The 6 Basics Of Digital Marketing

July 11th, 2020 | Posted in Marketing, Uncategorized

The great thing about online or digital marketing is that everybody can do it. It marks out a level playing field where entrepreneurs can build an empire from their bedroom. A small website or mobile app can turn themselves into a billion dollar company. All thanks to digital marketing. You no longer need huge pots of money to fund TV, radio, and magazine advertising. You just need some basic knowledge, and some creative ideas. Here are the bare essentials.

A website – It’s now easier than ever to build your own website. And we still suggest that everysingle business have one. (Social media is not a replacement for a great website). It’s the first place that any prospective buyer or client turns to before making a decision. Use WordPress to build your own, or hire a professional web designer to create a bespoke version. Don’t rush this stage, it’s a crucial part of your brand identity.

SEO – ‘SEO’ stands for ‘search engine optimisation’. Essentially, it means getting your website as high as possible on Google’s search rankings. The biggest websites rely on Google for up to 50% of their traffic. So, if you want to reach a huge number of people, it’s essential. The techniques are numerous, but here are the fundamentals. Google are looking for relevancy (through keywords and great content). They’re also looking for authority (lots of traffic and links back to your website).

Email marketing – We have been using email since the 1980s. That’s a lifetime in internet years! Yet, it is still the most powerful way to connect with your community. In fact, most big businesses rely on it for their sales. As a small business, you should be collecting email addresses, and sending timely updates. Send newsletters, exclusive discounts, and personal recommendations.

Social media – Some companies have built their entire fortune through social media platforms. There is no better way to reach out and interact with your customers. Facebook and Twitter are the most obvious platforms. However, don’t forget about Pinterest and Instagram, which are currently showing huge rates of engagement and sales referrals. Managing an effective social media strategy can feel overwhelming. We often find it easier to outsource to a professional marketing company to handle the various accounts. Find out more about social media agencies, and see if your business would benefit.

Video – Some small businesses don’t understand the enormous potential of YouTube. It’s the second biggest search engine in the world, generating billions of views every day. You need a presence here. Start brainstorming unique ways to present your company in video form. YouTube videos are the most viral form of content. Make sure you have a plan.

Advertising – Last of all, you can give your marketing a real kick with online advertising. We suggest trying a few Facebook adverts. You can target them to a very specific audience using demographics and personal interests. From there, graduate to Google adverts. You’ll boost your traffic significantly, and learn more about your customers.

That’s all there is to it! Remember, this is simply an introduction to digital marketing. Keep digging, and keep learning!


The Beginner’s Guide To A Powerful Web Presence

July 9th, 2020 | Posted in Marketing, Uncategorized

Every modern business needs a powerful online presence. The internet is where all your customers are! So, it’s your job to set up an effective web to find and capture them. If you’re not sure where to start, don’t worry, we’re here to help. Building an effective web presence takes time, but it’s worth it when the customers start pouring in. This guide is all about putting your ideas into practice. You’ll turn your business into a giant online presence in no time. Let’s take a look, shall we?

Website – Before you do anything else, you need a strong central hub. That’s your website. Your website should provide all the information about your business and your products. It’s the central place that customers should be directed to. We’ll soon talk about social media, mobile apps, and email. But remember, they must all link back to this one main place. It’s now easier than ever to set up your own site using design templates to help you along.

Social media – Once you’ve got a website in place, it’s time to start luring people to it! The more people that reach your website, the more sales you make. The better your reputation, and the stronger your brand. As a startup company, the best way to do this is through social media. Facebook, Twitter, and Instagram are all very powerful when it comes to driving sales and traffic to your site. It’s the first weapon in your digital marketing arsenal. Not only that, but they’re an effective way to build a community and connect with them daily.

