5 Ways to Interact Better with Customers

September 13th, 2020 | Posted in Marketing, Uncategorized

Having a real relationship with your customers is vitally important, so here are 5 great ways you can interact better with them.

  1. Make Interactions Easy

The first place to start is by looking at how interactions between your business and its customers take place. If they are messy and complicated, people are not going to have any interest in communicating with you, so make things easier.

When your customers have a problem, your team needs to be able to sort things out quickly, otherwise you might end up losing the customer forever. Let them file complaints in person, on the phone, via email or over social media. This variety of options makes the process easier for them.

  1. Train Your Staff in Basic Customer Service Skills

Every business needs to know how to deal with customers, but this is no good unless your employees know how to get the basics of customer services right too. If they don’t, you need to focus on training them so that they do.

You can send them away on a training course, or, if that’s too expensive, you can train them by yourself. It’s really not that complicated. There are certain questions and situations that arise when working in customer services departments, so make sure these areas are covered.

  1. Participate in Community Events

Talking to customers and people in the community isn’t something that should only be done when you’re trying to sell something to them. You should try to prove to people that you’re interested in being part of the wider community.

So, get out there and participate in all the different community events that bring people together and get people talking. It will improve your business too though. If people get to know your business and like you as a business owner, they’ll want to buy from you more.

  1. Keep People Up to Date

Customers need to be kept up to date with regards to changes that might be relevant to them. It’s a way of keeping them in the loop rather than shutting them out of things. It’s also a great way of reminding people that you’re still out there and open for business.

You can do this by sending out a weekly or monthly e-newsletter. To do this, you first need to build up a collection of email addresses. Ask people to submit their email address when they land on your homepage to collect as many as possible.

  1. Create a Blog

If you need to build up a community around your brand and attract new people to the business, you should start your own blog. You’ll be able to prove to people that you’re an authority in your sector.

All you need to do is make sure you’re creating blog posts that are filled with relevant facts that can engage the kind of people who are important to a business like yours. It might seem challenging at first, but you’ll get there.

Customer interaction is vital, so consider each of the above tips


The Marketing Techniques You Can’t Afford to Ignore

September 11th, 2020 | Posted in Loud Mouth, Uncategorized

When you have your own business, you need to make sure you use the right marketing techniques to help it grow. Without marketing your business, your target audience won’t find you. To make sure you’re exactly where you need to be, use these marketing techniques. You can’t afford to ignore them!

Social Media Advertising

Social media advertising is one of the best ways to advertise your business in this day and age. The best thing about it? It’s free! By building social media profiles for your business, you’ll be able to engage with your audience. You’ll also be able to offer a fantastic level of customer service, and share useful information. Just make sure you set up profiles where you’re most likely to find your audience. You should only ever set up as many as you can handle too; so don’t have a profile on every platform if you can’t manage them. Hiring a social media manager is an option for those who want to be ahead of the game! You can also set up adverts on social media, so that people who fit your target audience are shown your adverts. It can be very effective and you can get a huge ROI.

Blogging

Blogging is such a brilliant way to market a business. Most businesses are getting in on the act these days! You could share tips with your audience, or simply keep them updated on what’s going on in the business. The key is to blog consistently rather than sporadically, and make sure you’re posting original content. Make it shareable and you can get a huge following this way!

Vlogging

Video blogging is another great way to market your business. Like blogging, it’s a good way to share useful information. However, it’s usually more appealing to users as they can watch rather than read. You can also get the information across in a shorter amount of time. You can show off your personality when vlogging too, usually much easier than blogging.

SEO & PPC

SEO and PPC have been around for a while and they’re not going anywhere anytime soon. SEO will make sure you’re indexed properly in the search engines. PPC will make sure you get shown for relevant search terms, but it’ll cost you a little when somebody clicks on you. SEO is more organic. Both can be used together to great results.

Trade Shows and Conventions

Trade shows and conventions are good opportunities to make connections in the same industry as you. You can meet potential clients, colleagues, and business associates this way. You can make a huge impact if you choose to speak at a trade show or convention! Convention advertising is definitely worth a look if you want to make an impact!

Run Competitions and Giveaways

Competitions and giveaways get a lot of attention, so you should consider hosting some every now and again. If you do these on social media, you can grow your business pretty quickly!

Are you using these techniques? Leave a comment with your thoughts below!


How To Market Your Telecom Company Like A True Expert

September 9th, 2020 | Posted in Marketing, Uncategorized

Marketing in the telecoms world can be very expensive. That is because there is lots of competition around, and you have such a broad target audience. Even so, there are lots of simple ways you can get ahead if you have the right level of funding. Presuming you don’t have more than $100,000 set aside for the endeavor, it would make sense to look for some further investment. You should have known how much this task was going to cost before you launched your company. However, all is not lost. You should find plenty of people willing to give you some cash for a slice of the pie.

Think outside of the box

If you use the same techniques and methods employed by other telecoms companies, the results you achieve are going to be poor. It is essential that you learn to think outside the box and understand that anything is possible. Sometimes the strangest advertising campaigns get the most attention. Just think about how well Tango did in the 1990s with their TV adverts in which people were painted orange. That didn’t even make sense, and yet their sales more than tripled during that time.

