Here’s Why YouTube Should Be A Key Part Of Your Marketing Strategy

November 6th, 2020 | Posted in Marketing

You’ve all heard of YouTube. You’ve probably watched a video there already today. Perhaps you used it to listen to music or used a tutorial to learn a new skill. In all likelihood, you’ve probably watched a funny cat video in the last few days. YouTube is ubiquitous and a vital part of any marketing strategy. Unfortunately, few businesses are capitalising on the immense power of video. If you don’t yet have a YouTube content strategy, here’s why you should.

It’s the second biggest search engine on the planet

Yes, after Google, the next big search engine isn’t Bing or Yahoo, it’s YouTube. Millions of people use its search function every day. Many of them will be searching for services like yours. They’re looking for advice, tutorials and entertainment. Why wouldn’t you want to appear here? More importantly, Google indexes videos and displays them on their regular search page. It’s a vital part of your SEO strategy.

Video is the most consumed form of content on the web

Forget blogs, infographics, photos, and think-pieces, it’s video content that is most loved online. Videos are streamed and shared more than any other content on the web. It’s easier to digest and provides a much better way of communicating with people. If you’re looking to implement an effective content strategy, video should be at the heart.

There’s an entire community of people there

There are millions of people who call YouTube home. For many it’s their default social media site, with communities full of people exchanging comments and videos. In particular, the younger generation gather here. Remember, they are your thought-leaders and taste-makers. Gaining a reputation among this crucial demographic will do wonders for your brand.

It’s the first place we turn for… music, tutorials, entertainment

YouTube has become our instinctive first response for many services. Did you know that it’s the biggest music streaming platform on the planet? Without thinking, YouTube has become our default online friend. Millions use it to learn new skills or find entertainment every day. It’s also slowly making its way into our home through TVs, cars and tablets. It will become an even bigger presence in the future.

Viral and shareability

In the online world, content is king. We share it with our friends and family and use it to create an online persona. Nowhere is this more powerful than video content. Many businesses tell us that their industry doesn’t lend itself to video content. This isn’t true! Every business can create compelling content, you just need to find the right angle. Sometimes it helps to work with creatives like Irving Video Production too. Experts can help you create something viral and shareable.

Humanize your business

One of the trickiest aspects of the online world is putting on a human face. It’s easy to hide behind websites and dense copy. But, the best companies allow their emotion and human side to show through. A video is the perfect way to do this.

YouTube should be a strong component of your marketing strategy. Don’t take our word for it, just look at the self-made YouTube millionaires. There is huge potential out there and you’re missing it!

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Corporate Essentials for all Small Business Owners

July 27th, 2020 | Posted in Loud Mouth, Uncategorized

Many people try to launch small businesses every year. But a lot of them overlook how important it is to get the basics right. You need a basic grasp of what it entails running a company. Once you’re au fait with this, it’s a question of putting these into practice. Check out these business essentials, and make sure you’re implementing them.

Money

If you’re serious about wanting to launch your own company you’re going to need capital. It’s no secret that entrepreneurs have to spend a lot of money. There are plenty of startup costs that you’re going to face. So you must make sure you have the money necessary to bankroll your business. And this is something a lot of people get wrong, and that’s why their businesses fail. So you’re going to need to save up and have some cash behind you before you launch. Failing this, you could always apply for a business loan.

Security Tips

As an entrepreneur, your business is your livelihood, so you need to look after it. The problem is, everything’s digital so your company is more susceptible to security risks. There are issues with viruses, hackers and data thieves. You’re going to have a lot of sensitive information running through the business. So you have to make sure you protect this information. This means password protecting all the computers in the company. You also should run antivirus software, and get an excellent IT support team on board.

Marketing Strategy

It’s imperative that you have an excellent marketing strategy for your company. The key to success in business is how well you promote and advertise your brand. These days marketing is much easier than it was thanks to the internet. You have a wealth of avenues you can use to drive the enterprise and generate interest. First off, you need to make sure your website is dynamite! This is going to be the first contact anyone will have with your company. So you need to inform, promote and attract all at once using excellent SEO. It’s also going to be vital to get on social media sites and make sure you have a strong presence there too.

Outsourcing

If you’re new to the business world, you might not be too familiar with outsourcing. This is the practice of sending work outside the company. The idea is that you hire freelancers to complete the projects for you. As a result, you save money, and you make sure the work gets completed faster. There are so many areas of the business that you can outsource. So you need to use it as much as you can. All your rivals will be outsourcing. So if you want an efficient and streamlined brand that keeps up with the times, you need to as well.

When you run a business, you’re in for a lot of hard work and sleepless nights. If you want to realise your vision, it’s going to be hard. But it’s not impossible as long as you put these essentials into action. You need to understand everything that’s involved in the running of a company. Then you can use it to your advantage.

 

 

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