SEO – ‘SEO’ stands for search engine optimisation. It’s an essential part of your online presence because it directly affects your ranking on Google. When people search for your product or service, you need to show up in those results. That means optimising your site to improve your search engine visibility. We asked SEO consultant, Oliver Wood, for some tips here. He told us that SEO techniques change year-on-year as Google regularly update their algorithm. However, the basics include using keywords to show your relevance, and generating links to prove authority.

Mobile app – When we talk about an online presence, most people instinctively think of desktop or laptop access. However, we now live in a world where 50% of all internet access takes place on a mobile device. That means your online presence is halved if you don’t consider your mobile strategy. A fully-formed mobile app is still the best way to connect with people on a handheld device. You can even make one yourself if you’re up for the challenge!

Email – A strong email presence is perhaps your most important marketing tool. Why? Because it’s the single biggest driver of sales to most websites. Many consider email marketing to be old news, but smart website owners understand its value. Start collecting email addresses of your customers and website visitors. Then, send timely emails about discounts and updates.

These are your five basic elements of a strong web presence. From here, you can start to build an empire! Good luck!


Six Low Cost Ways To Market Your Business

July 7th, 2020 | Posted in Marketing, Uncategorized

Do you want to market your business to as many people as possible? Of course you do. Every business owner’s dream is to hold a better footing on the market, but achieving the goal is hard work. Not only is it difficult to pull off, it is expensive. But, marketing is a necessity that all businesses need, so you are going to have to splash the cash if you want results. Or are you? In fact, there are ways of marketing your business on a budget. All you have to do is follow these tips.

Plan Your Attack

Define who your demographic is and figure out a specific strategy that can hit that can reach that demographic effectively. Who are the people making the decisions? How likely are they to use your business? Where are you most likely to find them? These are vital questions that you need to answer before you start. For example, a forty old mother of two is more likely to be found on social media or the internet than Chief Technical Officer of a company.

Get A Website Set Up

If you haven’t got one already, set up a website. Results driven web marketing is an essential part of a business’ marketing strategy. Techniques such as SEO are essential for increasing traffic to your brand and getting noticed. However, without a basic website you cannot use effective online marketing techniques, and in 2015 they are a mandatory part of the business industry.

Use Social Media

It is important that you don’t place too much emphasis on social media. That being said, do not neglect social media altogether. It is an essential, free tool that can reach plenty of people if you use it properly. Sign up to them all and use them to attract different members of the industry. LinkedIn is a fantastic way to connect with professionals and peers in your field while Twitter and Facebook will entertain a more holistic audience.

Think Outside Of The Box

Maybe it isn’t outside of the box, but business cards are old school, and they shouldn’t be forgotten in a hurry. In fact, they should be used with a variety of methods for the perfect marketing strategy. Get a couple of hundred printed and get them into the hands of as many people as you can. Business cards do not cost a fortune, and they are memorable. Plus, if you pass them to one person there is more chance they will be recycled to potential clients.

Find Something Unique

Once you have found your unique selling point, write quality content and get it published. The more unique your business is, the better chance there is of clients and customers noticing you. In fact, if you offer something that no one else does, you are the only avenue when they require those certain skills.

Put Videos On YouTube

Again YouTube is a free method of advertising. But this time, you are promoting your business with the power of video. If potential clients and customers see a friendly or approachable business video, they will instantly relate and remember your name.

You are more likely to get approached if you are open and trustworthy.


Why You Should Use Gorgeous Models to Promote Your New Products

July 5th, 2020 | Posted in Loud Mouth, Uncategorized

We all know that marketing is the cornerstone of any successful business. And we’ve all heard of the common marketing techniques. Things like blogs and social media marketing are popular and effective. But, these are commonplace methods that almost all businesses are going to make use of.

The idea for you is to try to come up with less common methods of marketing. These will give you an extra edge, and help set you apart from your rivals. One of the best suggestions would be to use gorgeous promo models to promote and advertise your products. If you’re looking for reasons why you should do this then read on.

