all.

 

Digital Marketing

 

By employing digital marketing like SEO services, you can market in a brand new way. Digital marketing is currently poised to be the next big thing in advertising. It can be anywhere on the internet and take almost any form. With digital marketing like SEO, you can directly increase your chances of customers coming to you directly. SEO changes how a search engine views your business website and the search terms you want to be found by. That’s why SEO stands for search engine optimisation.

 

Be Controversial

 

This could be risky. A controversial marketing campaign can go either way. It can net you a lot of press coverage and therefore eyes on your business. It can also draw a lot of negative attention, though, and this attention can be sustained and damaging. Some campaigns that were designed to be controversial fell flat on their faces. Others ended up being controversial by mistake. If you’ve run out of ideas, this could be a last ditch attempt at making your marketing effective.

 

Go Viral

 

Attempting to go viral is hard. It relies almost entirely on the general public to pick up what will become viral or not. Regardless of quality and production values, it seems anything has the potential to go viral. Due to the almost random nature of what goes viral and what doesn’t, you may have to try a few times to get it to catch on. Instead of a single attempt, base a whole marketing campaign around attempting to go viral. One might just manage it and bring exposure to the business. One hit is all you need.

 

Use Multimedia

 

Don’t expect to hit it big with just one type of marketing. A successful leafleting campaign is a drop in the ocean compared to a television advert in terms of exposure. Of course, you need to use the medium that suits your budget. Television adverts are out of the remit of most medium and small businesses. Instead, try local radio or online content sponsorships.

Marketing can be the biggest weapon you have in the fight back against business failure. Just make sure you use it correctly.

Digg it Stumble it Add to del.icio.us Comments Off on Business Not As Successful As You’d Hoped? Change Your Marketing Strategy

The Marketing Techniques You Can’t Afford to Ignore

October 11th, 2021 | Posted in Loud Mouth, Uncategorized

When you have your own business, you need to make sure you use the right marketing techniques to help it grow. Without marketing your business, your target audience won’t find you. To make sure you’re exactly where you need to be, use these marketing techniques. You can’t afford to ignore them!

Social Media Advertising

Social media advertising is one of the best ways to advertise your business in this day and age. The best thing about it? It’s free! By building social media profiles for your business, you’ll be able to engage with your audience. You’ll also be able to offer a fantastic level of customer service, and share useful information. Just make sure you set up profiles where you’re most likely to find your audience. You should only ever set up as many as you can handle too; so don’t have a profile on every platform if you can’t manage them. Hiring a social media manager is an option for those who want to be ahead of the game! You can also set up adverts on social media, so that people who fit your target audience are shown your adverts. It can be very effective and you can get a huge ROI.

Blogging

Blogging is such a brilliant way to market a business. Most businesses are getting in on the act these days! You could share tips with your audience, or simply keep them updated on what’s going on in the business. The key is to blog consistently rather than sporadically, and make sure you’re posting original content. Make it shareable and you can get a huge following this way!

Vlogging

Video blogging is another great way to market your business. Like blogging, it’s a good way to share useful information. However, it’s usually more appealing to users as they can watch rather than read. You can also get the information across in a shorter amount of time. You can show off your personality when vlogging too, usually much easier than blogging.

SEO & PPC

SEO and PPC have been around for a while and they’re not going anywhere anytime soon. SEO will make sure you’re indexed properly in the search engines. PPC will make sure you get shown for relevant search terms, but it’ll cost you a little when somebody clicks on you. SEO is more organic. Both can be used together to great results.

Trade Shows and Conventions

Trade shows and conventions are good opportunities to make connections in the same industry as you. You can meet potential clients, colleagues, and business associates this way. You can make a huge impact if you choose to speak at a trade show or convention! Convention advertising is definitely worth a look if you want to make an impact!

Run Competitions and Giveaways

Competitions and giveaways get a lot of attention, so you should consider hosting some every now and again. If you do these on social media, you can grow your business pretty quickly!

Are you using these techniques? Leave a comment with your thoughts below!

Digg it Stumble it Add to del.icio.us Comments Off on The Marketing Techniques You Can’t Afford to Ignore

Simple Ways To Promote Your Online Business On A Tight Budget

October 7th, 2021 | Posted in Marketing, Uncategorized

We all know how much cash the average business owner spends on promotion each year. It can be difficult to keep up with the competition if you don’t invest the same amount. However, we’ve identified some simple ways in which you can promote your company online. You don’t need a huge budget to make good use of these ideas. Indeed, anyone with a website can get involved today. It’s all about getting your name out there. You will also encourage people to become familiar with your brand. That should help to boost sales. It should also put your business in a better financial position.

Social media business accounts

Millions of people use social media websites on a daily basis. You can reach lots of users from many different countries with a business account. It should take no longer than five minutes to set everything up. After that has been done, you just need to worry about posting. Ideally, you should publish two updates every day. Less than that, and you might not see good results. More than that, and you might annoy your audience. Try to post information and links that require a response. Asking questions and using emotive language is always a wise move. You just need to grab attention. Your goal is to get people to stop when scrolling through their news feeds.

Blogging

Starting a blog is a fantastic way to interact with your customers. It will also help you to cement yourself as an authority within the industry. You should publish posts that are related to your business without using blatant advertising. Don’t simply publish information about your latest products and services. To help you come up with the best concepts, you should set up some Google News alerts. Just choose the most appropriate keywords. You will then get emails whenever something interesting happens. You can then use that industry-related news to create future blog posts.

