The Most Simple Ways to Promote Your Business Online

August 24th, 2020 | Posted in Marketing, Uncategorized

Promoting your business online is a brilliant way to get more exposure, a larger following, and more business. If you don’t promote your business online, you’re definitely missing out. There’s a lot to remember and think about, so to help you out, here are some of the most simple ways to promote your business online:

Set Up Social Media Profiles

Social media profiles should be set up even if your business is local. You can engage with people in your local community and post exciting offers. If you’re a bigger business targeting a larger area, that’s even better. Just remember that it takes time to build up a genuine following. Buying followers is pointless – what’s the point in having fake followers if they don’t interact with you? Take the time to post interesting information and build up a loyal following of people who are genuinely interested in you. Here are some more tips too:

  • Post during peak times.
  • Only have as many profiles as you can manage.
  • Consider hiring a social media manager.
  • Develop a brand voice and personality.
  • Be consistent.

Run Competitions

Running competitions is a really good way to get exposure and a bigger following. People love free stuff so you’re bound to get more interest. Make sure you really promote your competitions and see if they work well for you.

Build a Website

If you don’t have a website, you’re making a very silly error. A website is available for your customers to look at any time of day. Even if you just give information on there rather than sell products, it’s better than nothing. There are lots of businesses out there that would be happy to give you more information. They use platforms like Magento to make the most of their websites. You need to stay ahead of the rest of the competition or at least be on par with them, and you can’t do that without a site.

Keep Everything Updated

If you don’t keep your social media sites/website updated, you’re going to look dead to visitors. Keep things fresh and up to date as often as you can.

SEO & PPC

SEO and PPC are tried and tested methods to strengthen your online presence. SEO is an organic way to get search engine success, while PPC can help you make sales instantly. All you need to do is make sure you do effective keyword research, and get a professional company to help you out. You can outsource these services, or have somebody do them for you in house.

Facebook Ads

Facebook ads are targeted to your specific market, so they can have a massive impact. They’ll target people who actually search for what you’re offering, and who come under your target audience. Mothers aged 25-40 with 3 kids, for example.

Use these tips and you’ll notice a big increase in your success. You should eventually develop a large online following and get great results!

Leave your thoughts below. See you next time!

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Why Outsourcing Companies Will Never Die

August 8th, 2020 | Posted in Reviews, Uncategorized

When I think about business, I often think about how far we have come in the past couple of years. Even just four to five years ago, no one in business would have been able to predict how quickly the industry has evolved. Outsourcing companies are a great example. Once upon a time, no one outsourced any task unless it was completely necessary. Now outsourcing companies are here to stay and may never die. What? Don’t believe me? Here are a few reasons that might change your mind.

The first rule of business is saving money. When you get the handbook on the first day of business school, it is on the first page. If you don’t cut costs, you are unlikely to make money and expand. For the first couple of years, making a profit is difficult because you are just starting. Clients and customers don’t know whether they can trust you, so they hardly ever turn up in droves to splash the cash. Outsourcing firms are experts in saving money. That is the main reason people use them, and if that doesn’t change they will be a fixture for many years.

Apart from money, we are always looking to save time. You know as well as I do that there are not enough hours in the working day. I cannot tell you how often I have gone home and worked until late at night. And I do that because I waste time on tasks that do not concern me or could be better controlled by other sources. There is nothing wrong with admitting that some tasks are not worth your time but are worth other people’s time. In fact, outsourcing companies succeed because of that mentality and will continue to succeed. Menial tasks will always be a part of our business.

What happens when you save time and money? You increase your business’ efficiency. For example, delegating tasks elsewhere frees your internal employees for other, more important roles. Then, the man hours and money you save can be put back into your company. As a result, your company becomes smoother and more efficient. A little efficiency goes a long way and makes a big difference. There are companies out there that compete with competitors just because they are well-organised. Efficiency is the great equaliser and outsourcers can make it happen.

Social media is on the same trajectory as outsourcing companies. In fact, I challenge you to think of a resource that has grown as quickly as social media. The knock-on effect is the importance of social media in business. Without a social media strategy, you cannot converse with your customer base and exploit free advertising. But, it is an art and not every company are good enough to make it work. Businesses don’t want to lose out; there will always be outsourcers who specialize in social media for small business in particularly.

To put it simply, outsourcing is too important a tool at the minute to die out and be replaced. And, there are no signs they will release their grip on the industry anytime soon.

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