Expert Advice On Improving Your Customer Service

September 3rd, 2020 | Posted in Marketing, Uncategorized

A business relies on its customers for a lot of things. Firstly, they provide the money a business needs to stay afloat. Secondly, customers can decide on the reputation of the business. If customers are satisfied, your business will earn a good reputation.

This means you have to pay close attention to your customer service. By providing good customer service, you keep your customers happy. Here are some ways you can improve customer service:

Keep It Local

It’s a good idea for you to keep your customer service local. By this I mean, make sure your customer service team are based locally. This doesn’t have to mean they need to be in the same city/town as you. Just make sure they’re in the same country. Many people get frustrated when they ring up customer service and are put through to someone in a different country. Lots of businesses tend to outsource customer service to companies in Asia. There’s nothing wrong with outsourcing but outsource locally. People feel a lot more comfortable if they can understand the person on the other line. So, ensure that your customer service staff all have excellent English speaking skills.

Improve Telecommunications

There are a few things you can do to improve customer service that revolve around telecommunications. Firstly, you can change the way you speak to customers over the phone. Make sure you use a calm and friendly voice at all times. Speak to them with a voice that makes them feel like you’re listening and happy to help. If you’re all boring and mopey, then no one will want to talk to you.

Secondly, improve your telephone service. This can be done by improving the line connection you have. You can buy hosted telephone systems, as seen on the Hosted VoIP UK website. A hosted system is normally provided by a secure internet connection. Which is different to a normal telephone line. By using an internet connection, the quality is a lot better and crisper. This means you won’t have to worry about hearing a horrible static sound when on the phone. The connection will always be clean and clear. This will make things a lot better for both you and your customers and improve your customer service.

Be Diverse

Don’t just focus on the telephone side of customer service, be diverse. There are many other tools out there that can be used to deliver great customer service. For example, use your website to provide help to customers. You can have online customer service agents that will speak to customers on your site. It works a lot like an instant messaging service. There will be a text chat on your site that customers can click on and ask questions to a customer service advisor. It’s quick, easy, and can improve the overall service.

Also, think about using social media as a form of customer service. You can use sites like Twitter and Facebook to speak with your customers. It gives them an easy way to ask questions and speak about problems. If you’re more active on social media, your customers service can become a lot better.

 

 

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Are You Missing Out On Valuable Local Markets? Read This & Find Out

August 28th, 2020 | Posted in Marketing, Uncategorized

The main advantage of an online business is also a weakness. There’s no doubt it has enabled many companies to grow out nationally and internationally. And, they have done so quicker than they could have dreamed before the Internet arrived. However, too many businesses often fail to take advantage of a fundamental source of custom – their local markets. So, the question is; is your company as local as it could be?

There are definite advantages in doing so. Primarily, it will help you rank higher in your area for keywords that you cannot possibly hope to rank for on a national basis. Secondly, it can help you grow a robust customer base from which to grow from. Here are some tips you can use to get you up and running.

The basics

First of all, be clever with your keywords. As you know, the keywords that you use on your website will help Google and the other search engines find you. If you have an excellent site that fulfills all their needs, then you rank higher – it’s as simple as that. But what about being more local?

Well, make sure that your phone number and address is on every page of your website. Why? Because Google will attribute your address and area code with where you live. Also, write as much as you can about your local area on your web pages. Use local clients for testimonials, for example. Or talk about your business experiences in your town. The more you can write about your company in terms of its location, the more signals Google will pick up.

Using tools

There are hundreds of tools that you can use out there to improve your local ranking for your startups. Some are free – updating your business on Google Maps, for example, sends a very strong signal. Some, however, offer a little more in depth analysis.

You could, for instance, use a local rank checker to see how your website is doing in terms of the competition. You can also use these kinds of tools to find out where your rivals are getting things right, and where you are slipping down. Once you balance out those results, you will be neck and neck. Then all you have to do is deliver better content and keep fleshing out your links – which we will go into now.

Finding local links

How do you go about getting more local links? It’s easier than you might think. Start with adding your company to your local business directories. There are dozens of them around in most areas, from city level through to county level. Next, try and find companies in your area that you have done work for or sold products to – and ask them if they can mention you on their website.

Finally, build up a relationship with the local press. Local news outlets get a lot of visitors every day and are seen by the search engines as authority figures. Any links from them will be strong – and safe. So, see if you can come up with an interesting piece of news about your industry. Perhaps you have noticed a pattern in your sales, or maybe you have some impressive statistics to share? Anything you can use that might make an interesting story could get your name in some interesting positions.

Do you have any more tips for getting a more local audience? Let us know and we’ll get right back to you!

 

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