Search engine optimisation

SEO companies are offering some great deals on their services at the moment. That is because there is so much competition in the marketplace. We spoke to the people behind CandidSky SEO Agency last week. They told us that business was booming. As more business owners choose to invest in that service, prices should continue to fall. SEO is good for your business. That is because it helps to ensure your site displays in the right positions. Whenever someone searches for a firm like yours online, you want to be at the top of the list.

There are many other ways you can promote your online business on a tight budget. The ones we’ve listed today are simply the most popular. They have all been used with great success in the past. So, you can guarantee they will provide excellent results for your company. The only other thing we’d like to mention relates to publicity stunts. Getting in the newspapers will mean lots of articles are published online. Many of them will contain links to your website. That is beneficial because Google uses backlinks as a means of working out how popular a domain has become.

Digg it Stumble it Add to del.icio.us Comments Off on Simple Ways To Promote Your Online Business On A Tight Budget

Social Media And Business: Why It’s Such An Important Marketing Tool

September 28th, 2021 | Posted in Marketing, Uncategorized

I challenge you to find something that’s grown as quickly as social media in the last decade. It started off with small sites like Myspace and has now evolved into a massive thing. There are billions of people signed up to social media sites across the web. It’s absolutely huge, and most people will access a social media site during the day. In fact, if you rounded up twenty people and asked them if they used social media every day, they’d probably all say yes.

What started off as a quirky way to communicate with others, has evolved into an important device. You’ll even find it’s become increasingly important to businesses. Once looked down upon, social media is now a primary marketing tool. In my opinion, every business needs to have a strong presence across social media. If you don’t know how to have a strong presence, enrol in a digital marketing course online. Seriously, it’s very important to the overall success of your business.

Still not convinced? Then here are some reasons to change your mind:

A strong social media presence will build greater trust with your customers. You can communicate with them freely, and they can contact you with ease. When you have this easy communication, then trust will build naturally. A consumer feels comfortable doing business with a company that actually talks to them. Plus, if you’re on social media then it’s almost as though you’re putting your business out there. You’re showing that there’s nothing to hide, and people like that. Consumers need to trust a business before they start spending any money. By using social media, you can gain their trust and their business.

Following on from this, as I mentioned, social media is great for communication. It’s a medium that allows customers to get in touch with your business. What this means is that it’s also a great way for you to get their feedback. Quite often people will take to social media and tell companies of any frustration they have. You can then use their complaints as constructive criticism to help improve your business! You can iron out any faults, and it will only serve to make your business more successful in the future.

Social media is also a phenomenal way to promote your business. It’s one of the biggest marketing devices around and with good reason. It’s very easy for you to post a tweet and have it seen by hundreds, thousands, maybe even millions of people. If you can utilize hashtags on social media, then you’ll be finding success. You can post links to articles that talk about your business, or even links to your website itself. Using social media gives you a chance to shout about your business to a very large audience.

To put it simply, your business will struggle without a social presence on the internet. There’s no reason you shouldn’t be using social media; it’s so important. If you have a strong presence, then you’re ultimately going to see a growth in success. Social media can drive traffic to your website and increase your customer base in a short space of time.

Digg it Stumble it Add to del.icio.us Comments Off on Social Media And Business: Why It’s Such An Important Marketing Tool

Essential Advice For New Business Website Owners

September 26th, 2021 | Posted in Marketing, Uncategorized

Starting a new business website can become somewhat of a minefield. There are so many things to consider that you are sure to overlook something important. That is especially the case when it comes to marketing. You want as many people as possible to encounter your site. However, it isn’t always easy to find the best strategies. Considering that, we wanted to offer you a helping hand today. The ideas and concepts mentioned on this page are guaranteed to produce positive results. As with anything in this world, success depends on the amount of effort you put into making it work.

  • Promote your site on social networks

Those of you who haven’t opened social media accounts for your business should do so as soon as possible. Facebook and Twitter offer an amazing platform you can use to reach your target market. Setting up the pages will only take a few minutes. You can then start to post updates your audience might find useful. Refrain from blatant advertising unless you have no alternative. Ideally, you want to post comments and articles that hold some significance to your industry. Try to use emotive language to encourage participation. Asking questions is always a good idea too.

  • Pay for online advertising

There are lots of different online advertising services you might like to use. Google Adwords is always a favourite with business owners. That is because there is no minimum spend. You can invest a few dollars and mess around with the targeting options until you get it right. After that, you can spend more knowing you’re going to create positive results. Don’t limit yourself to Adwords advertising if you can help it. There are lots of alternatives that work well for other companies. Just do some research.

  • Publish carefully created content

Adding a blog to your website is always going to improve your traffic levels. You should post original content that has been created with your business in mind. Ideally, you should try to use lots of keywords associated with your industry. It will help to ensure your articles are ranked properly within search engine listings. That is why blogs are considered to offer the type of content every website needs for good SEO. Of course, there are plenty of optimisation professionals around if you don’t want to deal with that task. You will have to pay for their services, but doing so should help you to get results more quickly.

  • Network with other site owners

It might be possible for you to network with other relevant website owners. Performing a link exchange could help your site to gain more attention. It will also benefit you when it comes to improving SEO. Just make sure you never link to any direct competitors. Otherwise, you will cancel out all the hard work. You don’t want to push any potential customers in their direction.

Good luck with your new business website. Just remember that you’ll have to work hard if you want high traffic levels. So long as you do everything by the book, the outcome should be reasonable. Don’t try to cut corners or use black hat techniques because they always backfire. If in doubt, contact the experts for some advice! There’s always someone willing to help you out if you offer a financial incentive.

Digg it Stumble it Add to del.icio.us Comments Off on Essential Advice For New Business Website Owners