Get ready to invest in TV time

There is no getting away from the fact that successful telecoms companies have to pay for TV advertising. That is one of the only ways you can reach millions of people at precisely the same time. However, there are some steps you will need to take before showing you ad on the television. First of all, you’ll have to ask your web designers to ensure your business site isn’t going to break down. That sometimes happens when there is a massive influx of visits, and it could hinder your efforts. Secondly, you will need to get in touch with an experienced filmmaker. Don’t make the mistake of trying to create a TV ad yourself because it will look terrible. You need someone who knows what they are doing.

Issa Asad and many other industry giants now publish blog posts to help business owners in the telecoms industry. Those people have already made their fortune, and so they are trying to give something back. Don’t be too proud to take suggestions and ideas from anything you might read online. There is nothing wrong with using the techniques and concepts that have been highlighted by the experts. Indeed, they’ve only mentioned them because they are known to work.

Having learned a little more about marketing your telecoms company like a real expert, we hope it will go from strength to strength. Only you can make decisions on the finer details of your campaign. The advice we’ve just dispensed is simply here to point you in the right direction. Now it is time to start making your plans. Don’t rush into anything because that is how you make mistakes. It is vital that you don’t overlook anything important during the early stages. One error in judgement now could cost your business dearly.


Simple Ways To Promote Your Online Business On A Tight Budget

September 7th, 2020 | Posted in Marketing, Uncategorized

We all know how much cash the average business owner spends on promotion each year. It can be difficult to keep up with the competition if you don’t invest the same amount. However, we’ve identified some simple ways in which you can promote your company online. You don’t need a huge budget to make good use of these ideas. Indeed, anyone with a website can get involved today. It’s all about getting your name out there. You will also encourage people to become familiar with your brand. That should help to boost sales. It should also put your business in a better financial position.

Social media business accounts

Millions of people use social media websites on a daily basis. You can reach lots of users from many different countries with a business account. It should take no longer than five minutes to set everything up. After that has been done, you just need to worry about posting. Ideally, you should publish two updates every day. Less than that, and you might not see good results. More than that, and you might annoy your audience. Try to post information and links that require a response. Asking questions and using emotive language is always a wise move. You just need to grab attention. Your goal is to get people to stop when scrolling through their news feeds.

Blogging

Starting a blog is a fantastic way to interact with your customers. It will also help you to cement yourself as an authority within the industry. You should publish posts that are related to your business without using blatant advertising. Don’t simply publish information about your latest products and services. To help you come up with the best concepts, you should set up some Google News alerts. Just choose the most appropriate keywords. You will then get emails whenever something interesting happens. You can then use that industry-related news to create future blog posts.

Search engine optimisation

SEO companies are offering some great deals on their services at the moment. That is because there is so much competition in the marketplace. We spoke to the people behind CandidSky SEO Agency last week. They told us that business was booming. As more business owners choose to invest in that service, prices should continue to fall. SEO is good for your business. That is because it helps to ensure your site displays in the right positions. Whenever someone searches for a firm like yours online, you want to be at the top of the list.

There are many other ways you can promote your online business on a tight budget. The ones we’ve listed today are simply the most popular. They have all been used with great success in the past. So, you can guarantee they will provide excellent results for your company. The only other thing we’d like to mention relates to publicity stunts. Getting in the newspapers will mean lots of articles are published online. Many of them will contain links to your website. That is beneficial because Google uses backlinks as a means of working out how popular a domain has become.


Signs You’ve Found the Right PR Agency

September 5th, 2020 | Posted in Marketing, Uncategorized

Finding the right PR agency to help you reach your targets as a business is so important. A strong online presence is essential, and doing the right things online can make all the difference to your success. So, how can you be sure that you’ve found the right PR agency? Here are some pointers:

They Aren’t Vague With You

So many PR agencies can be vague with clients and potential clients. Why? What sort of secret magic formula are they trying to hide? There isn’t a secret magic formula, so if they are being vague with you, you should probably get rid of them. You want a PR agency to be open and honest about how they plan on achieving your results. If you feel you’re having things hidden from you, this isn’t a good sign.

They are Honest About What You Can do

Some PR agencies will try to get you on board by lying to you about what you can do in terms of success. If what they’re telling you sounds too good to be true, then it probably is. Their results with other companies should speak for themselves. They should be honest about where they think they can help you, and what will be difficult to achieve. Then you know you can trust them.

You Get Along With Them

You don’t need to be best friends with them, but you should have a pretty good feeling about them. If you get on with them to an extent, and you like the vibe they give off, this is a very good sign. Sometimes you get a bad feeling about working with a company, and I’d usually tell you to go with your gut.

They Suit Your Budget

You probably have a budget that you’re willing to spend on this kind of thing. Being cheap here is not the way to go; it’s an investment that all businesses need, so you shouldn’t try to save or cut corners. Be generous with your budget, but sensible. You’re not looking for the cheapest company to help you, but you should be searching for value for money. If you have value for money, you know you’re getting the most for the amount you’re spending.

They’re Happy to Answer Your Questions

If you get a feeling is getting annoyed with you asking so many questions, then they aren’t for you. You’re spending money here, so it’s important you’re happy with the answers you’re getting. If they seem happy to tell you what you need to know, this is a good sign.

They don’t Try to Upsell

Most businesses offer multiple products and services. However, many of them will offer them to you when you don’t need them, just to try to make a quick buck. A company should only try to upsell to you if it’s obvious you need it. If they are constantly encouraging you to spend more money with them and you’re not sure why, don’t do it.

Have you found the right agency? Leave your thoughts below!