Social Media And Business: Why It’s Such An Important Marketing Tool

August 30th, 2020 | Posted in Marketing, Uncategorized

I challenge you to find something that’s grown as quickly as social media in the last decade. It started off with small sites like Myspace and has now evolved into a massive thing. There are billions of people signed up to social media sites across the web. It’s absolutely huge, and most people will access a social media site during the day. In fact, if you rounded up twenty people and asked them if they used social media every day, they’d probably all say yes.

What started off as a quirky way to communicate with others, has evolved into an important device. You’ll even find it’s become increasingly important to businesses. Once looked down upon, social media is now a primary marketing tool. In my opinion, every business needs to have a strong presence across social media. If you don’t know how to have a strong presence, enrol in a digital marketing course online. Seriously, it’s very important to the overall success of your business.

Still not convinced? Then here are some reasons to change your mind:

A strong social media presence will build greater trust with your customers. You can communicate with them freely, and they can contact you with ease. When you have this easy communication, then trust will build naturally. A consumer feels comfortable doing business with a company that actually talks to them. Plus, if you’re on social media then it’s almost as though you’re putting your business out there. You’re showing that there’s nothing to hide, and people like that. Consumers need to trust a business before they start spending any money. By using social media, you can gain their trust and their business.

Following on from this, as I mentioned, social media is great for communication. It’s a medium that allows customers to get in touch with your business. What this means is that it’s also a great way for you to get their feedback. Quite often people will take to social media and tell companies of any frustration they have. You can then use their complaints as constructive criticism to help improve your business! You can iron out any faults, and it will only serve to make your business more successful in the future.

Social media is also a phenomenal way to promote your business. It’s one of the biggest marketing devices around and with good reason. It’s very easy for you to post a tweet and have it seen by hundreds, thousands, maybe even millions of people. If you can utilize hashtags on social media, then you’ll be finding success. You can post links to articles that talk about your business, or even links to your website itself. Using social media gives you a chance to shout about your business to a very large audience.

To put it simply, your business will struggle without a social presence on the internet. There’s no reason you shouldn’t be using social media; it’s so important. If you have a strong presence, then you’re ultimately going to see a growth in success. Social media can drive traffic to your website and increase your customer base in a short space of time.

Digg it Stumble it Add to del.icio.us Comments Off on Social Media And Business: Why It’s Such An Important Marketing Tool

The Most Simple Ways to Promote Your Business Online

August 24th, 2020 | Posted in Marketing, Uncategorized

Promoting your business online is a brilliant way to get more exposure, a larger following, and more business. If you don’t promote your business online, you’re definitely missing out. There’s a lot to remember and think about, so to help you out, here are some of the most simple ways to promote your business online:

Set Up Social Media Profiles

Social media profiles should be set up even if your business is local. You can engage with people in your local community and post exciting offers. If you’re a bigger business targeting a larger area, that’s even better. Just remember that it takes time to build up a genuine following. Buying followers is pointless – what’s the point in having fake followers if they don’t interact with you? Take the time to post interesting information and build up a loyal following of people who are genuinely interested in you. Here are some more tips too:

  • Post during peak times.
  • Only have as many profiles as you can manage.
  • Consider hiring a social media manager.
  • Develop a brand voice and personality.
  • Be consistent.

Run Competitions

Running competitions is a really good way to get exposure and a bigger following. People love free stuff so you’re bound to get more interest. Make sure you really promote your competitions and see if they work well for you.

Build a Website

If you don’t have a website, you’re making a very silly error. A website is available for your customers to look at any time of day. Even if you just give information on there rather than sell products, it’s better than nothing. There are lots of businesses out there that would be happy to give you more information. They use platforms like Magento to make the most of their websites. You need to stay ahead of the rest of the competition or at least be on par with them, and you can’t do that without a site.

Keep Everything Updated

If you don’t keep your social media sites/website updated, you’re going to look dead to visitors. Keep things fresh and up to date as often as you can.

SEO & PPC

SEO and PPC are tried and tested methods to strengthen your online presence. SEO is an organic way to get search engine success, while PPC can help you make sales instantly. All you need to do is make sure you do effective keyword research, and get a professional company to help you out. You can outsource these services, or have somebody do them for you in house.

Facebook Ads

Facebook ads are targeted to your specific market, so they can have a massive impact. They’ll target people who actually search for what you’re offering, and who come under your target audience. Mothers aged 25-40 with 3 kids, for example.

Use these tips and you’ll notice a big increase in your success. You should eventually develop a large online following and get great results!

Leave your thoughts below. See you next time!

Digg it Stumble it Add to del.icio.us Comments Off on The Most Simple Ways to Promote Your Business Online