Marketing Tips for Small Businesses

October 7th, 2020 | Posted in Marketing, Uncategorized

Let’s look at marketing 10 tips dedicated to small businesses that can help us increase our customer base and our sales.

Specialize in one type of product

The produce or offer only one type of product or service will allow us to be experts or specialists in what we do or offer and, thereby, to provide a product or service quality.

The specialize in one type of product will also allow us to capture more customers, since they, seeing us as experts or specialists, have a high perceived value of our products and we choose rather than competition.

Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or offers goods or services, is a specialist in what he does.

Specialize in one type of consumer

This council is a variation of the first, is to direct our products to only a certain type of consumer.

The focus on a specific audience type will allow us to specialize in it and know very well their needs, preferences, customs and habits and, thus offering a product specially dedicated to meet those needs, tastes and preferences, and design strategies or making decisions based on these customs and habits.

Create an identity

Create an identity means giving a unique style to our business or our products.

By creating an identity position our brand in the minds of consumers, which in turn enables us they identify with our brand and recognize it at any time.

Our identity can be based on any differentiation or important feature in our products, in the style or the way we serve in the design or combination of colors we use, etc.

Offer variety

We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we must offer variety.

Consumers are always looking for variety. Can we achieve to be faithful to our products, but eventually left to find variety in them, we will soon leave and go to competition.

To provide variety we offer different alternatives and constantly launch new products without thereby changing the type or style of our current products.

Listen to the customer

Listening to the customer is being permanently attentive to their opinions, suggestions, comments, complaints or claims.

Even, we must try to find this information, for example, using surveys, creating a suggestion box, talking with them and asking what is your opinion about our products, calling them by phone to see how it fared with their use, etc.

This will allow us to tailor our products to their needs, tastes and preferences, and know what we are doing wrong, what we need to improve, what should we remove or change.

Getting the data of our customers and make a database

We should always try to get the data of our clients such as your name, address, phone, email and date of birth, so that we can create a database that will help us better understand our customers, follow them up and maintain contacts with they.

For example, we can send you a thank you card, greeting or greetings, and so seek to win their loyalty, or we can send a printed newsletter by mail or an email newsletter to your email, on our new offers or promotions.

To get your data we can make use of promotions, for example, create a lottery in which to participate have to enter your details, or we can simply solicitousness when you purchase our products or services.

Identify needs, tastes or preferences

We must always seek to identify needs, tastes, preferences, habits or customs of our individual customers.

This will enable us to offer a personalized, for example, offering a product specially designed according to the tastes or preferences of a particular customer.

To detect the tastes or preferences of our clients, we monitor and analyze them, for example, what products they use most are, what their habits, what their buying preferences, etc.

Be attentive to competition

Just as we must be ever vigilant to our market or target audience, we must be ever vigilant to our competition.

We must be attentive to the strategies or actions you perform as well as the emergence of new competitors.

This information will allow us to react quickly, for example, designing strategies that allow us to meet his, or making decisions that allow us to counteract or take advantage of their actions.

Use testimonials

Whenever possible we should not look for testimonials from satisfied customers and then use those accounts as an introduction to other potential customers.

The bigger the testimonies and the more known are the clients that we do, we will cause better impression.

We may publish the testimonies, for example, in our brochures or website, or we can simply mention to potential customers, major customers we have served and the services we have provided them.

Find referrals

Whenever possible we should seek referrals , ie ensure that our customers recommend us and help get other clients.

One way to achieve this is to give our customers discount coupons that give them away to their acquaintances, and offering a product for free whenever it is used three of their coupons.

We should always devise strategies that allow us to get referrals, however, we must remember that the best way to achieve that we recommend, is offering a product or service quality.

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Signs You’ve Found the Right PR Agency

September 5th, 2020 | Posted in Marketing, Uncategorized

Finding the right PR agency to help you reach your targets as a business is so important. A strong online presence is essential, and doing the right things online can make all the difference to your success. So, how can you be sure that you’ve found the right PR agency? Here are some pointers:

They Aren’t Vague With You

So many PR agencies can be vague with clients and potential clients. Why? What sort of secret magic formula are they trying to hide? There isn’t a secret magic formula, so if they are being vague with you, you should probably get rid of them. You want a PR agency to be open and honest about how they plan on achieving your results. If you feel you’re having things hidden from you, this isn’t a good sign.

They are Honest About What You Can do

Some PR agencies will try to get you on board by lying to you about what you can do in terms of success. If what they’re telling you sounds too good to be true, then it probably is. Their results with other companies should speak for themselves. They should be honest about where they think they can help you, and what will be difficult to achieve. Then you know you can trust them.

You Get Along With Them

You don’t need to be best friends with them, but you should have a pretty good feeling about them. If you get on with them to an extent, and you like the vibe they give off, this is a very good sign. Sometimes you get a bad feeling about working with a company, and I’d usually tell you to go with your gut.

They Suit Your Budget

You probably have a budget that you’re willing to spend on this kind of thing. Being cheap here is not the way to go; it’s an investment that all businesses need, so you shouldn’t try to save or cut corners. Be generous with your budget, but sensible. You’re not looking for the cheapest company to help you, but you should be searching for value for money. If you have value for money, you know you’re getting the most for the amount you’re spending.

