Having a business or a company does require a creative effort to promote it. Need a cohesive team to make a campaign to service a product. This is a very important part of marketing. Associated with the public who are direct consumers of a company is very important. You need good communication skills with the community so that the products you offer can be accepted in society.
Given its importance for an expert who will provide explanations and promotions for services or products you offer, then there are the Public Relations for media that was assigned as a direct jump to the public as promotional. Especially the companies that offer public relation services that PR firm that will help you introduce the restaurant, night club or all things related to life style.
This will help once when your company has a difficulty in terms of product marketing require special skills. These skills can only be owned by someone who deeply study in the field of public relations and have the skills to face the public and market a product or service you have. There was not one of you trying to solution of a problem being faced by your company related to marketing.