Visual Association

It’s important in business to have visual association. People like to be able to put a name to a face. And with business this is essential when you promote. It’s important to have an actual person to relate to rather than an advert. And this is why it works so well when you have models. People will see them promoting your brand, and this gives you more legitimacy. It’s a fact that human interaction is important. And seeing someone promote something in the flesh always works better than watching an advert.

Sex Sells

The bottom line is that sex sells. If you look at successful marketing campaigns through the years, the majority will have sexual connotations. As a society we like sex, and it’s important in our lives. And what better way to promote your products than using sexy models. Look at the success Lynx have had taking this approach. By having somebody attractive endorsing your products you’re going to attract interest. Psychologically people are more likely to choose something if it’s advertised by someone gorgeous.

Opportunity for More Live Events

By bringing in models, you improve the opportunity for more live events. It’s important to make the most of these because they are an essential part of marketing. Live events create a great atmosphere for customer interaction. And by using models you can improve attendance and the effectiveness of your live events. Check out Marquee Image promotional models and figure out who’d best be suited to your brand. You really need to embrace the live events arena, as this can really benefit you as a company.

You Can Work on Other Things

Another huge advantage of hiring promotional models is that it frees you up. Promoting and advertising take up a lot of time. And you already have a great deal on your plate running your own business. So, by using models you and your staff can focus on getting other things done. And you’ll still have the perfect people to market your products. This is a great form of outsourcing, and helps keep the business running as it should be.

When it comes time to market your business it’s important to think outside the box. There are so many different marketing strategies you’re able to use. And something you might not have thought of before is making use of promo models. As you can see from this post, that is an excellent idea, and one that should be used more.

 


Absolutely Crucial Elements Your Website Has To Exploit

July 3rd, 2020 | Posted in Marketing, Uncategorized

Once upon a time, having a website was enough to set your business out from the crowd. People used to think, ‘wow, a website. That is amazing’! See, back in the day, before technology became so commonplace, we were easily impressed.

Today that is not the case because a website is the least that a consumer expects from your business. Today, having a website isn’t enough; your website has to be perfect. Obviously, that is not an easy thing to achieve, and many don’t because they don’t know what to include and what to omit.

For your information, here are five elements that your website absolutely cannot forget to implement. Seriously, with regards to websites they are the judge, jury and executioner.

A Succinct And Concise Homepage

A website is a business’ chance to make a good first impression. In fact, a lot of consumers might not even know who you are until they have checked out your internet presence. To avoid angering and confusing them, you need a simple introduction, and your homepage is exactly that. It tells people who you are, what you do and why you are the best option around.

Name Or Logo

To identify with your company, they need a way of identifying who you are. When you think of the biggest companies on the planet, a logo instantly springs to mind, like the McDonald’s M. That is the dream, but for a lot of companies it is not the reality. Alternatively, your name will suffice. A good tip is to keep the name of your domain and your company the same. That way, no one gets confused, and it is easy to spot.

Easy Navigation

If people cannot surf your site, they will leave to another competitor. There are far too many companies on your side of the market that will give them what they want if you cannot. As a result, they will start a quick Google search and forget you in less than a second. All you need to do is make sure the layout allows easy access, and it is pretty. Looks are striking and impress the user, and easy access allows the user to find the information they need quickly and efficiently. The last thing you want to do is annoy them and make them angry, which is why most businesses go with a pro.

Search Engine Optimisation

The key to a successful website is creating traffic. Traffic is the amount of people who visit your site on a daily basis. The more traffic, the more chance you have of converting views into sales. Sounds easy, right? And it is, to a degree. Content is key because original content will create a buzz and keep people coming back for more. Plus, maximise your keywords throughout your site. Consider what you offer and what people will type in to find your services. Effective keywords will get you further up the Google ranking system.

E-commerce

However, viewers cannot buy if there is no portal that allows them the luxury. E-commerce allows you turn your views into sales, which is why you need a quality partner. Magento development is one of the best e-commerce services around, and it will be vital to your company in the future.

Without these elements, your website is doomed to fail.