They’re Happy to Answer Your Questions

If you get a feeling is getting annoyed with you asking so many questions, then they aren’t for you. You’re spending money here, so it’s important you’re happy with the answers you’re getting. If they seem happy to tell you what you need to know, this is a good sign.

They don’t Try to Upsell

Most businesses offer multiple products and services. However, many of them will offer them to you when you don’t need them, just to try to make a quick buck. A company should only try to upsell to you if it’s obvious you need it. If they are constantly encouraging you to spend more money with them and you’re not sure why, don’t do it.

Have you found the right agency? Leave your thoughts below!

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Build Your Business On Solid Ground With A Steady Marketing Campaign

August 20th, 2020 | Posted in Marketing, Uncategorized

Every website has the potential to be a business. It does not matter whether it is selling anything because an excellent web page can simply sell information to the consumer. You can then attract advertisers and in months your website is a business. You can understand then why there are so many unheard of businesses online. They have not used any marketing techniques to get their site seen and so it becomes a dead space on the internet. No one sees it and businesses lose huge amounts of profit because they do not have an online profile. You do not want your business to end up this way, so you need to be promoting it online from the beginning.

1) Use SEO

SEO is the centre of your marketing campaign. It is how you get people to view your website in the first place. You can do it yourself by learning about search engine optimization online, or you can hire a company to set your business up with SEO. First, you need to understand what it is. We can simplify it by saying that SEO is how you get your site to the top of a search results page. Once your site is at the top, consumers will click on it when looking for products or services that your company is selling. After this occurs, you will see a huge increase in profit. By visiting brandnative.com, you can learn more about this service and what it could do for your business.

2) PPC

Pay by click marketing is quite similar to SEO because it is another way of getting your company seen and noticed online. There are some companies that offer this possibility because it is not a service that you can set up yourself. A company, typically a search engine company like Google, is paid to get your site seen more online. How much you pay will depend on how successful the strategy is for your company. That means that if it doesn’t work at all, you will not have to pay a dime.

3) Website Redesign

Of course, PPC and SEO are only useful if once you get a viewer to your site they turn into customers. The only way this happens is if you have an attractive, easy to navigate, website. It should be colourful and stylish while maintaining a certain level of professionalism. You do not even for a moment, want potential customers to get the idea that your company site is not the real deal. You can ensure this never happens by getting it designed by experts. A good web design company will know exactly what a customer wants to see and experience when they visit a business website. They know how to make you a trusted company.

4) Get Your Company Out There

Our last tip is to do some of the work yourself. You should be active on social media, regularly Tweeting and updating your business Facebook accounts. If you do not do this, your customers will lose interest in your business online, and it will reduce your internet profile. You need to stay active and to keep pushing your marketing further to generate more interest and in turn, bigger profits.

 

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Marketing Tips That Will Get Your Business To The Top

July 13th, 2020 | Posted in Marketing, Uncategorized

Is marketing your company online free? No, it’s not and don’t let anyone tell you otherwise. To market your business online successfully, it will cost a small amount of money. However, the services you receive will be of good value. We guarantee that if you use the right online marketing techniques, interest in your business will skyrocket. You will be able to claim a bigger piece of the market, and you might even get to steal a few customers from your competition. So, the question you should now be asking is what type of internet marketing do I need to use to make this happen? We thought you might ask, that’s why we’re recommending these techniques and services.

PPC

Let’s start with the easiest one to understand and that’s PPC or pay by click marketing. When a customer uses the internet, they search for keywords in a search engine like Google or Yahoo. They don’t look for specific companies or businesses unless they have already made up their mind on which one they are going to use. So, if they were searching for used cars, they wouldn’t type in www.carsforsale.com, they would type in “used cars for sale.” Then they’ll select a link from the search results. They will usually only look at a couple, and that’s why you want your website on the first page. Ideally, you want it at the top of the first page and there is one sure fire way to achieve this. You pay a company to add your site as one of the top sponsored links. Adwords is the most popular form of PPC so you should consider in investing. You will be amazed by what it could do for your company.

Video Advertising

Remember, you want your business to be seen as dynamic and interesting. At the minute, the most popular form of social advertising is by sharing pictures and images. So, you pin a picture from your site on Pinterest; people share it and your search ranking increases. Thus, you get more interest in your business with very little effort on your part. But, we think shortly video shares are going to overtake image sharing as the most popular form, and it’s already started to happen. You might be using Snapchat in your personal time, but we wonder whether you have started using it to market your business. Others like IGN have. They have live stories active on snapchat every day, giving updates on their site, and you should do the same.

CRO

PPC will get customers to view your site. Video Ads will get them interested in searching for it as well as keeping your business fresh in their minds. But, what about what happens after they find your business site online. You want to make sure that they commit to a purchase of the product or service that you are selling. To do this, you should invest in CRO. Companies that offer CRO collect data and know exactly what turns a viewer into a customer. If you contact them, they will assist you on how to use CRO to tweak on your site.

Use these resources and you can be assured that your business’s name will be the one on everyone’s lips.

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